From Waste to Material: A Mind Shifting with Ken Alston Pt.2
Marketing4Waste14 Jan 2022

From Waste to Material: A Mind Shifting with Ken Alston Pt.2

Shortage of raw materials characterized 2020 and 2021.
Following the forecast of the most influential agencies in the world, probably 2022 will be characterized by several shortages especially for important materials like rare hearths, aluminium, copper, etc.

In front of this scenario there are two ways: increase the mining process risking the health of our planet or change the approach by starting considering waste as materials.

That’s an important mindset shift for waste management companies and for citizens.
As psych science teaches us that to have a mindset shift the time needed is between 21 days to over 90 days.
It takes a long time but not only that, in fact what is important for the mindset shifting is that the person is exposed every day to the same stimulus/message.

This is where the most important tool for making the change of mindset happen comes into play: marketing.

In fact, this is the only tool capable of making the message accessible to everyone in target.
If you want to understand the transition from waste to materials then don't miss this Linkedin Live in which, with Ken Alston maximum expert in the transition from waste to material, we will give you all the indications to transform your company from a waste management center to a materials management center.

PT.2

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(20)

M4W: The Value of Your Inventory with Tom Schoffelen

M4W: The Value of Your Inventory with Tom Schoffelen

The Value of Your Inventory.It could seem something crazy to talk about the value of an inventory because I know that the inventory's value is an asset for the company but, in a lot of cases, is also ...

14 Des 202329min

M4W: The Untold Truth About Digital Marketing

M4W: The Untold Truth About Digital Marketing

Digital marketing seems to be the solution to all the problems. Unfortunately, all the marketing agencies that are leveraging are missing an important aspect that should be considered before implement...

2 Nov 20238min

M4W: Different Marketing Rules For Different Waste Businesses

M4W: Different Marketing Rules For Different Waste Businesses

Different Marketing Rules for Different Marketing Businesses.I'm seeing a lot of small waste company owners investing thousands of dollars in lead generation processes even if they cannot manage them....

1 Nov 202315min

M4W Podcast _Why Your Marketing Is Not Delivering the Results You Want

M4W Podcast _Why Your Marketing Is Not Delivering the Results You Want

Why Marketing is Not Delivering The Results You Want?In this episode of the M4W podcast, I Sam Barrili, decided to share what emerged from some recent conversations I had with potential clients about ...

31 Okt 202313min

M4W: The ExitStrategy with Chas Woodhull

M4W: The ExitStrategy with Chas Woodhull

In this 1st Episode of the Second Season of Marketing4Waste, Sam Barrili meets Chas Woodhull, a Private Wealth Advisor at Gallagher Pool, to talk about the importance of planning the Exit Strategy and...

21 Sep 202337min

Marketing4Waste: The Right Social Media Voice

Marketing4Waste: The Right Social Media Voice

In this episode, Samuele Barrili talks with Nelson Kamanda, social media expert, about the importance of the right voice in social media. A lot of waste management companies approach social media with...

25 Jul 202233min

Marketing4Waste: How to Avoid the Multiple Bins Thanks To EcoHub

Marketing4Waste: How to Avoid the Multiple Bins Thanks To EcoHub

In this episode of Marketing4Waste Podcast I interviewed George Gitschel the founder of EcoHub: The End of Garbage, a system that it's able to increase waste segregation by avoiding multiple bins.The ...

30 Mai 20221h 20min

Marketing4Waste: Is it Possible to Save the Old Laptops Giving Them a New Life?

Marketing4Waste: Is it Possible to Save the Old Laptops Giving Them a New Life?

The answer is not so easy.For that reason nowadays with the price of the raw materials that is growing day after day, and which is causing the shortage of products in the stores, I decided to talk abo...

15 Apr 202220min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
lydartikler-fra-aftenposten
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
rss-skravla-gar
pengepodden-2
rss-pa-konto
finansredaksjonen
livet-pa-veien-med-jan-erik-larssen
aftenbladet-intervjuer
utbytte
tid-er-penger-en-podcast-med-peter-warren
morgenkaffen-med-finansavisen
lederpodden
liberal-halvtime
okonomiamatorene
pengesnakk
rss-politisk-preik