Episode 139: Understanding Account-Level Engagement in SaaS with Derek Skaletsky

Episode 139: Understanding Account-Level Engagement in SaaS with Derek Skaletsky

Many SaaS businesses track engagement for each user individually — pretending that companies don't exist. But this approach can be downright dangerous, because B2B software is all about company accounts. Our guest today is Derek Skaletsky, founder and CEO of Sherlock. We talk about best practices in tracking account-level engagement, and ways to make such data consumable and actionable.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes Today's Sponsor

This episode is brought to you by Airtable. What would you make if you had tools designed for the way you like to create? Airtable gives you the freedom and structure to design a workflow that fits your product needs. This tool can handle any content you throw at it: screenshots, long text notes, to-do lists, and so much more. Receive $50 in credit by signing up at airtable.com/uibreakfast.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Episoder(366)

Episode 68: Conversational UX with Jonathan Stark

Episode 68: Conversational UX with Jonathan Stark

The show is back from the summer break! Today we're exploring the trending topic of conversational UX with Jonathan Stark, a famous mobile consultant and author. You'll learn the basic principles behi...

21 Jul 201758min

Episode 67: Building Creative Communities with David Sherry

Episode 67: Building Creative Communities with David Sherry

What does it take to build a great community? Let's learn from the best leaders. Today our special guest is David Sherry, the founder of Death to the Stock Photo. You'll learn the story of their proje...

22 Jun 201747min

Episode 66: Designing for Travel Tech with Jenny Shen

Episode 66: Designing for Travel Tech with Jenny Shen

Niching down is a great strategy for UX professionals, and travel tech is no exception. Today our guest is Jenny Shen — an independent UI/UX designer, travel tech specialist, and digital nomad. You'll...

15 Jun 201745min

Episode 65: Measuring User Happiness with Richard Felix

Episode 65: Measuring User Happiness with Richard Felix

Today our goal is to get into the minds of our users, and predict when they're likely to churn. Our guest expert is Richard Felix — the founder of Stunning, Retained, and multiple other products — who...

8 Jun 201735min

Episode 64: Making Freemium Work with Bridget Harris

Episode 64: Making Freemium Work with Bridget Harris

Freemium is a wildly popular pricing model these days. But how do you make the free plan work for your business, not disrupt it? Today our guest is Bridget Harris, CEO and co-founder of YouCanBook.me....

1 Jun 201751min

Episode 63: Enterprise UX for Distributed Teams with Brent Heckerman

Episode 63: Enterprise UX for Distributed Teams with Brent Heckerman

UX collaboration can be a challenge for people in the same room, not to mention distributed teams! Today our guest is Brent Heckerman, the founder or D-Fusion UX Design & Strategy, who now works with ...

25 Mai 201754min

Episode 62: Teaching Design Theory with Jarrod Drysdale

Episode 62: Teaching Design Theory with Jarrod Drysdale

What's the best way to teach design skills? How do you connect theory with practice? Today our guest is Jarrod Drysdale — designer, writer, and author of multiple educational products. You'll learn wh...

19 Mai 201743min

Episode 61: Building Successful UX Teams with Alberto Orsini

Episode 61: Building Successful UX Teams with Alberto Orsini

What defines a successful UX team? How do you create one? Our guest today is Alberto Orsini, UX designer and co-founder at Takt Digital, previously the UX manager at HBO. We talk about the four pillar...

11 Mai 201759min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
lydartikler-fra-aftenposten
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
pengepodden-2
finansredaksjonen
tid-er-penger-en-podcast-med-peter-warren
livet-pa-veien-med-jan-erik-larssen
utbytte
morgenkaffen-med-finansavisen
rss-markedspuls-2
lederpodden
pengesnakk
rss-pa-konto
liberal-halvtime
rss-fa-makro
rss-investering-gjort-enkelt
boligbobla