Aston Merrygold: Rob Interviews with Global Pop Star from JLS [Business, mindset, entrepreneur, disruptors]
Disruptors17 Jun 2018

Aston Merrygold: Rob Interviews with Global Pop Star from JLS [Business, mindset, entrepreneur, disruptors]

Interview with Aston Merrygold, former member of JLS, one of the biggest ever boy bands with 10,000,000 records sold. Aston’s since been a judge on a dance talent show and appeared on Strictly Come Dancing. He’s appeared in adverts for Coca-Cola, Samsung and Tesco. Rob’s met with Aston at his dance studio in Vauxhall to discuss success, wealth, leveraging social media, reinventing your career and dealing with the business side of celebrity. KEY TAKEAWAYS You’re now pursuing a career as a solo artist, that must be different to working with your bandmates. I bet there’s upsides and downsides, do you want to talk about that Aston? Yeah, I guess the only real difference is the social. you'd be in a room with your friends, business partners, having a heated business discussion, everyone's got their own ideas and nothing ever arrives to arguments or blows, but from an outside perspective it can be quite awkward. It looks like we're going at each other, but that's just the passion. Now on my own, it's my way or the highway. I prefer it that way, 100%! I'm so thankful to the rest of the guys and my team, but now being on my own I can finally be myself and express myself fully, not contribute 25% to a four-piece. How do you want to be known and remembered, Aston? Well, I want to be remembered as one of the greats, and I think if you don't want that, then you're in the wrong industry. If I could have an eighth, a third or a slice of something someone like Michael Jackson had or Justin Timberlake, more recently. If I could get a slice of their success, I'd be more than happy! Music or dance specifically, or the fusion of both, Aston? Do you know what? I think it's just entertainment. People ask me what I do for a living, and I tell them entertainment. It's everything, music, from a writing perspective, from a performance perspective, dance-wise, acting, everything. I love everything to do with this industry. Working with business partners, sometimes that passion can overflow, sometimes you can fall out, how did you and your band learn to deal with and overcome that? To be honest, I don't know why, we just did! There was no learning process. As individuals we just wanted to fight the good fight. We would put it to each other like, "If we do this we could be here, if we do that we could be there..." It was all about where we needed to be. What was best for us as a collective. I was the youngest of the four so I tended not to take things as seriously, when it came to the business aspect I was more than happy to give my opinion and not back down, but ultimately I thought that was why we outsourced, hiring business managers, administrators and consultants, to make those decisions on our behalf. How much of it was agents and labels telling you what to do and how much of it was you saying, "Wait a minute, we want to do this." Well, I'd say about 50\50. We were trusted with our opinions which was great. There were times when we trusted the label, sometimes great, sometimes not so great. Just the way of the industry. Sometimes our hits which we didn't think would succeed were massive and other times the releases we thought would be huge just didn't hit the mark. Luck of the draw, half the time. We would have to trust our lives to these people and we had a great run, I think I can speak on behalf of myself and the boys when I say it was the best thing we'd ever done. So, from your position, why do you guys feel like you moved on? I think it was the perfect turn, I'm still in JLS, I'm always going to be in JLS, but we were young when we entered the industry, then we got our break. We're all now in our mid 20's, we've already had a fantastic career, we have time to pursue other dreams! Five albums take a lot of time, there's been a lot of tours and it was the thought of signing the deal for another five albums and being contracted all over again. Now we're all starting families, it seemed to us that we were at the top of our game, didn't want to overstay our welcome and then if we're welcome back then we're welcome back! We're more than happy with where JLS left.Was it scary, leaving the industry to try other things? Hell yeah! It was so scary, because I'd been cocooned. For the last 7/8 years I'd lived by the diary, having cars pick me up at certain times to take me to meetings and events at certain times. From life being handled by every aspect to getting the reigns back to my own life was definitely scary, but I was free. I got to start again with all the knowledge and wisdom of the industry which I didn't have before, it was a rush! You seem totally laid back about transitioning career and going from being massive to starting from scratch, Aston. What would you say to people who aren't as laid back as you and they're scared? Well, you can look at fear one or two ways; it can over could you and make you introverted, or you can take it upon yourself and admit it's scary. There's a difference jumping out of a plane with a parachute and without one. Regardless of whether you have one or not, it's scary. Jumping without one, it'll only ever end one way, with one you