S2Ep87: How to Optimize your Digital Marketing and Increase ROI

In today’s episode, Allan welcomes Mat Rogers. Mat is the COO of Lizard SEM, a start-up digital marketing agency. Allan and Mat discuss why entrepreneurs should know their demographics and have consistency in their marketing campaigns to produce an ROI. In addition, Allan and Mat discuss the importance of figuring out who you’re going to be marketing with to help meet your marketing goals, and to create a partnership that lasts. For more information, visit Home - Lizard SEM For the...