Aston Merrygold: Rob Interviews with Global Pop Star from JLS [Business, mindset, entrepreneur, disruptors]
Disruptors17 Jun 2018

Aston Merrygold: Rob Interviews with Global Pop Star from JLS [Business, mindset, entrepreneur, disruptors]

Interview with Aston Merrygold, former member of JLS, one of the biggest ever boy bands with 10,000,000 records sold. Aston’s since been a judge on a dance talent show and appeared on Strictly Come Dancing. He’s appeared in adverts for Coca-Cola, Samsung and Tesco. Rob’s met with Aston at his dance studio in Vauxhall to discuss success, wealth, leveraging social media, reinventing your career and dealing with the business side of celebrity. KEY TAKEAWAYS You’re now pursuing a career as a solo artist, that must be different to working with your bandmates. I bet there’s upsides and downsides, do you want to talk about that Aston? Yeah, I guess the only real difference is the social. you'd be in a room with your friends, business partners, having a heated business discussion, everyone's got their own ideas and nothing ever arrives to arguments or blows, but from an outside perspective it can be quite awkward. It looks like we're going at each other, but that's just the passion. Now on my own, it's my way or the highway. I prefer it that way, 100%! I'm so thankful to the rest of the guys and my team, but now being on my own I can finally be myself and express myself fully, not contribute 25% to a four-piece. How do you want to be known and remembered, Aston? Well, I want to be remembered as one of the greats, and I think if you don't want that, then you're in the wrong industry. If I could have an eighth, a third or a slice of something someone like Michael Jackson had or Justin Timberlake, more recently. If I could get a slice of their success, I'd be more than happy! Music or dance specifically, or the fusion of both, Aston? Do you know what? I think it's just entertainment. People ask me what I do for a living, and I tell them entertainment. It's everything, music, from a writing perspective, from a performance perspective, dance-wise, acting, everything. I love everything to do with this industry. Working with business partners, sometimes that passion can overflow, sometimes you can fall out, how did you and your band learn to deal with and overcome that? To be honest, I don't know why, we just did! There was no learning process. As individuals we just wanted to fight the good fight. We would put it to each other like, "If we do this we could be here, if we do that we could be there..." It was all about where we needed to be. What was best for us as a collective. I was the youngest of the four so I tended not to take things as seriously, when it came to the business aspect I was more than happy to give my opinion and not back down, but ultimately I thought that was why we outsourced, hiring business managers, administrators and consultants, to make those decisions on our behalf. How much of it was agents and labels telling you what to do and how much of it was you saying, "Wait a minute, we want to do this." Well, I'd say about 50\50. We were trusted with our opinions which was great. There were times when we trusted the label, sometimes great, sometimes not so great. Just the way of the industry. Sometimes our hits which we didn't think would succeed were massive and other times the releases we thought would be huge just didn't hit the mark. Luck of the draw, half the time. We would have to trust our lives to these people and we had a great run, I think I can speak on behalf of myself and the boys when I say it was the best thing we'd ever done. So, from your position, why do you guys feel like you moved on? I think it was the perfect turn, I'm still in JLS, I'm always going to be in JLS, but we were young when we entered the industry, then we got our break. We're all now in our mid 20's, we've already had a fantastic career, we have time to pursue other dreams! Five albums take a lot of time, there's been a lot of tours and it was the thought of signing the deal for another five albums and being contracted all over again. Now we're all starting families, it seemed to us that we were at the top of our game, didn't want to overstay our welcome and then if we're welcome back then we're welcome back! We're more than happy with where JLS left.Was it scary, leaving the industry to try other things? Hell yeah! It was so scary, because I'd been cocooned. For the last 7/8 years I'd lived by the diary, having cars pick me up at certain times to take me to meetings and events at certain times. From life being handled by every aspect to getting the reigns back to my own life was definitely scary, but I was free. I got to start again with all the knowledge and wisdom of the industry which I didn't have before, it was a rush! You seem totally laid back about transitioning career and going from being massive to starting from scratch, Aston. What would you say to people who aren't as laid back as you and they're scared? Well, you can look at fear one or two ways; it can over could you and make you introverted, or you can take it upon yourself and admit it's scary. There's a difference jumping out of a plane with a parachute and without one. Regardless of whether you have one or not, it's scary. Jumping without one, it'll only ever end one way, with one you