Caffeine Cast: The 3 E’s of GREAT Content [Business, mindset, entrepreneur, disruptors]
Disruptors24 Sep 2020

Caffeine Cast: The 3 E’s of GREAT Content [Business, mindset, entrepreneur, disruptors]

Are you a content creator and wondering how you can elevate your content to make it great? Discover today Rob’s unique formula for creating really great content by following the 3 ‘E’s’. Learn how by offering educational, entertaining and emotional content you can create a loyal and engaged fan base. KEY TAKEAWAYS Really good content needs to include documentation, controversy and knowledge as well as knowing what your markets want, the pains and problems your niche has and the deep routed challenges your clients face. Whilst this creates good content, it does not necessarily create the great content that the three E’s can. The first ‘E’ is ‘Education’. Any content that teaches shows or guides the audience in some way is educational. The content may offer the audience an epiphany which resonates with the audience. You can always fall back on teaching them something surprising and new that perhaps they hadn’t thought of before. Secondly, your content must be ‘Entertaining.’ People love to be entertained. If you entertain your audience regularly, people will stop what they are doing and consume each bit of content you produce for a long time. You could perhaps add humour into your content to keep your customers entertained and engaged. If you are producing educational content you can couple this with entertaining content to create ‘edutainment’. The final E is ‘Emotion’. When you move people, you have a loyal follower and fan base. When you make your audience feel something they engage with you on a more personal level. Evoking one emotion per content is the best way to go. You can’t evoke too many all at once as it will be confusing for the consumer. Even heroes need to be fallible and have weaknesses. People love to understand the background to your success, whether that be the pains you faced and the struggles you overcame. BEST MOMENTS “Don’t be scared to try things, to entertain people and make some of your content fun and funny because it will work.” “Look I don’t care if people love me or hate me, but I want them to feel something.” “People love vulnerable posts. People love the honesty, the pain in success and the struggle in success.” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Episoder(1193)

Glenn Jacobs: WWE Legend Kane on How to Become a Great Leader [Business, mindset, entrepreneur, disruptors]

Glenn Jacobs: WWE Legend Kane on How to Become a Great Leader [Business, mindset, entrepreneur, disruptors]

In this episode Rob speaks to Glen Jacobs, entrepreneur and WWE legend, on how to become a great leader and how failure is a big part of success. Listen in today to hear all about why we need to push ourselves out of our comfort zones and endure our failures to go onto be successful.   KEY TAKEAWAYS The most important thing we can do to raise entrepreneurial kids is to encourage them to dream. To give them the comfort to step outside their comfort zone and to learn and discover what they enjoy and what they are good at. Being around people from various age groups provides such a unique opportunity, to learn and for inspiration. Younger people especially have a vibrancy and energy we can take creativity and stimulation from. Debt isn’t inherently bad. Having debt can mean you have access to capital you wouldn’t otherwise be able to have, it can be a stepping stone to greater things. You just have to have a plan and ensure it is necessary. In small business you have to be three people, the technician, the manager and the entrepreneur. A lot of people start a company because they really enjoy doing something e.g baking, but don’t think about the other roles they will have to play in order for it to be a successful business. There is a lot of negativity in the world right now. Glenn believes that many of the social issues the USA is facing at the moment is due to a lack of hope and optimism. People do not work towards solutions, instead they complain and blame others which is destructive and not helpful. BEST MOMENTS “Failure is a huge part of success”   “The most important thing is we encourage our kids to dream”   “You don’t know what you don’t know”   “There’s just so much negativity in the world right now”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

23 Mai 202133min

You’re NOT Alone (they ALL say it, but...) [Business, mindset, entrepreneur, disruptors]

You’re NOT Alone (they ALL say it, but...) [Business, mindset, entrepreneur, disruptors]