still have a safety net which may not work but at least you confront it and take it head on. Nowadays on Social Media you can be absolutely killed. One wrong remark or faux-pas and that could be your career done within a matter of hours, regardless of what's happened. It's as cut-throat as that. Once you realise and know that, life won't be so stressful! You might as well just be like, "Alright, well I'll try again." Is that faith? Is that belief in yourself? Is that confidence? Is that accepting of your industry and career and how it can be or is it all of those, Aston? It's all of them, it has to be. Sometimes I can see the bad sides of all those things within the industry and think you can be too confident. You might as well be naked on stage and say, "There you go, judge away." Has the industry changed you? Yeah, definitely. I used to go out with my mates from uni, early twenties, same as everyone else. The only difference was that I was I had money so we could really enjoy ourselves and the media perceived me to be showing off. What else would you be doing on a weekend with your friends from uni at that age, going out every night obviously! Do I have work tomorrow? Yeah of course, but I'm fine! So you've talked about these glass ceilings to smash through, what's your glass ceiling and how're you going to smash through it? The next glass ceiling is just getting music out there. Letting people know that I'm a solo artist now. Not many people know it. Music's based mainly online now, it's ever-changing and you can so quickly and easily get lost. It's me having the courage to step back and take a harder look at it and evaluating how I want to approach it. At first I was like, "Yeah I want to chuck anything out and do whatever." Whereas now I'm like, "Now I have to chuck it out in the right way." Do you think some of the purists struggle with how fast music and content are changing? Yes! I had a meeting the other day with a great friend of mine who works for a label and he got pissed off with me for talking on my phone. He said, "Stop talking, I've heard your stuff, let people hear it and decide!" Get your content out there. Whether 10 people here it or 10,000,000 people hear it, you'll effect change. People think they should wait for the perfect time but there is not perfect time. It's ever-changing, so fast paced! People are now starting to put their own truth out to the world. Podcasts, YouTube, Social Media, etc. People want honesty, but you're damned if you do and damned if you don't if when for example your niche is writing sad songs and you decide to write a happy one, some of your followers may disapprove but at least you're being authentic. Too often we aim to please everybody and don't want to be judged too harshly. A lot of people are really intrigued about the business side of your career, did you show an interest in that or did you just want to go and do entertainment? At first, I was definitely happy-go-lucky, thinking business was cool but then I'd get invited to an accounting meeting and I'd think, "Perfect..." Then the taxes came and I wanted to know who was taking my money! As it went on I wondered why hadn't they taught me about this at school? All these avenues and options, I don't know why it took me to reach a certain age for it to click. In the early stages money was coming in thick and fast, unreal! First I was partying, then I wanted to buy a house, then the business aspect start to get more real. Then I started to analyse why the volume of gigs in the first part of the year was more than the third part of the year, etc. I started to realise there was a business cycle behind it all. A preparation period, a release period, etc. A template every artist follows. People are launching from yesterday. "I'm gonna be in the studio tomorrow, everyone out there, check out this song that I posted last night." The rule book's been thrown out the window! Slade wrote a Christmas number one 40 years ago and they're still milking £500,000 per year from it! Cristiano Ronaldo gets €300,000 per tweet if he does a brand endorsement. There's some downsides to Social Media but if you want to set up a business or be an artist or creative, surely it's gotta be the best time in history?! You get a small tripod for £5, set your camera up, start singing or dancing or whatever and start selling products! Have you embraced all the Social Media, are you quite active? Instagram and visual things I love, things like Twitter, not so much. For me, Twitter's maybe 90% negative and 10% positive. You get a lot of opinions when people post music but aren't ready to perform in front of large crowds of people. You want to be true to your art and your work and you could spend 30 years crafting your work, never be perfect, get still always be judged by purist critics. Social Media today, you can dictate the terms. If you like the comments, get involved. If you hate it, turn it off, if you're an introvert you can do a podcast because nobody can see your face! There's ways around it now, there's lanes, avenues, ways people can really express themselves. Building multiple streams of income and making hay while the sun shines. I've seen a lot a lot of people who've become very successful and then relaxed. You never know when there could be another recession. In your world Aston, you can be the best and