Roger Saul - Founder of Mulberry on The Business of Fashion & Building an Empire [Business, mindset, entrepreneur, disruptors]

Niche business owners have a massive opportunity to disrupt their industry and build a vast online brand, however, you must be able to rethink the way in which you market your products, how you’re leveraging paid and free social media channels and consider how much value you’re really giving your customers. Listen in to hear Rob’s 7 C’s to build your brand, grow your business and dominate your niche, how you can harness the power of content marketing and what fair exchange and sustainable wealth really means to your business.   KEY TAKEAWAYS Any niche business should be looking at the lockdown as an opportunity, a way to take a holistic view of their industry and add service-based online value to its customers. You need to become a modern commodity-based business that can also offer a service and an experience to the customer Your business may be solving the existing problems of your customers but in order to disrupt you need to survey, talk and communicate with your customers further so that you can solve not just their existing problems but the future problems they may face. Niche businesses are not leveraging content marketing to its full potential. If you’re looking to build a pipeline of leads and clients actively searching for your businesses products and services you need to follow the 7 C’s framework to build you a vast brand. Content, consistency, channels, community, celebrity, courage & critics = cashflow. If you’re not leveraging free social media and paid for online social media ads, you’re missing out. As a niche business in order to grow your brand, you need to diversify your online profile across multiple social media channels, post multiple pieces of unique content and as a result, you will receive multiple streams of leads to your business. The concept of fair is exchange is an equilibrium between the consumer value and the producer’s margin. The formula for fair exchange is: Wealth = Value + Exchange x Leverage. There are laws that govern money. The wealthy understand and leverage them, the poor are a victim to them.   BEST MOMENTS “Content marketing is building up goodwill first” “You don’t want to get into a race to provide the cheapest possible product in your market” “If you do not disrupt, change or look for new solutions in your market you will not survive” “If you don’t evolve, grow and adapt you’re not going to be able to continue your business without outside disruption.” “Customers do not buy based on price, they buy based on value.”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

24 Mai 202057min

Discover how to motivate yourself through the uncertainty of isolation. Understand that you need to adapt your routine and expectations from what they were pre-pandemic as well as how you can focus your time on your main priorities, how to deal with lost days and why planning time to pivot your business and focus on income-generating tasks is essential to success in uncertain times.   KEY TAKEAWAYS During isolation, you've got to do things differently than you did before. Sit down and create your new routine, new working environment and create new habits. You should expect some lost days, and that is okay. As we get further into lockdown, and we still can not predict how this will go, you have to be kind to yourself sometimes and just take every day as it comes. Each time there is a new development to make a plan. Plan how you can pivot your business, new opportunities, partnerships, key result areas and income-generating tasks. Planning ahead is action and progress and gives you some strategies to move forward. Get clear on your priorities. One good thing about the lockdown is that it will highlight your priorities to you, and allow you to make clear and instant decisions on where you put your time. Take each day at a time. It is easy to feel lost and down, but take each hour of the day at a time by putting effort into your key life areas and key business areas put in as much time as you can into creating your products and services.   BEST MOMENTS “You cannot expect to get the same results as you did here months ago.” “Sometimes when the fear kicks in your brain you go into doomsday mode.” “Take it one day at a time.”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

21 Mai 202020min

If you’ve always dreamed of trying something new, starting up a new project or going in a different direction in life, and you’re struggling with people telling you you’ll never be successful...this is how to overcome it. Learn when the right time to start your business is and why it’s better to have tried and failed than have never tried at all.   KEY TAKEAWAYS Ignore people out there that are constantly telling you not to start new things. If you want to start new projects, you should go ahead and do it. Those who tell you the odds are not in your favour may be statistically correct, but they are emotionally wrong. If there is something you are wanting to do that you are enthusiastic about and is in alignment with your personal values then you should absolutely go ahead and check if it will work for you. Regardless of whether or not your product is deemed ‘successful’ once you have produced it, it is still a success that you even got it out there in the first place. It is better to regret something you have done than regret something you haven’t done. The time that is right for you is when you’re ready, not when the market was ready or when the opportunities were at their peak. You can only get into something when you decide to. If you are half-hearted about your projects, then it is very unlikely that you will get anywhere but when you know inside you that there is something that you are meant to do then you should go and do it, and do it well.   BEST MOMENTS “The statistics are against you, but they’re against everyone else too.” “If you look at all successful entrepreneurs, it is not their first business.” “If it is right then you should do it, because it's hard.”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

