Disruptors12 Jan 2021

2021, Year of the Gamer: How Video Game Culture is Conquering Canada and the World

Did anyone in your household wake up to find a new video game, virtual reality headset, or console under the tree over the holidays? Do your kids spend hours on end online, watching their favourite gamers on Twitch, Tik-Tok, or YouTube? Is your business struggling to connect with young people, those elusive members of Gen-Z who don’t watch TV, listen to radio, or read newspapers? If your answer to any of those questions is ‘yes’, this podcast is definitely for you.

On this episode of Disruptors, an RBC podcast, it’s ‘game on’, as host John Stackhouse dives into what are likely unfamiliar waters for most people over a certain age; the world of gaming, influencers, and esports. It’s projected to become a $300 billion dollar business over the next decade, and as John hears from his main guest, Adrian Montgomery, the CEO of Toronto’s Enthusiast Gaming, a staggering percentage of young people now consider it a key component of their very identities. Add it all up, and you’ll learn why gaming has become a critical conduit for reaching and engaging with that increasingly influential demographic in 2021, as Canada struggles to recover from the pandemic.

John and Adrian will also hear from other organizations on the front lines of this disruption: Josh Marcus, the co-founder of Rumble Gaming and MKM Esports; Kevin Truong, the Head of Esports & Gaming at the Princess Margaret Cancer Foundation; and Tawanda Masawi, the CEO & co-founder of GameSeta eSports. Over the course of the conversation, they touch on a surprisingly broad range of topics, including the U.S. Presidential Race, how esports could supplant traditional sports, and even Sidney Crosby’s golden goal for Team Canada at the 2010 Olympics.

Notes:

You can click the following links to learn more about the companies and organizations mentioned in this episode: Enthusiast Gaming, Rumble Gaming, GameSeta Esports, and the Princess Margaret Cancer Foundation’s Quest to Conquer Cancer. The latest numbers on video game spending in Canada can be found HERE. For further reading, we recommend Game On! A Look at the Economics of eSports, from RBC Direct Investing, and eSports: About To Go Mainstream, a previous Disruptors piece from December of 2017.

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