S2Ep144: How To Sell Thru Storytelling

In episode #144, Allan speaks with sales expert John Livesay, aka "the Pitch Whisperer". Topics include: How John came to be known as “The Pitch Whisperer” (4:06) Why good stories are so compelling (6:18) Explaining a potential client’s problem through story (8:33) “What happens if this doesn’t work?” (11:40) What John learned about storytelling at Condé Nast (15:13) Why he left Condé Nast (17:28) The key to a good story (18:31) How different personalities respond to stories (23:22) How to ...