19 Mai 202015min

Have you ever watched a movie based on a true story and wondered how much of that is actually true? Well on an exciting episode of today's podcast Rob is joined by Jordan Belfort, the real-life Wolf Of Wall Street. They discuss the similarities and differences between real life and what was shown in the movie, as well as how learning from your mistakes can enable a successful comeback.   KEY TAKEAWAYS Everybody makes mistakes and everybody does great things. You are going to make mistakes in life and perhaps get in some trouble along the way. The fact that others may be making the same mistakes, or not playing by the rules still doesn’t make it right. Don’t look back on your mistakes and make excuses for them, the good stuff you will do with your life will outweigh any of the bad mistakes you may have made. You should never doubt yourself and your ability to be successful again, after losing everything. When you are good at what you do, perhaps you can sell at a high level, and you understand the business skills and mindset of someone great, you can always come back from adversity. You may not make your comeback in the same way as before, you may go on an accidental journey to your new-found success. Learn from your previous mistakes and turn them into life lessons, by taking something that you used abused, and flipping it in a different way. Take that power and redirect the energy in the exact opposite direction and turn it into amazing things. Delay your gratification, don’t try to make it tomorrow. Many of the early problems you may face in your career will be based on an inability to delay your desire for instant gratification. True disruption is really about going into a market and finding a much better way of doing things, and as a result of that putting most of the people that are doing the service out of business or forcing them to adapt to the better business model.   BEST MOMENTS “I do so much great stuff around the world, I help so many people.” “The evolution of the human spirit took about two and a half years” “Good things take time”   ABOUT THE GUEST Jordan Ross Belfort is an American author, motivational speaker, and former stockbroker. In 1999, he pleaded guilty to fraud and related crimes in connection with stock-market manipulation and running a boiler room as part of a penny-stock scam. He published the memoir The Wolf of Wall Street in 2007, which was adapted into a film with the same name and released in 2013.Jordan has given any  motivational speeches and runs sales seminars entitled "Jordan Belfort's Straight Line Sales Psychology" When he first began speaking, he focused largely on motivation and ethics, then moved his focus to sales skills and entrepreneurship.   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

17 Mai 202058min

Discover how to break the common cycle in peoples lives of ‘good, bad, over and repeat’ today. Rob discusses how to create realistic expectations from people in your personal and professional lives and learning how to take responsibility for bad outcomes even if you’re not to blame.    KEY TAKEAWAYS Many people live their lives in the same pattern of ‘Good, bad, over, repeat.’ They apply this to many if not all aspects of their lives, from relationships to their business or work lives. This stop and start mentality is like setting yourself up to fail. When a new opportunity arises in someone’s life some people may have a naive fantasy that the situation is better than it actually is, therefore setting themselves up to fail because they have set unrealistic expectations from someone or something. The way to break this pattern is to have realistic expectations. Do not expect things or relationships to be a miracle, expect it to take it to where you want it to go but have the foresight to expect challenges you may face along the way. Expect to grow and support yourself and not just your partners or staff members and meet your own needs as well as theirs. Take responsibility for yourself when it goes bad, it may not be your fault but if you own the responsibility of it going bad, rather than blaming someone else. With these new steps, you can change the pattern to ‘Average, good, better, great.’ A slower process but less likely to fail.    BEST MOMENTS “It is like going up a big ladder and down a big snake.” “The good is too good.” “What about you could you change? Be the change that you want to see.”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

