Ep. 20 - Let's discuss 3 Things To-Do Before You Pay For Advertising

In Episode 20 of Idea Diary - Today, I talk about my opinion of the three things to do before you pay for any advertising in 2020!

1. Have a “word of mouth” shareable product or service. If no one is sharing your stuff, you’ve got to keep building.
2. Have a publicity plan that brings value to an audience up and running.
3. Have “Collabs” with a number of people and companies completed.

Once you have all three of these must have business tools schedule and working for you, then it could be time to take things to next level with paid advertising….until then it could be money spent down the drain.

Also, an other tool is have a social media plan that is MONITIZED while you build you business’ advertising plan. Figure out how to make money with your social media, don’t just use it for free advertising.

Thank you so much for listening today!

"Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses.

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Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas.

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