then you can be gone. Do you think about building income streams, having multiple business interest endorsements? What are your thoughts on streams of income and making hay while the sun shines? I'm 110% up for building these streams of income. As an artist I choose when I get paid. If I don't want to get paid, I don't go out and work. It doesn't work for me. You're never too successful! There's always bills to pay and people to provide for. We're sitting in one of my avenues now. There's always a bigger picture. I'd like ten of these, dotted around the country, dotted around the world. You've got a business partner in this venture. How important is having that business partner, what benefit have you got? It's nice to always have the other perspective, coming from a band it's nice to bounce ideas. At the same time, when I'm touring, I need someone to hold down the fort. If something comes up within the business which I can't handle straight away, he can handle that. It's nice having a business partner that's totally on your wavelength. Gold dust! People say you shouldn't go into business with friends. I say life's too short to go into business with people purely for commercial benefit and not enjoy your time together, especially if you succeed. Surely, you'd want to succeed with your friends and people you care about?! If they're true friends, you'll never run into any worries. They'll all eventually show their true colours. The best advice you've ever received, if you can remember it? From Seal, actually. One of the greats. He told me, "Enjoy it." Regardless of whether you're performing in front of 50 people at a local concert or 50,000 in an arena, enjoy it. We're all rushing everything we ever do, so slow down, soak it up. Worst advice? Honestly, I've never had bad advice. If I've ever had advice which didn't go according to plan, I'd learn from it, which would be invaluable anyway. Going against my gut always bites me. A myth about the industry or a celebrity or someone in the media which most people don't know about? When you get £1,000,000 you don't actually get £1,000,000! Why didn't they teach you in school that if you're an employee, when you get paid, you lose 40% to tax?! Management, agents, staff, whomever it may be, they all get a slice too. So once all of the overheads are cleared you're left with around £200,000/£300,000... Don't ever believe the newspapers! If I did six or seven of those gigs, then I'd be looking at earning that kind of money. Anything you strongly believe in the world that you'd like to change and put your stamp on? The Social Media is such a curse and such a blessing at the same time. People use it for so much good but at the same time you have to filter through so much rubbish and negativity to find any scrap of it. I'd like to put more filters and choice for people. The theme that's emerged in this interview is that there's two sides to this reality. Social media is a bit negative, but we can put our products and content out to the world in five minutes. Celebrity's all good or celebrity's all bad... There's a choice. You can always choose how you look at things and approach them. What does the word disruptive mean to you? Now? A four-and-a-half-month old baby screaming at 2am! Personally, for me being disruptive is probably more of a good thing. Music is always disrupting the airways and people's vision and hears. Music that disrupts popular, conventional music creates its own undefined genre. I enjoy proving that there aren't any rules! BEST MOMENTS The best thing about building a dance studio underneath a railway bridge is that there’s no sound restrictions, so if clients want to have their music playing at top volume, they can. It's good that clients hear music going on when they arrive, if it was silent then it'd feel like something was wrong. The smell adds to it too! I never felt the need to push buttons. If someone was feeling a bit tender over a business decision or something similar, I'd tend to back off and give them some time and space. There's no ceiling. Every ceiling you see is made of glass and if you don't smash through it then you're going to get stuck. I'm going to invest in myself instead of waiting for years for the knock on the door from the big label. Everybody's putting their stuff out through their own means. That one bad review out of the 1,000 decent ones really doesn't matter! Don't fixate on it. If I sit out home all day, doing nothing, it's not long before the phone stops ringing. I have to go out, make myself known, do shows, take appointments, etc. because if I don't do it now then my family will be in trouble. Focus yourself on what you've got, not what you've not got. I realised Social Media was a daily thing. Instagram, Twitter, people wanted to see all of you, not just the music. Sometimes I would grow my hair for campaigns, sometimes you'd see a yearly cycle within a day! As you said, happiness is a choice. Now it feels like, well that's just common sense, why would I not want to be happy? It's quite alluring and tempting, the gossip, the bad news, it's an attractive thing for some people. When my little boy came along, I thought he needs everything I didn't have when I was growing up, regardless of whether I can buy it right now or not. [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Episoder(1192)