14 Mai 202019min

Have you ever feared that one day everything you have worked for would fall apart? Discover today how even the most successful and wealthiest people in the world often feel exactly that and how to manage it. Learn the benefits of fear and how to put these feelings to good use.   KEY TAKEAWAYS It is normal to feel fear, even the most successful people in the world have the fear that everything will fail. The more successful you get the more critics you will have to input their thoughts and opinions on your journey. This may make you feel fear that you are letting people down and not doing enough. All these fears are real. Fear serves you. It allows you to practice more, prepare more, become more humble and to learn and to listen. You learn more from your potential failures than you do from your wins and successes. Humans are extremely resourceful, especially when they face extreme troubling circumstances. However, under usual circumstances you are not desperate enough to get yourself uncomfortable. It is only when you get really uncomfortable to do you really learn what you can accomplish. Entrepreneurs need to be careful not to hustle their way through feeling and experiencing life. Rather than distracting yourself, learn to breathe through the difficult emotions and think of how you can turn that into something positive and turn that into caring for your clients.   BEST MOMENTS “Fears are what support evolution.” “The fear will never go away, you just get better at being able to manage it.” “The warmest comfort is actually your biggest enemy.”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

12 Mai 202022min

Learn today what it means to have “Unreasonable Success” as we are joined by British author and businessman Richard Koch. Rob and Richard discuss the characteristics of the unreasonably successful, how you can specialise in certain areas of knowledge, the attitudes of the greats and how you too can engineer the experiences of others, train your unconscious mind and develop 80/20 strategies to ensure your own success in your own industry.   KEY TAKEAWAYS Unreasonable success is about an individual's success and an individual's ability to change the world. It doesn’t exactly seem right that the success these people have comes to them, in many ways they are not as competent as many others. Unreasonable success comes from a series of experiences that people have and how they react in certain circumstances. Each person that has unreasonable success is likely to have the same 9 characteristics. These are attitudes in responding to events and personal strategies which they stumble across. The individuals also use their intuition far more than reason. Specialise in an area and acquire very deep knowledge in a very narrow area. As well as training yourself to use your unconscious mind, The unconscious mind tries to help people, you have to do the right things to enable the conscious mind and believe that it will help you and come up with ideas. Only try to do things that you think will have some impact on how you think you want things to go or something that you really enjoy. If you can get to that stage you are probably going to be happier and a lot more effective. Think about the things you really want to do and are uniquely qualified in doing, and just go ahead and do them. You can engineer your own unreasonable success. Every single person in business that had unreasonable success either had a transforming experience in their own company or in another company beforehand.   BEST MOMENTS “The more you do just the things that are important to do, the more successful you may well be.” “You have to specialise in an area of knowledge, intuition isn’t random.” “Money is important, sometimes too important.”   ABOUT THE GUEST Richard Koch  is a former management consultant, entrepreneur, and writer of several books on how to apply the Pareto principle (80/20 rule) in all walks of life. Richard has also used his concepts to make a fortune from several private equity investments made personally. Richard’s investments have included Filofax, Plymouth Gin, the Great Little Trading Company and Betfair. Previously he had been a consultant at Boston Consulting Group and later a partner at Bain and Company, before leaving to start management consulting firm L.E.K. Consulting with Jim Lawrence and Iain Evans.   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

10 Mai 20201h 10min

Do you feel like you’re wasting your precious time during lockdown? Discover the new and exciting opportunities to come out of the pandemic, from simply spending more quality time with your loved ones, to writing that book you’ve always wanted to write. If you’re looking for motivation and direction and seeking how to start, grow and scale your business during lockdown, this is the episode for you.   KEY TAKEAWAYS During this lockdown, you have hopefully been able to connect a lot more with your close family whom you live with. You may be able to do things with them that you have not been able to do before because you did not have the time. You can create online masterminds. Connect with clients using popular sites such as Zoom, do your mentoring online. Online masterminds have more scaleability than face to face events and you can gain a global reach. As well as participating in more live speaking events using these sites from the comfort of your own home, rather than travelling to different locations. Social media metrics are much higher. Engagement, downloads and subscriptions are up, which is down to having more people online. You can use this opportunity to create or build your personal brand and take advantage of the higher engagement figures. More people need help, service and support allowing you to step up even more and be a leader. People are looking for opportunities to joint venture because more people are looking for exposure and revenue. You get to achieve all the things you’ve wanted to do but you didn’t have the time. Write that book, start that podcast or channel, become an influencer and build your brand. You are now able to do this as the opportunity has been presented to you.   BEST MOMENTS “In a recession, money doesn’t disappear, it just moves form.” “The world was saying ‘we don’t have time!” And now your priority has changed.” “The world's biggest problems are opportunities for entrepreneurs.”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

7 Mai 202018min