31: Diving Deep into Social Selling: 5 Real Prospecting Examples for 4 Different Buyer Personas on LinkedIn & Twitter - Social Selling: Ep2 - Monica McIlroy, BDR Leader at BizDevLabs - Part 2

31: Diving Deep into Social Selling: 5 Real Prospecting Examples for 4 Different Buyer Personas on LinkedIn & Twitter - Social Selling: Ep2 - Monica McIlroy, BDR Leader at BizDevLabs - Part 2

3 takeaways from this episode:

  • Asking who’s the right person to talk with
  • When do you pitch vs build relationships with social selling
  • Different types of messages you can use on LinkedIn

— For more prospecting and sales development tips, join 2,711 SDRs getting the newsletter here: ⁠⁠⁠⁠https://sdrgame.substack.com/⁠⁠⁠

Welcome to episode 31, and 2nd episode of our mini-season about social selling.


In this episode, we're sitting down with Monica McIlroy, a top-notch BDR leader at BizDevLabs, for the 2nd part. We're chatting about social selling and sharing real-life prospecting examples for four unique buyer personas.


We start with a friendly chat about pitching versus relationship-building dynamics. Monica shares her tips and tricks for crafting compelling LinkedIn messages, whether they're video, audio, or visual. She also shares her secret sauce for identifying the right person to connect with in an organization.


Next, we explore five real-world examples, each showcasing a different buyer persona. Monica shares her strategies for engaging with product marketers, technical product marketers, finance prospects, robotics engineers, and sales leaders.


We wrap up the episode with Monica's key takeaways.


(0:00) Intro

(1:40) Pitching vs relationship building

(4:39) Type of messages on LinkedIn: video, audio, visual

(5:48) Asking who’s the right person to talk with

(9:21) 1st example: Product marketers

(19:43) 2nd example: Technical product marketer

(22:21) 3rd example: Finance prospects

(27:30) 4th example: Robotics engineers

(33:49) 5th example: Sales leaders

(38:23) Takeaways from the episode


Follow Monica: ⁠ LinkedIn ⁠https://www.linkedin.com/in/mmmcilroy/⁠ — Follow me on LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/elriclegloire/⁠

Episoder(82)

OK4: Nail Q4: My Simple 5-Step Formula to End 2024 Strong

OK4: Nail Q4: My Simple 5-Step Formula to End 2024 Strong

Grab the “Q4 Calculator” spreadsheet here. --- Next up, check out this episode: How to use Perplexity AI for outbound --- Ask: ⁠⁠⁠Submit your questions here⁠⁠⁠ --- When you're ready ⁠⁠⁠📫 Subscribe to...

29 Sep 20248min

OK3: How to use Perplexity AI for outbound (with 11 prompts)

OK3: How to use Perplexity AI for outbound (with 11 prompts)

Grab the prompts we used in this episode here. --- Ask: ⁠⁠Submit your questions here⁠⁠ --- When you're ready ⁠⁠📫 Subscribe to the newsletter⁠⁠ ⁠⁠👨‍🍳 Want to work with me? Send me a DM⁠ --- Connect ...

18 Sep 202422min

OK2: Don’t Send A Cold email ’til You Listen to This Episode

OK2: Don’t Send A Cold email ’til You Listen to This Episode

Ask: ⁠Submit your questions here⁠ --- When you're ready ⁠📫 Subscribe to the newsletter⁠ ⁠👨‍🍳 Want to work with me? Send me a DM --- Connect with me ⁠📌 Connect on LinkedIn⁠ ⁠📹 Subscribe on YouTube...

11 Sep 20247min

OK1: How to craft relevant outbound messages that stand out (Cognism Cold Email Deconstruction)

OK1: How to craft relevant outbound messages that stand out (Cognism Cold Email Deconstruction)

Read the written version of the Cold Email Deconstruction here. --- Ask: Submit your questions here --- When you're ready 📫 Subscribe to the newsletter 👨‍🍳 Want to work with me? Send me a DM Conne...

4 Sep 202415min

74. How this top BDR averages 134.33% with finance leaders, and CFO - Celine Hoyle, BDR Team Lead at Mosaic

74. How this top BDR averages 134.33% with finance leaders, and CFO - Celine Hoyle, BDR Team Lead at Mosaic

In this episode, we'll discuss: How to plan your week How to execute daily How to follow up properly Celine Hoyle is a top BDR and BDR Team Lead at Mosaic. Celine's performance: Q1 '24: #1 BD...

30 Jun 202433min

73. How this Enterprise SDR sourced $5.86 million in pipeline with PR Leaders - Jacob Farmer, Strategic Accounts SDR at Muck Rack.

73. How this Enterprise SDR sourced $5.86 million in pipeline with PR Leaders - Jacob Farmer, Strategic Accounts SDR at Muck Rack.

In this episode, you'll discover the strategies of a successful Enterprise SDR: How to organize your day as an SDR How to use videos in your outreach How to adapt your outreach approach Jacob Fa...

22 Jun 202430min

72. How this Enterprise SDR achieved 190% in Q1 with tech leaders, DevOps, and engineers - Quitterie Lafont, Enterprise SDR at Datadog

72. How this Enterprise SDR achieved 190% in Q1 with tech leaders, DevOps, and engineers - Quitterie Lafont, Enterprise SDR at Datadog

In this episode, we'll discuss: How to plan your week How to execute daily How to follow up properly Quitterie Lafont is a top-performing Enterprise Sales Development Representative @ Datadog I...

15 Jun 202429min

71. How to Use AI for Prospecting with IT Leaders in Enterprise Accounts - Benyamin Holley, Enterprise SDR at Lightyear, and Founder at Lazy Sales

71. How to Use AI for Prospecting with IT Leaders in Enterprise Accounts - Benyamin Holley, Enterprise SDR at Lightyear, and Founder at Lazy Sales

In this episode, we'll discuss how to use AI to: Score and prioritize accounts. Research accounts. Prospect. Benyamin Holley is an Enterprise SDR at Lightyear, and Founder of Lazy Sales Benya...

6 Jun 202439min

Populært innen Business og økonomi

lydartikler-fra-aftenposten
stopp-verden
dine-penger-pengeradet
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
pengesnakk
pengepodden-2
tid-er-penger-en-podcast-med-peter-warren
utbytte
livet-pa-veien-med-jan-erik-larssen
rss-markedspuls-2
liberal-halvtime
finansredaksjonen
morgenkaffen-med-finansavisen
lederpodden
rss-politisk-preik
rss-pa-konto
okonomiamatorene
rss-investering-gjort-enkelt