Floyd Mayweather: The Greatest Undefeated Boxer of All Time [Business, mindset, entrepreneur, disruptors]

Floyd Mayweather: The Greatest Undefeated Boxer of All Time [Business, mindset, entrepreneur, disruptors]

“Money don’t make me, I make money” Floyd ‘Money’ Mayweather joins The Disruptive Entrepreneur podcast LIVE to discuss his mindset and motivation to achieve success throughout his undefeated 50-0 boxing career, why he is looking forward to his exhibition fight with Logan Paul; PLUS he shares details on the smart money investments he has continued to make since his first paycheque. Rob and Floyd dive into the value of self-preservation, the need for continuous growth and why the comeback is always bigger than the setback. Listen in to another exciting episode with the greatest boxer of all time who has an estimated net worth of more than a half-billion dollars!   KEY TAKEAWAYS People will always judge you. You must focus on self-preservation and always do what is best for yourself because you cannot please everybody and if you cannot please everybody, then entertain them.   One of the smartest business moves that you can make is to bet on yourself. As an individual, you must always live and learn and be the best version of yourself wherever possible. It’s important to use negatives and motivation as fuel to turn them into a positive.   Learn how to manage money on a small scale first and then you’ll be able to make smart and intelligent money moves when you grow and scale but always surround yourself with smart and intelligent people and always be a team player.   Never settle for anything and continuously strive to grow and achieve more by looking at setbacks as an opportunity for a comeback because it is how you visualise life that will determine if you will win.   Money is able to put you in a position to have the finer things in life because life is all about experiencing different things but you should never work hard to earn money and then invest it in something that you know little about, you must be patient, educate yourself and learn about your prospective investments.   BEST MOMENTS “Sometimes you have good nights, sometimes you have bad nights but we always get paid” “My focus is self-preservation, you must always go out and do what’s best for you first” “Always be the best that you can be in whatever you’re involved in” “My dad always taught me to win, but winning is not always about getting your hand raised, it’s about giving 100%” “I’ve been involved in commercial real estate since the beginning of my career.”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979   ABOUT THE GUEST Floyd ‘Money’ Mayweather Jr. is an American professional boxing promoter and former professional boxer. He competed between 1996 and 2015 and made a one-fight comeback in 2017. During his career, he won fifteen major world titles including The Ring in five weight classes, the lineal championship in four weight classes (twice at welterweight), and retired with an undefeated 50-0 record. Mayweather has earned more than $1 billion throughout his boxing career and boasts a net worth of over a half-billion dollars. CONTACT METHOD Floyd Mayweather Instagram https://floydmayweather.com/ disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

15 Mar 202150min

How to Get Influencers to do Collabs & Respond to DMs [Business, mindset, entrepreneur, disruptors]

How to Get Influencers to do Collabs & Respond to DMs [Business, mindset, entrepreneur, disruptors]