still have a safety net which may not work but at least you confront it and take it head on. Nowadays on Social Media you can be absolutely killed. One wrong remark or faux-pas and that could be your career done within a matter of hours, regardless of what's happened. It's as cut-throat as that. Once you realise and know that, life won't be so stressful! You might as well just be like, "Alright, well I'll try again." Is that faith? Is that belief in yourself? Is that confidence? Is that accepting of your industry and career and how it can be or is it all of those, Aston? It's all of them, it has to be. Sometimes I can see the bad sides of all those things within the industry and think you can be too confident. You might as well be naked on stage and say, "There you go, judge away." Has the industry changed you? Yeah, definitely. I used to go out with my mates from uni, early twenties, same as everyone else. The only difference was that I was I had money so we could really enjoy ourselves and the media perceived me to be showing off. What else would you be doing on a weekend with your friends from uni at that age, going out every night obviously! Do I have work tomorrow? Yeah of course, but I'm fine! So you've talked about these glass ceilings to smash through, what's your glass ceiling and how're you going to smash through it? The next glass ceiling is just getting music out there. Letting people know that I'm a solo artist now. Not many people know it. Music's based mainly online now, it's ever-changing and you can so quickly and easily get lost. It's me having the courage to step back and take a harder look at it and evaluating how I want to approach it. At first I was like, "Yeah I want to chuck anything out and do whatever." Whereas now I'm like, "Now I have to chuck it out in the right way." Do you think some of the purists struggle with how fast music and content are changing? Yes! I had a meeting the other day with a great friend of mine who works for a label and he got pissed off with me for talking on my phone. He said, "Stop talking, I've heard your stuff, let people hear it and decide!" Get your content out there. Whether 10 people here it or 10,000,000 people hear it, you'll effect change. People think they should wait for the perfect time but there is not perfect time. It's ever-changing, so fast paced! People are now starting to put their own truth out to the world. Podcasts, YouTube, Social Media, etc. People want honesty, but you're damned if you do and damned if you don't if when for example your niche is writing sad songs and you decide to write a happy one, some of your followers may disapprove but at least you're being authentic. Too often we aim to please everybody and don't want to be judged too harshly. A lot of people are really intrigued about the business side of your career, did you show an interest in that or did you just want to go and do entertainment? At first, I was definitely happy-go-lucky, thinking business was cool but then I'd get invited to an accounting meeting and I'd think, "Perfect..." Then the taxes came and I wanted to know who was taking my money! As it went on I wondered why hadn't they taught me about this at school? All these avenues and options, I don't know why it took me to reach a certain age for it to click. In the early stages money was coming in thick and fast, unreal! First I was partying, then I wanted to buy a house, then the business aspect start to get more real. Then I started to analyse why the volume of gigs in the first part of the year was more than the third part of the year, etc. I started to realise there was a business cycle behind it all. A preparation period, a release period, etc. A template every artist follows. People are launching from yesterday. "I'm gonna be in the studio tomorrow, everyone out there, check out this song that I posted last night." The rule book's been thrown out the window! Slade wrote a Christmas number one 40 years ago and they're still milking £500,000 per year from it! Cristiano Ronaldo gets €300,000 per tweet if he does a brand endorsement. There's some downsides to Social Media but if you want to set up a business or be an artist or creative, surely it's gotta be the best time in history?! You get a small tripod for £5, set your camera up, start singing or dancing or whatever and start selling products! Have you embraced all the Social Media, are you quite active? Instagram and visual things I love, things like Twitter, not so much. For me, Twitter's maybe 90% negative and 10% positive. You get a lot of opinions when people post music but aren't ready to perform in front of large crowds of people. You want to be true to your art and your work and you could spend 30 years crafting your work, never be perfect, get still always be judged by purist critics. Social Media today, you can dictate the terms. If you like the comments, get involved. If you hate it, turn it off, if you're an introvert you can do a podcast because nobody can see your face! There's ways around it now, there's lanes, avenues, ways people can really express themselves. Building multiple streams of income and making hay while the sun shines. I've seen a lot a lot of people who've become very successful and then relaxed. You never know when there could be another recession. In your world Aston, you can be the best and