There are a lot of people out there kindly saying you are not alone, but when you actually feel alone this rarely helps. In this episode Rob shares some practical ways you can help yourself when you are struggling with your mental health.   KEY TAKEAWAYS Being an entrepreneur can be lonely, you don’t have management or a boss to rely on or support you. There isn’t anyone you can reliably turn to, nothing really prepares you for that feeling. Successful people still have doubts. Everyone is hit by the curse of comparison sometimes. It’s easy to not recognise how far you have already come and to be grateful for what you have achieved and what you already have in this world. When negative thoughts start to creep in, try and remind yourself and appreciate what you’ve got and who you have around you. Do you have people you can ask for help? If you don’t then you need to take some responsibility for the people you surround yourself with. It’s your choice who your support network will be when you need them. Everyone deserves to give themselves care and love. Your mental health is important. You have greatness in you, always remember that. BEST MOMENTS “Entrepreneurship can be very lonely” “I’m an unfinished oil painting” “Sometimes I don’t know what to do, sometimes I’m in a paradox and a conundrum” “Never be too proud to ask for help”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

20 Mai 202114min

RANT: STOP Doing Everything Yourself FFS [Business, mindset, entrepreneur, disruptors]

RANT: STOP Doing Everything Yourself FFS [Business, mindset, entrepreneur, disruptors]

Why are you still doing low value, waste of your time, somebody else’s problem tasks?!   In this episode Rob tells you why it is not only a complete waste of your time, but also your expertise, to be doing these kind of tasks and what you should be spending your time on instead. Listen in today to liberate both your time and yourself.   KEY TAKEAWAYS There’s a hard work lie being pushed out there that you have to work 10-12 hour days, 365 days a year, for a decade to be successful. This lie is for people who are scared. You should have just 5 key result areas, strategy, vision, collaborations, growth and personal brand are Rob’s. Anything that sits outside of your key result areas you should not be doing. Save time and ask yourself these four questions when you are feeling overwhelmed and need to start outsourcing your tasks:1) Who is better than me?2) Who is faster than me?3) Who is cheaper than me?4) Who enjoys it more than me? BEST MOMENTS   “Oh Rob HELP ME!”   “The world has changed you need to make sure you’re up to speed”   “An entrepreneur is a generalist…you collate all the specialists together, it’s only your ego that makes you think you are better than anyone else…get the go the fuck out of the way!   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

18 Mai 202111min

David McCourt: Billionaire's Greatest Advice For Entrepreneurs [Business, mindset, entrepreneur, disruptors]

David McCourt: Billionaire's Greatest Advice For Entrepreneurs [Business, mindset, entrepreneur, disruptors]

In this episode Rob speaks to one of the most curious men he has ever met, David McCourt. David is an entrepreneur, thought leader and author. He likes to ask those questions that make you analyse and reassess the big questions in life. David talks about the advice he has received in the past, gives great insight into his entrepreneurial journey and shares some intuitive and perceptive tips for those entrepreneurs just starting out.   KEY TAKEAWAYS When you first start out you don’t know anything, this can be a curse as well as a blessing. Curiosity, persistence, passion and loving people is what you need to drive you to start a business, those are the traits you need for success, then the money will follow. It’s ok the be afraid of failure. Fear is actually a driver and a part of passion. You are allowed to not want to fail but it’s important that when you do, and you will, to get back up and try again. Being a young entrepreneur means you are able to take more, and bigger, risks. You have nothing to lose. Just envision what you expect the future to be like and aim for it. There has been a power shift to the bottom. For the past thousand years everything has come from the top down, rules have changed. Young entrepreneurs are changing the future. Schools need to continue to be able to teach children how to ‘connect the dots’ in between knowledge. To learn how to connect thoughts and information to come up with a construct that you believe in. This was something the older generation took for granted in some ways, they were taught this and used this muscle as they didn’t have the internet to rely on. The globalized world we live in is tough. Only two generations ago it was possible to be able to own a home and pay for all necessities on just one working salary. This is not the case anymore, it’s incredibly hard for young people, these are the challenges they face. A positive attitude and a grateful mindset will mean that you find great success in this world as well as happiness. This is something David learnt from him mother who lived to be 103! BEST MOMENTS   “People are really focused on making money and it’s overrated”   “You really have to love people, you have to read, and listen, and think and talk to people and listen to their points of views” “Everybody’s plan B is better than their plan A”  “Just because you read it, just because you saw it on the internet, doesn’t make it true” “No matter how bad your day is going…just remember there are lots of people who have it worse so you just have to pick yourself up and move forward”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

