Episode 30: Describing Customer Motivation (Jobs to Be Done) with Eric White

Episode 30: Describing Customer Motivation (Jobs to Be Done) with Eric White

Discovering customer motivation is the core part of UX research! Today you'll learn to do it using Jobs to Be Done methodology (JTBD). Our special guest is Eric White, a customer-insight consultant who helps businesses understand why their customers buy. You'll discover the JTBD principles, and learn how to run an effective customer interview.

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Episoder(366)

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BDTP. PR Strategies for Founders with Sneha Saigal

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Episode 282: Human Connection in Products with Evelyn Gosnell

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19 Apr 202440min

Episode 281: Designing for Maps with Loren Baxter

Episode 281: Designing for Maps with Loren Baxter

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