then you can be gone. Do you think about building income streams, having multiple business interest endorsements? What are your thoughts on streams of income and making hay while the sun shines? I'm 110% up for building these streams of income. As an artist I choose when I get paid. If I don't want to get paid, I don't go out and work. It doesn't work for me. You're never too successful! There's always bills to pay and people to provide for. We're sitting in one of my avenues now. There's always a bigger picture. I'd like ten of these, dotted around the country, dotted around the world. You've got a business partner in this venture. How important is having that business partner, what benefit have you got? It's nice to always have the other perspective, coming from a band it's nice to bounce ideas. At the same time, when I'm touring, I need someone to hold down the fort. If something comes up within the business which I can't handle straight away, he can handle that. It's nice having a business partner that's totally on your wavelength. Gold dust! People say you shouldn't go into business with friends. I say life's too short to go into business with people purely for commercial benefit and not enjoy your time together, especially if you succeed. Surely, you'd want to succeed with your friends and people you care about?! If they're true friends, you'll never run into any worries. They'll all eventually show their true colours. The best advice you've ever received, if you can remember it? From Seal, actually. One of the greats. He told me, "Enjoy it." Regardless of whether you're performing in front of 50 people at a local concert or 50,000 in an arena, enjoy it. We're all rushing everything we ever do, so slow down, soak it up. Worst advice? Honestly, I've never had bad advice. If I've ever had advice which didn't go according to plan, I'd learn from it, which would be invaluable anyway. Going against my gut always bites me. A myth about the industry or a celebrity or someone in the media which most people don't know about? When you get £1,000,000 you don't actually get £1,000,000! Why didn't they teach you in school that if you're an employee, when you get paid, you lose 40% to tax?! Management, agents, staff, whomever it may be, they all get a slice too. So once all of the overheads are cleared you're left with around £200,000/£300,000... Don't ever believe the newspapers! If I did six or seven of those gigs, then I'd be looking at earning that kind of money. Anything you strongly believe in the world that you'd like to change and put your stamp on? The Social Media is such a curse and such a blessing at the same time. People use it for so much good but at the same time you have to filter through so much rubbish and negativity to find any scrap of it. I'd like to put more filters and choice for people. The theme that's emerged in this interview is that there's two sides to this reality. Social media is a bit negative, but we can put our products and content out to the world in five minutes. Celebrity's all good or celebrity's all bad... There's a choice. You can always choose how you look at things and approach them. What does the word disruptive mean to you? Now? A four-and-a-half-month old baby screaming at 2am! Personally, for me being disruptive is probably more of a good thing. Music is always disrupting the airways and people's vision and hears. Music that disrupts popular, conventional music creates its own undefined genre. I enjoy proving that there aren't any rules! BEST MOMENTS The best thing about building a dance studio underneath a railway bridge is that there’s no sound restrictions, so if clients want to have their music playing at top volume, they can. It's good that clients hear music going on when they arrive, if it was silent then it'd feel like something was wrong. The smell adds to it too! I never felt the need to push buttons. If someone was feeling a bit tender over a business decision or something similar, I'd tend to back off and give them some time and space. There's no ceiling. Every ceiling you see is made of glass and if you don't smash through it then you're going to get stuck. I'm going to invest in myself instead of waiting for years for the knock on the door from the big label. Everybody's putting their stuff out through their own means. That one bad review out of the 1,000 decent ones really doesn't matter! Don't fixate on it. If I sit out home all day, doing nothing, it's not long before the phone stops ringing. I have to go out, make myself known, do shows, take appointments, etc. because if I don't do it now then my family will be in trouble. Focus yourself on what you've got, not what you've not got. I realised Social Media was a daily thing. Instagram, Twitter, people wanted to see all of you, not just the music. Sometimes I would grow my hair for campaigns, sometimes you'd see a yearly cycle within a day! As you said, happiness is a choice. Now it feels like, well that's just common sense, why would I not want to be happy? It's quite alluring and tempting, the gossip, the bad news, it's an attractive thing for some people. When my little boy came along, I thought he needs everything I didn't have when I was growing up, regardless of whether I can buy it right now or not. [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Episoder(1192)