16 Mai 202131min

Faster Business Growth (12 Tactics) [Business, mindset, entrepreneur, disruptors]

Faster Business Growth (12 Tactics) [Business, mindset, entrepreneur, disruptors]

Listen in today for a tactical masterclass of faster business growth from Rob! He discusses ways you can accelerate growth in your business, how to do it simply and efficiently as well as how to utilise and use content, market effectively and get more money!   KEY TAKEAWAYS On social media platforms you will be getting comments and messages from your ideal clients across the board. Ensure you are engaging with them and you respond instead of brushing it off as too much hard work. The solutions you offer to people may well end up being what you offer to future clients. Talk to your ideal clients, in your content, by raising the pains and problems that even your ideal client doesn’t know they have. It might be that the content you put out is more niche and appeals to less people, but those people are the clients you want and will be more likely to convert and buy. Having business partners is a proven way to accelerate your growth. Rob openly admits he would be a lot further behind in his entrepreneurial journey if he hadn’t gone into business with Mark Homer. Their partnership works so well because they have different strengths and balance out each others weaknesses. Repurpose your content. If you are creating something, always figure out how you can reuse that for something else. Whether it be a facebook live for your podcast episode that week, or a youtube video that you take soundbites from for tiktok. Put yourself everywhere, but do it efficiently. Look at offering high ticket items and throw in a red herring. If it is margin you want then ensure you have plenty of high value offerings with a high margin. Offering lower ticket items is fine but you will need to produce a lot more volume. Red herring items can also be a very useful tool, especially at events, as they offer a contrast to your other products and give a measuring point for value to customers. There are four levels to earning. Labour, Managing, Strategy and Vision. Those in the labour category earn the least and the people who earn the most are under vision. Ensure that even if you are a one man band who is still doing the ‘tasks’ in the labour area that you spend time in the strategy and vision camps too! There are three tasks you need to understand if you want to work less and earn more. Income tasks, impact tasks and admin tasks. When many people think of marketing they just think of leads. But you need a really great story to market your product well and this is proven time and time again. BEST MOMENTS  “Ask your potential clients questions” “It changes more than my underpants” “Without each other we would be very much behind” “How do we know the value of anything? We know the value of everything by comparing it to something else” “Do you want to earn the least, or the most?”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

13 Mai 202138min

RANT- Meditation, Mindfulness; You DON'T Need it. Do This Instead [Business, mindset, entrepreneur, disruptors]

RANT- Meditation, Mindfulness; You DON'T Need it. Do This Instead [Business, mindset, entrepreneur, disruptors]

In this episode Rob acknowledges that mindfulness and meditation are the current trends but you DON’T need either! Instead he gives alternative tips to get you hyper focused on what you actually need to get the results and success you want.   KEY TAKEAWAYS Rob isn’t saying that meditation is a bad thing. It works incredibly well for some people and it may work for you in the future. But he points out the pressure to mediate and to do these various acts of mindfulness can actually add pressure where it isn’t needed and instead have an adverse effect on your results. You just need to find your way of clearing your mind so that you can then focus on the things you want and need to, whether that be through writing, playing sport or anything else. BEST MOMENTS “You’re at one with the thing”   “There are millions on the planet who haven’t had to meditate to be successful”   “If your mind is full of shit, you can’t”   “Mindfulness is being able to do nothing or one thing without distraction”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

11 Mai 202113min

Grant Cardone: The Greatest Advice For Young Entrepreneurs [Business, mindset, entrepreneur, disruptors]

Grant Cardone: The Greatest Advice For Young Entrepreneurs [Business, mindset, entrepreneur, disruptors]

