134 - The Elaboration Likelihood Model

134 - The Elaboration Likelihood Model

In this episode we sit down with psychology legend Richard Petty to discuss the Elaboration Likelihood Model, a theory he developed with psychologist John Cacioppo in the 1980s that unified the study of attitude change and persuasion and has since become one of the most robust models for explaining how and why some messages change people’s minds, some don’t, and what makes some stick and others fade in influence over time.

- Show notes at: www.youarenotsosmart.com
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Episoder(332)

231 - On Being Certain - Robert Burton (rebroadcast)

231 - On Being Certain - Robert Burton (rebroadcast)

In this episode, we sit down with neurologist Robert Burton, author of On Being Certain, a book that fundamentally changed the way I think about what a belief actually is. That’s because the book posi...

17 Apr 202254min

230 - The Science of Stuck - Britt Frank

230 - The Science of Stuck - Britt Frank

Feeling stuck? Can't build momentum to escape all the loops keeping you from moving forward? Our guest in this episode is professor, author, therapist, and speaker Britt Frank, a trauma specialist who...

3 Apr 202250min

229 - What's Your Problem? - Jacob Goldstein

229 - What's Your Problem? - Jacob Goldstein

In this episode, Jacob Goldstein, the longtime host of NPR’s Planet Money, talks about his new podcast about technology and business called What’s Your Problem? with Jacob Goldstein. Goldstein spent m...

27 Mar 202248min

228 - The Power of Regret - Daniel H. Pink

228 - The Power of Regret - Daniel H. Pink

NO REGRETS - Our guest in this episode of the You Are Not So Smart podcast is Daniel Pink, the five-time NYT Bestselling author of When and To Sell is Human and Drive and A Whole New Mind. His new boo...

19 Mar 202243min

227 - Imaginable - Jane McGonigal

227 - Imaginable - Jane McGonigal

Jane McGonigal's new books details how she creates alternate reality games in which people take part in virtual worlds, and, in so doing, gain a sensitively to the cues (and a familiarity with the con...

6 Mar 202259min

226 - The World's Greatest Con - Brian Brushwood

226 - The World's Greatest Con - Brian Brushwood

In this episode, we sit down with famed stage magician, infamous instructor of the school of scams, Brian Brushwood, whose new podcast explores the world's greatest con artists and con jobs from World...

20 Feb 202254min

225 - Blindsight and Neuromarketing

225 - Blindsight and Neuromarketing

In this episode, neuromarketing experts Prince Ghuman and Matt Johnson discuss the many strange examples from their book, Blindsight, in an effort to make us all smarter consumers, empowered to make b...

6 Feb 202259min

224 - The Conversation Lab - Misha Glouberman

224 - The Conversation Lab - Misha Glouberman

In this episode of the You Are Not So Smart Podcast, we sit down once again with Misha Glouberman, an expert on conflict and conversation, to discuss how best to improve your communication skills and ...

23 Jan 20221h 2min

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