Influencers are a great way to spread the word about your products and services, however it can be hard to get their attention, form a relationship with them and collaborate together. Join Rob as he reveals how to grab influencers' attention to ensure a response from them. Learn the importance of growing your own following to capture their attention, how creating content for them can encourage a positive relationship and why going through mutual acquaintances can build the trust every influencer wants.   KEY TAKEAWAYS The bigger your following, the greater influence you have. Having a certain number of followers is a credibility indicator. Do your best to continuously grow your following and people will respond to you quicker. If you focus on building your Clubhouse platform, your Instagram following will simultaneously grow along with it.   Connect with influencers through people who you know that are connected to them already. Take a little bit of time to work out who is connected to the individual whom you want to collaborate with. Sometimes it is better to go a bit slower and find out who is connected to someone and go through the mutual acquaintance as this will build trust.   Create content for influencers and send it to them. Many influencers struggle with the volume of content they are required to put out there, so when people send them content that is relevant to their personal brand they will likely want to work alongside you again. Create image quotes of their content that you can post on your social media and tag the original creator in it. They will see this and engage and respond to your post.   You can pay really big commissions on your products and services. If you are asking people to promote your products but are only paying a small percentage in return, then there is not much incentive for the influencer. However, if you up your commission to a larger amount then people are going to be more likely to want to share it as they are going to earn well out of it.   BEST MOMENTS “You should be getting to know them first and looking at how you can help them.” “When you go through a trusted source it is much easier.” Build your clubhouse and you will build your instagram.” “I can’t understand why anybody wouldn’t have a podcast.”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

12 Mar 202121min

RANT! Handling Lockdown Stress & Creating Income From Home [Business, mindset, entrepreneur, disruptors]

RANT! Handling Lockdown Stress & Creating Income From Home [Business, mindset, entrepreneur, disruptors]

In today’s podcast, join Rob as he discusses how to handle the stresses of lockdown 3.0 and how you can create a new income from the comfort of your own home. Rob discusses how you can stay positive during lockdown by cultivating your social media network and friendships to ensure you remain upbeat. He also shares his top tips to homeschooling and discusses how you can turn the information in your head into income in your bank account.   KEY TAKEAWAYS How do you stay positive in the lockdown, when the world isn’t? Firstly, you need to cultivate your social media feeds, curate your friendships very carefully and be careful of the media and influencers you put in your head. You must protect your energy. We are programmed to be more attuned to negativity so you have to take control and ensure negativity does not take over your mindset.   Whilst raising kids is rewarding, it can at times, be very hard. It is even harder during lockdown whilst having to juggle home schooling. A top tip to make things slightly easier would be to batch the times in the day such as before they wake up in the morning, where you can get some work done. You can only do what you can do and remember not to beat yourself up if you can’t do anymore.   Nothing is all good, and nothing's all bad. If you’re feeling depressed it is because you are only seeing the downsides of the lockdown, however if you were to look at the upsides such as long walks, more time at home or potential new business ventures you may see a light at the end of the tunnel. If you think about what you’re grateful for, how your future could be changed for the better and where the opportunities are then you will lift yourself out of the depression quite quickly.   There is good and bad in every situation and in every day. We tend to make one thing, everything, meaning if one thing goes wrong we believe everything has gone wrong. However this is not always the case. Whilst one or two things may have gone wrong during your day, not everything went wrong. Reflect on what went well and your mindset will change.  However, when everything is seemingly all good, remember there are likely to be challengers as well.   There are many different business models that are working well in lockdown. For those who are starting a whole new business, e-commerce is thriving during the pandemic. Platforms such as Shopify, Amazon and Etsy are a brilliant way to get your products sold online. An even less risky strategy of that business model is to sell information virtually. Turn the information in your head into income in your bank account.   BEST MOMENTS “I’m only having one conversation a day about The Government, Boris or Lockdown.” “You must protect your energy.” “Surround yourself in positive audiobooks and positive Clubhouses, listening to positive podcasts around positive people. What you put in your mind, you become.”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

10 Mar 202122min

Kevin Clifton: Life After Strictly Come Dancing & Goal Setting [Business, mindset, entrepreneur, disruptors]

Kevin Clifton: Life After Strictly Come Dancing & Goal Setting [Business, mindset, entrepreneur, disruptors]