You’re NOT Alone (they ALL say it, but...) [Business, mindset, entrepreneur, disruptors]

You’re NOT Alone (they ALL say it, but...) [Business, mindset, entrepreneur, disruptors]

There are a lot of people out there kindly saying you are not alone, but when you actually feel alone this rarely helps. In this episode Rob shares some practical ways you can help yourself when you are struggling with your mental health.   KEY TAKEAWAYS Being an entrepreneur can be lonely, you don’t have management or a boss to rely on or support you. There isn’t anyone you can reliably turn to, nothing really prepares you for that feeling. Successful people still have doubts. Everyone is hit by the curse of comparison sometimes. It’s easy to not recognise how far you have already come and to be grateful for what you have achieved and what you already have in this world. When negative thoughts start to creep in, try and remind yourself and appreciate what you’ve got and who you have around you. Do you have people you can ask for help? If you don’t then you need to take some responsibility for the people you surround yourself with. It’s your choice who your support network will be when you need them. Everyone deserves to give themselves care and love. Your mental health is important. You have greatness in you, always remember that. BEST MOMENTS “Entrepreneurship can be very lonely” “I’m an unfinished oil painting” “Sometimes I don’t know what to do, sometimes I’m in a paradox and a conundrum” “Never be too proud to ask for help”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

20 Mai 202114min

RANT: STOP Doing Everything Yourself FFS [Business, mindset, entrepreneur, disruptors]

RANT: STOP Doing Everything Yourself FFS [Business, mindset, entrepreneur, disruptors]

Why are you still doing low value, waste of your time, somebody else’s problem tasks?!   In this episode Rob tells you why it is not only a complete waste of your time, but also your expertise, to be doing these kind of tasks and what you should be spending your time on instead. Listen in today to liberate both your time and yourself.   KEY TAKEAWAYS There’s a hard work lie being pushed out there that you have to work 10-12 hour days, 365 days a year, for a decade to be successful. This lie is for people who are scared. You should have just 5 key result areas, strategy, vision, collaborations, growth and personal brand are Rob’s. Anything that sits outside of your key result areas you should not be doing. Save time and ask yourself these four questions when you are feeling overwhelmed and need to start outsourcing your tasks:1) Who is better than me?2) Who is faster than me?3) Who is cheaper than me?4) Who enjoys it more than me? BEST MOMENTS   “Oh Rob HELP ME!”   “The world has changed you need to make sure you’re up to speed”   “An entrepreneur is a generalist…you collate all the specialists together, it’s only your ego that makes you think you are better than anyone else…get the go the fuck out of the way!   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

18 Mai 202111min

David McCourt: Billionaire's Greatest Advice For Entrepreneurs [Business, mindset, entrepreneur, disruptors]

David McCourt: Billionaire's Greatest Advice For Entrepreneurs [Business, mindset, entrepreneur, disruptors]

In this episode Rob speaks to one of the most curious men he has ever met, David McCourt. David is an entrepreneur, thought leader and author. He likes to ask those questions that make you analyse and reassess the big questions in life. David talks about the advice he has received in the past, gives great insight into his entrepreneurial journey and shares some intuitive and perceptive tips for those entrepreneurs just starting out.   KEY TAKEAWAYS When you first start out you don’t know anything, this can be a curse as well as a blessing. Curiosity, persistence, passion and loving people is what you need to drive you to start a business, those are the traits you need for success, then the money will follow. It’s ok the be afraid of failure. Fear is actually a driver and a part of passion. You are allowed to not want to fail but it’s important that when you do, and you will, to get back up and try again. Being a young entrepreneur means you are able to take more, and bigger, risks. You have nothing to lose. Just envision what you expect the future to be like and aim for it. There has been a power shift to the bottom. For the past thousand years everything has come from the top down, rules have changed. Young entrepreneurs are changing the future. Schools need to continue to be able to teach children how to ‘connect the dots’ in between knowledge. To learn how to connect thoughts and information to come up with a construct that you believe in. This was something the older generation took for granted in some ways, they were taught this and used this muscle as they didn’t have the internet to rely on. The globalized world we live in is tough. Only two generations ago it was possible to be able to own a home and pay for all necessities on just one working salary. This is not the case anymore, it’s incredibly hard for young people, these are the challenges they face. A positive attitude and a grateful mindset will mean that you find great success in this world as well as happiness. This is something David learnt from him mother who lived to be 103! BEST MOMENTS   “People are really focused on making money and it’s overrated”   “You really have to love people, you have to read, and listen, and think and talk to people and listen to their points of views” “Everybody’s plan B is better than their plan A”  “Just because you read it, just because you saw it on the internet, doesn’t make it true” “No matter how bad your day is going…just remember there are lots of people who have it worse so you just have to pick yourself up and move forward”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

16 Mai 202131min

Faster Business Growth (12 Tactics) [Business, mindset, entrepreneur, disruptors]

Faster Business Growth (12 Tactics) [Business, mindset, entrepreneur, disruptors]

