Create Huge Demand, Launch & Sell Out (& 300th Episode Preview) [Business, mindset, entrepreneur, disruptors]
Disruptors16 Sep 2018

Create Huge Demand, Launch & Sell Out (& 300th Episode Preview) [Business, mindset, entrepreneur, disruptors]

In today’s episode, Rob shares with you his 12-year in the making POWOW product launch model and how you too, can follow this four-step method to successfully launching and scaling any product or service. Discover how to crowdsource your bonuses, spark engagement and build up a limitless desire for your product or service. This model works for any business, as long as you have a compelling offer and you’re launching it at the right time to serve your audience. Learn how to get the conversations going and gain knowledge from your own community. Find out the pain of your customers and learn from it, to create a product that instantly fits their needs and serves their desires. Finally, understand how to weave your story into your messaging and create a buzz around your product and a reason as to why you’re offering it. Tune in today and instantly learn the simple but effective steps to launching your very own product or service. KEY TAKEAWAYS Rob Moore’s Four-Step Launch model Having a product or service people want and you know will sell out - Run a test launch to a smaller audience and action the feedback to create a more well-rounded product. Alternatively, you can crowdsource the title, the bonuses and the main benefits from your community and build knowledge and intuition that will inform your product. Pre-launch - This is the hunger, desire and pent-up urgency that you build before you launch your product or service. Tease your audience and create engagement, don’t over-inform your customers, ensure you drip feed your audience and make them feel special and part of your launch. Get them involved, communicate the logistics and build hype around the release of your product or service. Actual launch - Don’t be scared to relentlessly promote your product or service, send one too many messages rather than one too few. Use your messages to communicate the bonuses and tell the story of your launch and what they get. Make sure to offer value in your marketing messages and not just repeat the same thing over and over, provide value, urgency and logical reasons why they need to purchase. Post-launch - Evaluate the launch and introduce the waiting list, the post-launch is an opportunity for you to reopen your offer and generate additional sales. Try to introduce something new and a reason as to why your offer is re-opening. Incentives people to share/review your product and offer X,Y,Z as a bonus, and as a result, you will super-charge your sales and serve your community. BEST MOMENTS “Scarcity, urgency and time sensitivity are essential to the success of a launch” “Launches help to build desire and if it’s time sensitive you can create a hungry audience, ensure you create a limited amount or only open it for a certain time” “It’s worth considering bonuses, even if you’re in an industry that doesn’t offer bonuses as an incentive” “Always offer scalable bonuses that enable you to serve as many of your customers as possible and create a leverageable” “A pre-launch helps to build the value of your product or service and inspire your audience to get invested in purchasing” “By the time you’re launching you know that your deliverables are certain to serve the desire of your audience. “ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Episoder(1189)

Caffeine Cast: Does Money Buy Happiness? [Business, mindset, entrepreneur, disruptors]

Caffeine Cast: Does Money Buy Happiness? [Business, mindset, entrepreneur, disruptors]

One of the most debated subjects around money and happiness. Does money brings happiness? Rob shares his thoughts on this hot subject that we are all thinking about.   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

8 Apr 201613min

Rob Interviews Kabir Sehgal, Best-selling Author of “Coined” on the History of Money [Business, mindset, entrepreneur, disruptors]

Rob Interviews Kabir Sehgal, Best-selling Author of “Coined” on the History of Money [Business, mindset, entrepreneur, disruptors]

On this episode, Rob interviews the author of the book “Coined”, Kabir Sehgal. Kabir is sharing his knowledge of the history of money and he is talking about the definition, purpose and usage of money in our lives.   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

4 Apr 20161h 6min

Caffeine Cast: Profit is not the Purpose [Business, mindset, entrepreneur, disruptors]

Caffeine Cast: Profit is not the Purpose [Business, mindset, entrepreneur, disruptors]

On this Caffeine Cast episode, Rob explains why profit is not the purpose of business. Profit is necessary but it is only the result of a business. The main purpose is something else.   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

1 Apr 201612min

Decisions Decisions [Business, mindset, entrepreneur, disruptors]

Decisions Decisions [Business, mindset, entrepreneur, disruptors]

Decision making is a skill that aid us in all areas of our lives. Anything relies on the ability to make decisions. Rob talks about the decision making process and how we can be better at that.   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

28 Mar 201630min

Caffeine Cast: Get Busy [Business, mindset, entrepreneur, disruptors]

Caffeine Cast: Get Busy [Business, mindset, entrepreneur, disruptors]

Mindfulness, minimalism and 'taking it slow' are fashionable concepts at the moment, but Rob Moore has a practical counterpoint to this way of thinking.   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

25 Mar 201612min

Rob Interviews Infamous Entrepreneur Gerald Ratner [Business, mindset, entrepreneur, disruptors]

Rob Interviews Infamous Entrepreneur Gerald Ratner [Business, mindset, entrepreneur, disruptors]

Rob interviews the entrepreneur Gerald Ratner. Gerald is sharing his personal story of falling to his lowest point of his career and how he finally recovered again and managed to be a successful entrepreneur. He is also talking about his feelings and lessons learned out of this journey.   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

21 Mar 201643min

Self Worth is Networth. 6 Simple Steps [Business, mindset, entrepreneur, disruptors]

Self Worth is Networth. 6 Simple Steps [Business, mindset, entrepreneur, disruptors]

Self worth is not absolute. It is different in different areas of our lives. In this episode, Rob talks about self worth and how this affects networth. He gives six simple steps to increase our self worth and grow as an entrepreneur and person.   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

18 Mar 201633min

Epic Fails & Massive Victories [Business, mindset, entrepreneur, disruptors]

Epic Fails & Massive Victories [Business, mindset, entrepreneur, disruptors]

They say Never Make the Same Mistakes Twice & you only learn from your mistakes. I think that's a one-sided myth: listen to find out why.   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

14 Mar 201632min

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