How Teams Can Scale Affiliate Programs Smarter and Faster with AI
How do affiliate programs scale when teams, partners, and data become more complex? In this episode, we sit down with Margarita Prokopchik, Chief Business Development Officer at Affise, to explore how...
22 Jul 39min
How AI Localisation is Reshaping Affiliate Growth in the AEO Era
Entering a new market is not just about translating content. For affiliates, operators, and advertisers, successful expansion depends on whether the message, brand, terminology, and offer actually mak...
8 Jul 37min
Why Media Buying and AI Help Affiliate Programs Diversify and Thrive
What happens when affiliate marketing is no longer just SEO, and media buying becomes a core part of user acquisition strategy? Lee-Ann Johnstone sits down with Kamila Łuksza-Szpyt, Managing Director ...
1 Jul 40min
How AI is Democratising and Personalising Affiliate Program Management
How AI is Democratising and Personalising Affiliate Program Management What actually happens when AI moves from buzzword to something you can use inside an affiliate program every single day? Today,...
24 Jun 36min
How Affiliates Can Spot Casino Fraud and Build Trust in Online Gaming
How Affiliates Can Spot Casino Fraud and Build Trust in Online Gaming Welcome back to a brand new season of the Affiliate Marketing Podcast! In Season 26, Episode 1, Lee-Ann Johnstone speaks with J...
17 Jun 33min
The Reddit Effect: Driving Brand Awareness with Affiliate Marketing in the Age of AI
Have you ever wondered how brands can improve AI visibility without relying solely on traditional SEO or paid ads? In this episode of the Affiliate Marketing Podcast, we sit down with Mary Cooper, Co-...
3 Jun 36min
The Power of Relationship Management in Affiliate Marketing
Can the fragility of relationships become a strategic advantage in affiliate relationship management? In this episode of the Affiliate Marketing Podcast, Lee-Ann sits down with Tali Chester, Senior Di...
27 Mai 33min
Understanding World Cup Marketing: Where Attention Doesn’t Mean Performance
Today we go behind the scenes of one of the most high-stakes periods in sports betting marketing: the World Cup. Joining Lee-Ann is Vitaliia Pohrebniak, Team Lead of Influencer Marketing at PIN-UP Par...
21 Mai 30min