In this week’s show, Kevin Clifton talks to one of his mentors, author, property investor and our host of the ‘Disruptive Entrepreneur’; Rob Moore! Kevin asks Rob his view on various subjects such as the impact of Covid 19 on his business and how he turned the downside to an upside, his coping strategies and the use of social media.   KEY TAKEAWAYS Having more structure to your days and creating a new routine for yourself can be beneficial to your productivity. Having a structure whereby you map out your days means that you are more likely to achieve these things. Having this also forces you to be more disciplined.    There is a lot of pressure from society to work a certain amount of hours per day. Comparison is often the thief of all joy. Stop comparing your routine to others and do what works best for you.   The social media algorithms are designed to make us addicted to those platforms. The more they have us on their channels the more money they make. Everything has an upside and a downside, as soon as you see something as all upside you’re in a fantasy. If you go on social media expecting nothing but upside, then you are naive about the reality of it.   It is important to set rules. Even if it is something as small as what time you read your book or what you have for breakfast. Putting those rules in place means that you are now a disciplined person.   The line between social media being good for you and damaging for you is very fine. You need to have the wisdom to know where that line is. Keep the way you use social media ever-evolving. Social media feeds you what you have told it you want to see. If you are seeing things you don't want to see you need to give the platform feedback so that it will show you other stuff.   Make sure you are consuming media that you enjoy. If you know something will harm you, don't listen to something because others said that they enjoyed it. Surround yourself with stuff that is going to influence you in the way that you want to be influenced.   BEST MOMENTS ‘If you knew your future that would ruin it immediately’  21.12 ‘Anxiety is a worry about the future, guilt is a regret of the past’ 23.19 ‘Routine equals results, discipline equals freedom’ 29.28 ‘Do easy things for a hard life or do hard things for an easy life’ 30.50 ‘The line between social media being good for you and damaging to you is a fine line’ 57.07   ABOUT THE GUEST Kevin Clifton is a professional dancer who has been performing & competing at the highest level for over a decade. Kevin has worked on shows like 'Burn the floor' & 'Rock of Ages' to 'Strictly Come Dancing' one of the biggest TV shows in the UK which Kevin won in 2018.   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

8 Mar 20211h 5min

10 Ways to 10x Your Following (Multiple Channels) [Business, mindset, entrepreneur, disruptors]

10 Ways to 10x Your Following (Multiple Channels) [Business, mindset, entrepreneur, disruptors]

In today’s episode, Rob shares with you a masterclass on how to 10x your followers across multiple media channels. This is the result of a three hour Clubhouse Room he did recently where Rob and other members, many of whom have multi millions of followers across their various channels, discussed strategies and tactics on how to 10x followers.  These vary from the more obvious social media platforms and ways you can manipulate the functions in these, to other not so obvious methods you may not have thought of!    KEY TAKEAWAYS - Have a podcast – if you’ve not already started a podcast, you’re missing reaching a massive new audience. Podcast listeners are buyers; they are different to Facebook followers and Clubhouse Room followers.  Please direct message Rob for any help with setting up the tech and logistics etc. - Have a You Tube channel and go live with your interviews. This way you’ll not only reach your own audience but the audience of the person you’ve interviewed.  - Do shout out story collaborations with other users on Facebook and Instagram – if they do the same for you, you’ll grow your audience. - Do Clubhouse Rooms – you’ll find users from around the world you’ve not found on other channels and consider collaborating with other members; this is an invaluable way of reaching a new audience. - Email joint venture swaps – look for people who have a database a level below you or a level above you in the number of followers they have to forward your content to. - Daily Tik Tok videos – don’t dismiss it if you don’t think you’re young or trendy enough, it’s not all about lip synching and dancing.  Merge what you know with Tik-Tok. In addition, daily Instagram reels is like Tik-Tok for Instagram – the reach is massive. - Create content for bigger followers – tag influencers who have more followers than you in on your content, this will get you more shares and engagement especially if they engage with the post too. Also comment on big influencers – if you’re not commenting on the influencers you want to get noticed by, they won’t know you exist. - Hand write letters to people you want on your podcast, to good clients, influencers you’d like to collaborate with. No one writes letters these days, so when someone receives a hand written letter they’re much more likely to accept a collaboration with you.   BEST MOMENTS ‘You’re better off getting five micro influencer at 20,000 level shout outs than you are one at a 100,000 level due to the level of engagement’ ‘Go where the virality is; don’t get set on the one platform’ ‘Create engagement, discussion; not trolling debate, insightful debate’   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