Listen in today for a tactical masterclass of faster business growth from Rob! He discusses ways you can accelerate growth in your business, how to do it simply and efficiently as well as how to utilise and use content, market effectively and get more money!   KEY TAKEAWAYS On social media platforms you will be getting comments and messages from your ideal clients across the board. Ensure you are engaging with them and you respond instead of brushing it off as too much hard work. The solutions you offer to people may well end up being what you offer to future clients. Talk to your ideal clients, in your content, by raising the pains and problems that even your ideal client doesn’t know they have. It might be that the content you put out is more niche and appeals to less people, but those people are the clients you want and will be more likely to convert and buy. Having business partners is a proven way to accelerate your growth. Rob openly admits he would be a lot further behind in his entrepreneurial journey if he hadn’t gone into business with Mark Homer. Their partnership works so well because they have different strengths and balance out each others weaknesses. Repurpose your content. If you are creating something, always figure out how you can reuse that for something else. Whether it be a facebook live for your podcast episode that week, or a youtube video that you take soundbites from for tiktok. Put yourself everywhere, but do it efficiently. Look at offering high ticket items and throw in a red herring. If it is margin you want then ensure you have plenty of high value offerings with a high margin. Offering lower ticket items is fine but you will need to produce a lot more volume. Red herring items can also be a very useful tool, especially at events, as they offer a contrast to your other products and give a measuring point for value to customers. There are four levels to earning. Labour, Managing, Strategy and Vision. Those in the labour category earn the least and the people who earn the most are under vision. Ensure that even if you are a one man band who is still doing the ‘tasks’ in the labour area that you spend time in the strategy and vision camps too! There are three tasks you need to understand if you want to work less and earn more. Income tasks, impact tasks and admin tasks. When many people think of marketing they just think of leads. But you need a really great story to market your product well and this is proven time and time again. BEST MOMENTS  “Ask your potential clients questions” “It changes more than my underpants” “Without each other we would be very much behind” “How do we know the value of anything? We know the value of everything by comparing it to something else” “Do you want to earn the least, or the most?”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

13 Mai 202138min

RANT- Meditation, Mindfulness; You DON'T Need it. Do This Instead [Business, mindset, entrepreneur, disruptors]

RANT- Meditation, Mindfulness; You DON'T Need it. Do This Instead [Business, mindset, entrepreneur, disruptors]

In this episode Rob acknowledges that mindfulness and meditation are the current trends but you DON’T need either! Instead he gives alternative tips to get you hyper focused on what you actually need to get the results and success you want.   KEY TAKEAWAYS Rob isn’t saying that meditation is a bad thing. It works incredibly well for some people and it may work for you in the future. But he points out the pressure to mediate and to do these various acts of mindfulness can actually add pressure where it isn’t needed and instead have an adverse effect on your results. You just need to find your way of clearing your mind so that you can then focus on the things you want and need to, whether that be through writing, playing sport or anything else. BEST MOMENTS “You’re at one with the thing”   “There are millions on the planet who haven’t had to meditate to be successful”   “If your mind is full of shit, you can’t”   “Mindfulness is being able to do nothing or one thing without distraction”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

11 Mai 202113min

Grant Cardone: The Greatest Advice For Young Entrepreneurs [Business, mindset, entrepreneur, disruptors]

Grant Cardone: The Greatest Advice For Young Entrepreneurs [Business, mindset, entrepreneur, disruptors]

In today’s exciting episode Rob speaks to Grant Cardone about entrepreneurship and crucially, asks him what his advice would be for young entrepreneurs today!   After suffering the loss of his Dad and older brother at a young age Grant has always felt like he is in a bit of a rush in life. He also lost parts of his life to drugs and so understands more than most that none of us know how much time we have on this earth, we need to make the most of what we can.   KEY TAKEAWAYS Grant is seemingly everywhere all of the time at the moment! He says he is just trying to get the right message to the right people. That is his mission. Grant suffered with a drug problem for many years. After being left completely alone in the world he decided to go to treatment where he managed to get off the drugs. He then had to make up a lot of damage he had done and start to rebuild his life. He took this energy and put it into his sales job, creating a career. You are never too young to realise you live on a planet that runs on finances. We can teach our children this early to get them prepared for the inevitable. Children can easily make more money than their parents, there are ample opportunities out there.   The game is communication. Having great communication skills early on and being able to argue effectively is invaluable.   If Grant was 15 today, he would be going after the kid/parent market, would create a YouTube channel about how parents can enable their children to learn faster. He would create hacks, courses and books. He would attract a large audience so he could then sell to them. If you don’t have an audience you don’t have a business, so that is the first step.   An entrepreneur is a risk taker. To be an entrepreneur you HAVE to take risks, it’s in the job description!   BEST MOMENTS   “You’re everywhere!”   “I took all that energy and put that into my sales career”   “I’m terrified that I am running out of time all the time”   “They make money their parents couldn’t even dream of making” “Everyone is judgmental” “It’s easy for a kid to set themselves apart““Don’t spend time with idiots”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

