Caffeine Cast: The 3 E’s of GREAT Content [Business, mindset, entrepreneur, disruptors]

Over the last seven years, during which he has become a decamillionaire, Rob has spent considerable amounts of time in the social media arena and created thousands of videos, lives and pieces of content. He knows exactly what works developing and adapting the best types of content to get a shareable response to go viral. In this episode he shares a brilliant model of content that gets great engagement every time, generates interest and creates leverage   KEY TAKEAWAYS The model ‘This is what I did, this is what I learnt’ is a way to take your great results and your brags and credibility and teach others what you learnt turning a brag into content It’s really good granular content because you have actually been through it You get to brag through it without actually bragging ‘it’s a brag without a brag’ The best form of content is when you merge what you’ve done with what you’ve learnt doing it People love behind the scenes content especially when it’s about your story Interviews are a dynamic way to vary your content Conversations with peaks and troughs between two interesting people make great podcasts If you want to maximise your time and your income through social media you need to create leverage Contrarian content that goes against the grain will generate interest that goes viral Create surprise in your content, observe the masses and do the opposite If you want to be an entrepreneur its being opposite from the masses   BEST MOMENTS ‘It’s one of the best ways to create content’ It’s frigging good content because you’ve actually done it and it’s actually real’ ‘They love the stuff they don’t usually see, the behind-the-scenes content’   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

12 Aug 202115min

This week YouTube has banned Sky News Australia from creating new content, they say this is due to misinformation being spread about Covid. Is this limiting free speech? It brings up all sorts of moral dilemmas and questions and this is what Rob wants to RANT about in this episode!   KEY TAKEAWAYS  The question is often what gives platforms the authority to decide who is allowed to say what and when? But similarly, what gives individuals the right to say whatever they like wherever they like, even if it offends, and in some cases incites violence? If we get to the point where there is truly no free speech anymore then we run into a massive problem, where does it end, will people be allowed to think anymore? How can we protect our ability to have free speech. Could there be a governing body or regulations media companies have to follow?   BEST MOMENTS  “We should all have freedom of speech, what’s gonna happen to the world when its dictated to you what you can and can’t say” “When they decide you don’t fit their narrative then they will de-platform you” “Facebook own between you and I”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

10 Aug 202110min

A motivating, energetic and inspiring episode, Rob speaks to ‘one of the coolest people he has met on clubhouse’ Loren Ridinger. They talk all about Loren’s billion dollars a year in sales e-commerce business, her journey from the start as well as her mindset and attitude towards life.   KEY TAKEAWAYS  When Loren first started her e-commerce company with her siblings back in 1992 she really struggled. There wasn’t a strong belief in internet sales and the role of computers in many industries. She had to battle against a lot, this was the start of her mindset and attitude towards life and business. One of Loren’s biggest tips to those thinking of starting a business, is to think about what makes you stand out from everybody else. What separates you from the rest and why should people buy your product? Loren doesn’t allow negative people around her. She believes that life is too short and too precious to not spend time with positive people. Most people do not place enough emphasis on the people they spend time with. Removing people from your life can be freeing and allow you to do what is good for you, what you need to move forward and achieve the things you want. As humans we have a tendency to exaggerate things and make things seem like bigger issues than they actually are. Putting things into perspective is what helps Loren stay on track in life and prevent both overwhelm and stress. BEST MOMENTS   “Most people didn’t have computers” “People would rather tell you why it won’t work than why it will work” “So we all came together, that’s all we had”  “You wanna know you are hanging around with the right people” “Worrying accomplishes nothing…stop and take a deep breath and realise nothing happens overnight”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

8 Aug 202143min

This is an enlightening and energetic episode where Rob talks about how you can merge your passion into making you money! Including tips on how to strike the balance between your passion, your values and profit, whilst providing for and serving your customers.   KEY TAKEAWAYS  There are four M’s to getting the balance right in your business so you can make money without selling out. They are: Market, Message, Mission and Money. Make sure there is a market, merge your passion, profession and mission. Create a compelling and magnetic message that moves people and then you monetise it.   BEST MOMENTS   “There are four areas, that if these are merged elegantly and equally, you’re gonna have a disruptive, frictionless, impactful business” “You’re gonna kill yourself softly and slowly”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

5 Aug 202112min

This ‘pingdemic’ is ruining our country. Rob can’t just sit still and stay quiet, he needs a rant and to tell you WHY the current Covid strategy is killing businesses.   KEY TAKEAWAYS  No one knows what they are doing, people are confused and scared. It is not working. Half of Rob’s staff are getting pinged but none of them are testing positive. How can a company get back to normal if half their staff are off. Rob understands the impact of Covid and if people have it of course they need to isolate. But he feels like there is no clear strategy going forward and the current state of things is confusing and is crippling businesses all over the country. Rob isn’t sure what we can do to change things but perhaps if enough business owners speak up then the government will start to support both employers and employees.   BEST MOMENTS  “People are confused and scared” “You’re damned if you do, you’re damned if you don’t” “Freedom day was a con”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

3 Aug 202114min

The first time Rob interviewed Barry Hearn is arguably one of the best TDE episodes ever! So, Rob is back again at matchroom headquarters where he interviews Barry for the second time all about his legacy. They discuss sport, business and the attributes and attitudes you need to have to be successful in life.   KEY TAKEAWAYS When Barry first started to make good money in his early days, his mum thought he was a gangster! Barry says his mum always wanted more for her children and it was her expectations and foundation that pushed him forward to be the success he is today. Barry always wanted to be a sportsman, he tried very hard at a variety of things. He had a gold for enthusiasm but sadly this never translated into the sport. He soon discovered that what he was good at though, was making money. Barry had a lot of common sense and always ‘thought poor’ which was a great attitude to have in business. He combined his passion with his expertise and started getting involved in snooker and later on boxing. Barry has only ever worked with sports that he has a passion for. He has never been able to do something just for money, he needs his own passion behind it. He says he is extremely lucky that they thing he has passion for makes him money. Resilience is something that is built into you. Having resilience is a key trait in finding lasting success in life. If you add this to common sense and creativity it’s a winning combination. In today’s world, it’s more important than it has ever been to be famous and to be known. You could be the greatest sportsman with the most talent but if no one knows who you are then you will not get the opportunities you need to be successful.   BEST MOMENTS “I’m still ambitious at 73”   “It’s probably the best question I have ever been asked”   “What’s the point of a rainy day fund when it’s pouring and you don’t use it”   “We live in a world of characters and personalities, we have heroes and we have villains…the secret is you don’t ignore the traditional fame but you concentrate on the casual fame, that’s where they money is”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

1 Aug 20211h 15min

In this short but insightful episode Rob answers in detail one of the most common questions he gets asked. Should you focus on your business or your personal brand?   KEY TAKEAWAYS You should be tactical about focusing on one brand at a time, there are usually three, the product brand, the personal brand and the business brand. The great thing about having a personal brand is you can promote both business and products brands with flexibility, autonomy and still live your own values. Products and businesses may come and go but you will always be there, so always focus on your personal brand first and foremost. BEST MOMENTS “The great thing about having a personal brand is you can promote both business and products brands with flexibility, autonomy and still live your own values”   “People buy into you as a personal brand”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

29 Jul 202115min

In today's episode, Rob talks about people and Entrepreneurs having dated or (dare he say it) stupid outlooks on money and busting myths around money “Money doesn’t buy happiness” as the saying goes, but Rob argues this is naive Listen in as rob discusses the “other side” of misconstrued sayings.   “You cannot save your way to wealth”   "The pounds take care of themselves when you invest in assets... Save the Pennies, invest the pounds”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

28 Jul 202117min