5 Mar 202123min

The Millionaire Mindset: Think & Grow Rich (HUGE Influencer Natasha Grano) [Business, mindset, entrepreneur, disruptors]

The Millionaire Mindset: Think & Grow Rich (HUGE Influencer Natasha Grano) [Business, mindset, entrepreneur, disruptors]

Do you ever wonder what the mindset of a millionaire must be like? Well listen in today as Rob is joined by Instagram powerhouse, motivational speaker and author Natasha Grano and discover how you can change your mindset, into that of a winning one. Together they discuss the importance of self-belief, the problem solving mindset and how to be authentic.    KEY TAKEAWAYS If you don't believe in yourself, why should anybody else? If you don't have the skills and talents and experience that you want yet you have to put yourself into your future projection of yourself and believe that you can become the thing that you want to become.    Your goal in life should be to find what makes you happy, find out what is your purpose, what serves others and what you  are good at. You need to be able to monetize what you are good at, expand it and scale it.    The mindset for solving problems is simple. Are you prepared to solve this problem with continued enthusiasm? The test to know if you are on brand and doing something that you love is overcoming new problems, with continued enthusiasm. If you can get into that mindset, you can overcome all of your problems.   Authenticity is owning your strengths and weaknesses. There are people that are overconfident, and there are people that are overly humble. Being real and honest with yourself about what your strengths and weaknesses are will attract greatness and people who can help you improve on your weaknesses.    Your friends, family and strangers may advise you not to go for new opportunities as they deem it to be risky. As long as you know in your heart that you’re meant to do this, and you are constantly taking feedback to move towards your goals then you are on track. To know that you are on track, you have got to know where your destination is and that is where your personal vision and mission comes in.    There is a big misunderstanding when it comes to the flow of economics. It is not admirable if you buy material items purely to show off or for addiction purposes. However there is a lot of gratitude and giving in owning nice things, and that is misunderstood.    BEST MOMENTS  “I believe that I would become a successful property investor, that helped me attract finance before I was maybe ready. I hate the phrase ‘fake it until you make it’, but I love the phrase ‘be it until you see it’.    “Manage your emotions and you will master your life.”   “The skillset without the mindset will leave you upset.” ABOUT THE GUEST  Natasha Grano is a motivational speaker, author, social media expert and film producer. Previously focusing on capturing the digital world, creating a personal brand, and amassing over 1 million followers across social media platforms within 1 year, Natasha is moving forwards into a new chapter. She has used her platform to sign a record deal and Co-Produce a Hollywood film. Drawing on her experiences, while using her extensive network to support her passion for bringing like minded creative individuals together, Natasha is on a mission to mentor and help draw the full potential out of people. With the promise that positivity, proactiveness and a heartfelt passion in whatever it is you're doing is a sure way to get the very best out of life.   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

3 Mar 202155min

Joe Foster: Billionaire Co Founder of Reebok [Business, mindset, entrepreneur, disruptors]

Joe Foster: Billionaire Co Founder of Reebok [Business, mindset, entrepreneur, disruptors]

