The Human Risk Podcast26 Feb 2022

Nicole Smith-Ludvik on Skydiving & Stunts

What drives people to follow careers that involve dangerous activities like skydiving & stunts? My guest is Nicole Smith-Ludvik, a professional skydiver and stuntwoman. Last year, Nicole starred in two incredible advertisements for Emirates, the Dubai based airline which featured Nicole standing on the top of the world’s tallest building, the Burj Khalifa.

If you haven’t seen the advertisements — and I recommend watching them before you listen to the show — then you can watch them here:

Original ad from June 2021- https://youtu.be/uQHhYRuaEtM

The second ad featuring the Airbus A380 from January 2022 - https://youtu.be/fbL9QdWWJzo

Behind The Scenes of the Original ad - https://youtu.be/HagU3vUp0Ck

Behdin The Scenes of the Second ad - https://www.youtube.com/watch?v=AAR1j6UfoG0

What I find fascinating about Nicole is that she’s chosen a carer that involves taking real risk. Many of us talk about risk, but she actually runs genuine risk. And yet, as you’ll hear, she thinks very carefully about how she manages it.

In our discussion, I learn how Nicole came to be interested in sky diving, how she thinks about risk, what she does to manage it, and what appeals to her about a carer that involves jumping out of planes. Of course, we explore the Emirates ads and I learn how they came about, what went into filming them and — world exclusive here – what Nicole would love to do if they ever film a third one.

To read more about Nicole and her career:
https://www.khaleejtimes.com/lifestyle/a-widow-at-25-to-surviving-a-critical-accident-how-nicole-smith-ludvik-made-it-to-the-top-of-the-b

https://www.republicworld.com/world-news/middle-east/who-is-nicole-smith-ludvik-know-the-woman-who-stood-on-top-of-burj-khalifa-in-emirates-ad.html

My thanks to Emirates for giving permission for Nicole to appear and to Dr Roger Miles for the idea of inviting her on.

 You can hear Roger’s previous appearances on the show here:
https://www.humanriskpodcast.com/dr-roger-miles-on-conduct/
https://www.humanriskpodcast.com/human-risk-webinar-recording-conduct/

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(368)

Raphael Honigstein on the Psychology of Football

What can we learn about Human Risk from Football? Or Soccer for my US listeners?On this episode, I speak with Raphael Honigstein. Rapha is a sports journalist who covers football (soccer for US liste...

3 Aug 20201h 3min

Andrew Blackie on the Human Risk lessons from Aviation Safety

What can we learn about Human Risk from industries, like aviation, where the consequences of errors are matters of life & death.That's a question my guest this time, Andrew Blackie, is more than quali...

28 Jul 20201h 5min

Benoît de Fleurian on preventing anti-social behaviour

How can we stop people from engaging in anti-social behaviour?That's not usually a question you'd ask someone from a marketing agency. But it's precisely the kind of problem that Benoît de Fleurian, ...

26 Jul 202053min

Aline Holzwarth on Digital Healthcare

How can Behavioural Science help get better healthcare outcomes? That's the topic I'm exploring with my guest Aline Holzwarth. She's a Behavioral Scientist working in digital healthcare. Aline is als...

24 Jul 202059min

Dr Grace Lordan on Privilege & Cognitive Diversity

What is Privilege? It's a word that's being used very frequently, but what is it, why is it undesirable and what can we do about it? All questions that my guest on this episode, Grace Lordan, helps ...

16 Jul 202058min

Michael Kuckein on managing local customs & practices that clash with global rules

What happens when a global organization has policies & procedures that clash with local customs & norms? The answer is that you risk non-compliance. Which is where Cultural Compliance comes in and i...

14 Jul 20201h 12min

Matt Edwards on Creative Risk & Marketing

On this episode, I speak to Matt Edwards an expert in marketing. Matt has over 25 years of experience in the industry, having begun his career as a graduate at Saatchi & Saatchi and then becoming CEO...

11 Jul 20201h 3min

Sexologist Dr Jill McDevitt on what preventing HIV can teach us about preventing COVID

Very often, when we're trying to solve a problem, we can find the answer in a previous one. So as we try to get people to wear masks to prevent the spread of COVID, what might we learn from the techn...

8 Jul 20201h 1min