In today’s exciting episode Rob speaks to Grant Cardone about entrepreneurship and crucially, asks him what his advice would be for young entrepreneurs today!   After suffering the loss of his Dad and older brother at a young age Grant has always felt like he is in a bit of a rush in life. He also lost parts of his life to drugs and so understands more than most that none of us know how much time we have on this earth, we need to make the most of what we can.   KEY TAKEAWAYS Grant is seemingly everywhere all of the time at the moment! He says he is just trying to get the right message to the right people. That is his mission. Grant suffered with a drug problem for many years. After being left completely alone in the world he decided to go to treatment where he managed to get off the drugs. He then had to make up a lot of damage he had done and start to rebuild his life. He took this energy and put it into his sales job, creating a career. You are never too young to realise you live on a planet that runs on finances. We can teach our children this early to get them prepared for the inevitable. Children can easily make more money than their parents, there are ample opportunities out there.   The game is communication. Having great communication skills early on and being able to argue effectively is invaluable.   If Grant was 15 today, he would be going after the kid/parent market, would create a YouTube channel about how parents can enable their children to learn faster. He would create hacks, courses and books. He would attract a large audience so he could then sell to them. If you don’t have an audience you don’t have a business, so that is the first step.   An entrepreneur is a risk taker. To be an entrepreneur you HAVE to take risks, it’s in the job description!   BEST MOMENTS   “You’re everywhere!”   “I took all that energy and put that into my sales career”   “I’m terrified that I am running out of time all the time”   “They make money their parents couldn’t even dream of making” “Everyone is judgmental” “It’s easy for a kid to set themselves apart““Don’t spend time with idiots”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

9 Mai 202133min

Scaling From 6 to 7 Figures (13 Ways) [Business, mindset, entrepreneur, disruptors]

Scaling From 6 to 7 Figures (13 Ways) [Business, mindset, entrepreneur, disruptors]

Listen in to this Bonus episode of TDE as Rob gives a mini-master class on scaling from 6 to 7 figures in business. He shares proven tips and strategies on what you can do to make that next leap!   KEY TAKEAWAYS Master one business/vertical and then grow out across your other ideas. Rob calls this cross-stream leverage. When you want to branch out and have multiple businesses try and choose ones that are related. If you have multiple businesses in multiple sectors you will be spread far too thin. Build a bigger database. Some people see this as old fashioned but email databases last, if social media platforms switch you off you still have your email database to rely on and that list is yours. Build your audience and distribution. The concept can be overwhelming but it’s about being clever, such as leveraging your time and repurposing your content. Have an ambassador or referral programme. This is free reach and marketing but it’s even more than that, you can offer extra value and resources to those who refer and build a community. If you master your emotions you master your business. When you are small you can certainly get away with more, especially how you react to things but as you get bigger this could be your downfall. There are endless ways to collaborate with others including interviews, joint ventures, speaking at events and so much more. Try not to spend your time and then have to re-spend it. If you are putting effort in then try and leverage it, for example instead of just doing a Facebook live, repurpose it and use it also as a podcast episode and shorten clips of it into youtube videos. Leverage and scale your initial effort. Having a rolling recruitment policy is a great way to scale up, it not only takes time to recruit but you should always been on the look-out for talent, it will help you grow. Hire smart people, give them all the resources they need, slightly too much work, all the training they need, career progression, feedback, education, give them projects and not tasks and let them crack on and don’t get in their way. That is the art of delegation. Multiple lead sources are key. If you only have one lead source then if anything happens you are completely stuck. Whether it is free, organic or paid for you need multiple ways of getting leads, if you aren’t make sales then that means you aren’t generating enough leads to begin with.   BEST MOMENTS “This is all about distribution, and audience and reach”   “When you lose your shit and you run a business it costs you money”   “If you want to go fast go alone, if you want to go far go together”   “Have a rolling recruitment policy”   “It’s much better to pay for talent…pay proper money get proper talent”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

7 Mai 202137min

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