134 - The Elaboration Likelihood Model

134 - The Elaboration Likelihood Model

In this episode we sit down with psychology legend Richard Petty to discuss the Elaboration Likelihood Model, a theory he developed with psychologist John Cacioppo in the 1980s that unified the study of attitude change and persuasion and has since become one of the most robust models for explaining how and why some messages change people’s minds, some don’t, and what makes some stick and others fade in influence over time.

- Show notes at: www.youarenotsosmart.com
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Episoder(332)

111 - Collective Intelligence

111 - Collective Intelligence

If you wanted to build a team in such a way that you maximized its overall intelligence, how would you do it? Would you stack it with high-IQ brainiacs? Would you populate it with natural leaders? Wou...

25 Sep 201741min

110 - Sleep Deprivation and Bias

110 - Sleep Deprivation and Bias

If you could compare the person you were before you became sleep deprived to the person after, you’d find you’ve definitely become...lesser than. When it comes to sleep deprivation, you can’t trust yo...

10 Sep 201732min

109 - The Search Effect (rebroadcast)

109 - The Search Effect (rebroadcast)

What effect does Google have on your brain? Here's an even weirder question: what effect does knowing that you have access to Google have on your brain?In this episode we explore what happens when a h...

27 Aug 201750min

108 - Pandora's Lab

108 - Pandora's Lab

The facts don't speak for themselves. Someone always speaks for them. From the opioid crisis to the widespread use of lobotomies to quiet problem patients, celebrity scientists and charismatic doctors...

14 Aug 201755min

107 - Debate

107 - Debate

In late 2014 and early 2015, the city of Starkville, Mississippi, passed an anti-discrimination measure that lead to a series of public debates about an issue that people there had never discussed ope...

31 Jul 201756min

106 - The Climate Paradox (rebroadcast)

106 - The Climate Paradox (rebroadcast)

In this episode, psychologist Per Espen Stoknes discusses his book: What We Think About When We Try Not to Think About Global Warming.Stoknes has developed a strategy for science communicators who fin...

16 Jul 201757min

105 - Optimism Bias

105 - Optimism Bias

In this episode, Tali Sharot, a cognitive neuroscientist and psychologist at University College London, explains our' innate optimism bias. When the brain estimates the outcome of future events, it te...

11 Jul 201742min

104 - Labels (rebroadcast)

104 - Labels (rebroadcast)

We are each born labeled. In moments of ambiguity, those labels can change the way people make decisions about us. As a cognitive process, it is invisible, involuntary, and unconscious – and that’s wh...

19 Jun 201743min

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