Episode 139: Understanding Account-Level Engagement in SaaS with Derek Skaletsky

Great copy can turn your SaaS marketing website into a money-making machine. But how do you get it right? Our guest today is Josh Garofalo, a SaaS copywriter and consultant at Sway Copy. You'll learn ...

6 Okt 201942min

As a founder, you always know why your product is awesome. But how do you explain it to your customers? Our guest today is the amazing April Dunford — a positioning expert and author of Obviously Awes...

23 Sep 201947min

In this special episode, three Userlist co-founders — Claire Suellentrop, Benedikt Deicke, and Jane herself — get together to answer a few questions from the audience. They share the strategy behind t...

9 Sep 201944min

Today we're looking into the mobile app ecosystem, which differs dramatically from the cosy world of SaaS. Our guest to day is Sean Casto, the founder of PreApps — a marketing agency that has helped t...

29 Aug 201938min

Integrations are a fantastic way of growing your product while providing value to your customers. However, you need to approach them carefully and strategically. Our guest today is Rob Walling, co-fou...

10 Aug 201931min

Healthcare industry involves enormous resources, but has always been "playing catchup" when it comes to software. Our guest today is Chris Kiess, a user experience designer and author. You'll learn ab...

27 Jul 201939min

Isn't game theory all about points, levels, and badges? Definitely not. These are all just visible mechanics, the superficial icing on the cake. Our guest today is the amazing Amy Jo Kim — a startup c...

12 Jul 201937min

"Build it, and they will come" could not be a bigger lie: an effective launch is crucial to your product success. Our guest today is Keith Perhac, founder of SegMetrics. You'll learn how to turn a few...

27 Jun 201941min