9 Mai 202133min

Scaling From 6 to 7 Figures (13 Ways) [Business, mindset, entrepreneur, disruptors]

Scaling From 6 to 7 Figures (13 Ways) [Business, mindset, entrepreneur, disruptors]

Listen in to this Bonus episode of TDE as Rob gives a mini-master class on scaling from 6 to 7 figures in business. He shares proven tips and strategies on what you can do to make that next leap!   KEY TAKEAWAYS Master one business/vertical and then grow out across your other ideas. Rob calls this cross-stream leverage. When you want to branch out and have multiple businesses try and choose ones that are related. If you have multiple businesses in multiple sectors you will be spread far too thin. Build a bigger database. Some people see this as old fashioned but email databases last, if social media platforms switch you off you still have your email database to rely on and that list is yours. Build your audience and distribution. The concept can be overwhelming but it’s about being clever, such as leveraging your time and repurposing your content. Have an ambassador or referral programme. This is free reach and marketing but it’s even more than that, you can offer extra value and resources to those who refer and build a community. If you master your emotions you master your business. When you are small you can certainly get away with more, especially how you react to things but as you get bigger this could be your downfall. There are endless ways to collaborate with others including interviews, joint ventures, speaking at events and so much more. Try not to spend your time and then have to re-spend it. If you are putting effort in then try and leverage it, for example instead of just doing a Facebook live, repurpose it and use it also as a podcast episode and shorten clips of it into youtube videos. Leverage and scale your initial effort. Having a rolling recruitment policy is a great way to scale up, it not only takes time to recruit but you should always been on the look-out for talent, it will help you grow. Hire smart people, give them all the resources they need, slightly too much work, all the training they need, career progression, feedback, education, give them projects and not tasks and let them crack on and don’t get in their way. That is the art of delegation. Multiple lead sources are key. If you only have one lead source then if anything happens you are completely stuck. Whether it is free, organic or paid for you need multiple ways of getting leads, if you aren’t make sales then that means you aren’t generating enough leads to begin with.   BEST MOMENTS “This is all about distribution, and audience and reach”   “When you lose your shit and you run a business it costs you money”   “If you want to go fast go alone, if you want to go far go together”   “Have a rolling recruitment policy”   “It’s much better to pay for talent…pay proper money get proper talent”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

7 Mai 202137min

Omni-Presence & Vast Audience Building (Tactical) [Business, mindset, entrepreneur, disruptors]

Omni-Presence & Vast Audience Building (Tactical) [Business, mindset, entrepreneur, disruptors]

Social media has taken the world by storm and it is becoming increasingly challenging to be present on each platform, all of the time. Join Rob as he explains how you can create omnipresence on your platforms to help build your audience. Discover how to create your own social media funnel, the importance of collaborations with other influencers, and how to repurpose your content to create the illusion of omnipresence.   KEY TAKEAWAYS Omnipresence is the perception that you are everywhere and are working on your social media and content creation 24/7. When in fact, you are repurposing, leveraging content and time.   You need to have a social funnel. A social funnel is whereby  your social media platforms have a way to encourage your followers to your business ecosystems. Make sure your ‘About You’ is consistent on your social media channels for memorability and perception of omnipresence.   Joint ventures, collaborations and partnerships are a great way to build your audience. If you interview people with large followings for your podcast or go live on Instagram for a Q&A with someone, then you hit their audience and they hit yours. You get omnipresence with both audiences and you get a compounding of your audience.   Create a written blog to reach further audiences. The great thing about blogs is that they can become Facebook articles and  LinkedIn posts. You can then take this written format and repurpose it into podcast interviews and Facebook lives.   If you already have customers, you can reverse engineer where those customers came from. You then do content for those platforms as well as adverts which will help attract even more customers. By doing this you are building momentum and compounding audiences.   BEST MOMENTS “There is a perception that you are everywhere, when actually you are being smart with your time.” “The bigger the guest, the more you get to engage with their audience and you will bring their audience over to you.” “I take one piece of content, and I repurpose it into 5, 10 or 20 pieces of further content.”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

6 Mai 202120min

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