525: They Made $25,000 in Two Weeks Launching Their Haircare Brand | Rina Gocaj & Floriye Elmazi [VIDEO]

525: They Made $25,000 in Two Weeks Launching Their Haircare Brand | Rina Gocaj & Floriye Elmazi [VIDEO]

In this interview, Rina Gocaj and Floriye Elmazi, the co-founders of SISTERWOULD, share their inspiring journey of creating a beauty brand that prioritizes inclusivity and purpose. From struggling with postpartum hair loss to discovering the need for better hair care solutions, Rina and Floriye explain how their personal experiences led to the creation of SISTERWOULD. They dive into the challenges of developing their innovative products, including the decision not to patent their tactile imprinting system to encourage industry-wide inclusivity. The duo also discusses their strategic pre-launch efforts, which included building a community and leveraging their backgrounds as influencers. In this episode, learn learn: - How to leverage personal experiences to create innovative products - The importance of inclusivity in the beauty industry - How to build a brand with purpose with a focus on community - Strategic pre-launch marketing and influencer collaborations - Overcoming challenges in product development and manufacturing - Tactics for building customer loyalty and driving repeat sales - And much more beauty brand advice… Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

Episoder(610)

TRAILER: Little Empires — A Foundr Original Series

TRAILER: Little Empires — A Foundr Original Series

You've heard from the best in the business — Mark Cuban, Alex Hormozi, Emma Grede. Their stories are incredible. But sometimes, you need to hear from someone who's exactly where you are right now. ...

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638: (Solo) How I'd Launch an Ecom Brand in 2026 with $10K and Zero Followers

638: (Solo) How I'd Launch an Ecom Brand in 2026 with $10K and Zero Followers

If you're just getting started with e-commerce and you're wondering how to actually scale with limited cash and no audience, this episode is for you. I get asked this all the time: "Nathan, how do I g...

9 Mar 8min

637: How One Decision Separates a $1 Million Business From a $250 Million One | Leila Hormozi

637: How One Decision Separates a $1 Million Business From a $250 Million One | Leila Hormozi

Leila Hormozi went from six arrests in 18 months to building a portfolio generating over $250 million in annual revenue by age 30. What makes her story fascinating isn't just the rags-to-riches narr...

6 Mar 1h

636: (Solo) The Facebook Ads Metrics That Actually Matter When Scaling

636: (Solo) The Facebook Ads Metrics That Actually Matter When Scaling

Most founders think scaling Facebook ads is about finding one winning ad and spending more behind it. But that's not how it works — especially not anymore. Here's the truth: the brands that scale o...

2 Mar 10min

635: The Meta Ads System Working in 2026 | Nick Shackelford

635: The Meta Ads System Working in 2026 | Nick Shackelford

Nick Shackelford has spent hundreds of millions of dollars profitably on Meta ads and grown Structured from zero to $76 million in revenue in under three years. And he's here to tell you this clearl...

27 Feb 52min

634: (Solo) My Current AI Stack (and How It’s Helping Us Move 10x Faster at Foundr)

634: (Solo) My Current AI Stack (and How It’s Helping Us Move 10x Faster at Foundr)

Most founders are either ignoring AI or drowning in it. But here's what I've learned after 13 years of building Foundr: AI isn't a shortcut to success — it's a tool. And when used right, it's like upg...

23 Feb 11min

633: We Built a $42M Business by Reinventing Coffee | Purity Coffee

633: We Built a $42M Business by Reinventing Coffee | Purity Coffee

Amber and Andrew Salisbury turned a marriage argument about coffee into an eight-figure health food empire. After Andrew couldn't find a single coffee brand that prioritized health over marketing, t...

20 Feb 50min

632: (Solo) Why In-Person Still Wins (Even in a Remote World)

632: (Solo) Why In-Person Still Wins (Even in a Remote World)

We've glorified remote work — the flexibility, the efficiency, the freedom to work from anywhere. And don't get me wrong, I love it too. But here's what we've lost in translation: humans are wired for...

16 Feb 6min

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