Today Rob is joined by entrepreneur, author and co-founder of Reebok, Joe Foster. Joe tells his fascinating story of how he took Reebok to become a $4billion company, from creating the Reebok brand, breaking America and selling the company. This is a life story you don’t want to miss. Learn some valuable life and business lessons with the founder of one of the most successful businessmen in the world.   KEY TAKEAWAYS People always advise not to go into business with friends, iIt doesn’t matter if you make friends with a business colleague, but don’t go into business with friends or family. However, if you understand each other's work style, it can work. Find out what each other is good at and utilise those skills. If you have an issue, speak about it openly to overcome it.   When you talk about business, you have to put luck into the equation. Whilst hard work and determination will eventually get you results, luck can come in all forms which can help you along the way. Perhaps your competitors will hit a wall or you will tap into a new market early on and it will boom.   The world has been very peaceful since the end of the War. Now during the aftermath of the pandemic, people are becoming disruptive. A lot of people want a lot because it is put out to society that it is desirable to have tonnes of money and travel the world. It takes a lot more now to make people happy, they are not as happy as others once were when they had far less.   Disruption means to change things without asking permission. When there is a change in the market go for it. Your competitors might think a new trend is just a phase in the industry, however this could catapult you into the lead of your niche industry. A phase can last 10-12 years, and can grow your company into the biggest in the industry.   BEST MOMENTS “Reebok is a shoe, it's no longer a bird.” “I was the boss, and I could make the decisions.” “If you start to starve a market, you fail.” “It was time for me to leave. The challenge was gone, but the ride had been excellent.”   ABOUT THE GUEST: Joseph William Foster is the co-founder (with his brother Jeff) of Reebok. He shares the same birthday 18 May, as his grandfather, also Joseph William Foster who had died 18 months earlier. Joe's grandfather was the founder of J.W. Foster and Sons and the pioneer of the spiked running shoe, and also developed the trainer (sneaker). The Reebok business developed with Jeff looking after production, Joe took charge of the sales and marketing side, as well as design which included the classic silhouette, outsole and the Starcrest. In the early years Joe travelled many miles introducing Reebok’s offering shoes to Sports Retailers up and down the country. By 1965, Joe was on his way to the NSGA (National Sporting Goods of America) Show in Chicago, which was the start of many Global adventures and experiences that after 15 years brought him together with Paul Fireman  and later many stars of film and television. As the surviving founder of Reebok, Joe still welcomes the opportunity to travel and recount those early stories from start-up to making Reebok the World No. 1 sports brand. Joe currently resides in Tenerife, where he is writing a book of his many experiences and adventures.   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

1 Mar 20211h 2min

How to Dramatically Increase Your Fees (The 6 Areas) [Business, mindset, entrepreneur, disruptors]

How to Dramatically Increase Your Fees (The 6 Areas) [Business, mindset, entrepreneur, disruptors]

In today’s brief but powerful episode, Rob talks his audience through the six areas where you can increase your fees. These include the knowledge plus experience formula, his unique take on the ‘hero and the guide’, increasing your self worth, over subscribing your services and not forgetting the easiest one of all – offering great service.   KEY TAKEAWAYS Knowledge plus experience equals results. If you gain more knowledge in something, turn it into an experience of things you do or things you’ve done and you get proven results; this is a winning formula to increase your fees.   Your self worth equals your net worth. If you increase your own feeling of how you perceive yourself; your own value in the market place, your confidence, your volition, your passion of delivery and understanding that you have value, your fees will go up.   Most people when they’re positioning and promoting themselves put themselves as the ‘hero’ whereas you might want to position yourself as the ‘guide’. Make your client the hero. Use your testimonials, your results in the market – they will sell better than you can. Get recommendations and referral’s from your clients and contacts and don’t be afraid to ask for these.   The more value you offer, the higher your fees can be. Keep offering more and more value. Perceived over actual hard costs to you means you can sustain a fair margin.   Sell your stuff out! Over subscribe the services you offer, have more demand than supply and everyone will want in. Get to the point where you’re full and then increase your fees.   Make sure you’re offering great service – care, serve, solve, fix problems, be kind, look after your clients and think about the small details.   BEST MOMENTS ‘What you know still has value’ ‘Your self worth equals your net worth’ ‘If you don’t believe in yourself, why should anyone else?’ ‘You cannot fill from an empty cup’ ‘Facts tell but stories sell’ ‘Serve more than you ask for, give more than you take’   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

26 Feb 202115min

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