The Human Risk Podcast31 Des 2023

Richard Shotton on Choice

What drives the choices we make, and how can we influence the choices that others make?
On this episode, I’m speaking to an expert in human decision-making. Richard Shotton is a behavioural science practitioner who has written two best-selling books, ‘ The Choice Factory’ and ‘The Illusion of Choice’.

Having begun his career in marketing, Richard now helps companies apply behavioural science to solve problems, particularly, as the titles of his books imply, when it comes to influencing the choices people make.

During our discussion, we talk about:

Richard’s career that led him to found Astroten, his own behavioural science practice;
the wonderful story of how the company got its name
how the appliance of behavioural science can help solve business
Examples of Richard’s approach to doing research and how those can be applied in any context;
how companies can efficiently run experiments to see what works and what doesn’t
some of the critical behavioural dynamics relevant to Richard’s work, which he explores in his books.

And much, much more.

What I love about listening to Richard is that he’s not just sharing his deep technical knowledge in ways that are easy to digest; he’s also very good at coming up with practical ideas for how to deploy Behavioural Science to meet objectives. And he’s great fun to talk to.

Links
Richard and his company Astroten- https://www.astroten.co.uk/

Find him on Twitter/X - https://x.com/rshotton?
and on LinkedIn - https://www.linkedin.com/in/richard-shotton/

Richard’s first book ‘The Choice Factory’ - https://www.astroten.co.uk/the-choice-factory

His latest book ‘The Illusion of Choice’ - https://www.harriman-house.com/illusionofchoice

The ‘Astroten’ Hofling Hospital Experiment - https://en.wikipedia.org/wiki/Hofling_hospital_experiment

The ‘Stolen Thunder Effect’ - https://www.ojp.gov/ncjrs/virtual-library/abstracts/effects-stealing-thunder-criminal-and-civil-trials

An example of Zanussi’s Appliance Of Science ad campaign - https://youtu.be/DWbnxCe9xFc?si=wnaabpZrzMUA8kNc

The Keat’s heuristic - https://en.wikipedia.org/wiki/Rhyme-as-reason_effect

The McGlone & Tofighbaksh Experiment - https://www.sciencedirect.com/science/article/abs/pii/S0304422X99000030

Monadic Testing - https://conjointly.com/blog/what-is-monadic-testing/

Professor Robert Cialdini’s research on the Petrified Wood Forest in Arizona - https://www.tandfonline.com/doi/full/10.1080/15534510500181459

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(368)

Paul Craven on Magic, Money & The Mind

What do Magic, Money & The Mind have in common? They're all things that interest my guest on this episode, Paul Craven. As he explains, the tricks our minds play on us is what allows magic tricks to ...

2 Mar 20211h 12min

Roc Sandford on The Climate Emergency

What's the biggest challenge facing humanity? While the impact of COVID has been severe, an even bigger crisis awaits us if we don't take action. That crisis is the Climate Emergency and it's the su...

26 Feb 202150min

Elina Halonen on how context influences behaviour

How do differences in context, impact behaviour? That’s what my guest on this episode, Behavioural Scientist Elina Halonen, has been exploring as part of her work on behavioural change projects. As s...

20 Feb 20211h 8min

Professor Elizabeth Stokoe on The Science of Conversations

Conversations are a key part of how we communicate - but how do they actually work & what might go wrong? That's what my guest on this episode, Professor Elizabeth Stokoe, helps me to understand in......

15 Feb 20211h 2min

David Burkus on Managing Remote Teams & Engaging Virtual Audiences

How can we best manage remote teams? What skills can we develop & techniques can we deploy, to be more effective when we're not face to face.It's a question that doesn't just apply to Line Managers -...

8 Feb 202157min

Professor Elizabeth Sheedy on how Accountability can reduce Human Risk

How can making people accountable change their behaviour and mitigate human risk? Given recent history, can enforcing accountability in the banking industry, drive behaviour change?That's what my gue...

4 Feb 20211h 3min

Robbie Tilleard on a Behavioural Scientist's View of COVID

Exploring COVID from a Behavioural Scientist’s perspective.As COVID continues to dominate our lives, there’s no shortage of information about the virus. But often it is presented from a national or gl...

29 Jan 20211h 5min

Professor Charles Spence on Sensehacking: improving our lives by changing how we perceive things

How do our senses impact our view of the world around us? Can we influence them to change how we perceive things? That's what my guest Professor Charles Spence is here to help me understand.Charles i...

26 Jan 20211h 1min