31: Diving Deep into Social Selling: 5 Real Prospecting Examples for 4 Different Buyer Personas on LinkedIn & Twitter - Social Selling: Ep2 - Monica McIlroy, BDR Leader at BizDevLabs - Part 2

31: Diving Deep into Social Selling: 5 Real Prospecting Examples for 4 Different Buyer Personas on LinkedIn & Twitter - Social Selling: Ep2 - Monica McIlroy, BDR Leader at BizDevLabs - Part 2

3 takeaways from this episode:

  • Asking who’s the right person to talk with
  • When do you pitch vs build relationships with social selling
  • Different types of messages you can use on LinkedIn

— For more prospecting and sales development tips, join 2,711 SDRs getting the newsletter here: ⁠⁠⁠⁠https://sdrgame.substack.com/⁠⁠⁠

Welcome to episode 31, and 2nd episode of our mini-season about social selling.


In this episode, we're sitting down with Monica McIlroy, a top-notch BDR leader at BizDevLabs, for the 2nd part. We're chatting about social selling and sharing real-life prospecting examples for four unique buyer personas.


We start with a friendly chat about pitching versus relationship-building dynamics. Monica shares her tips and tricks for crafting compelling LinkedIn messages, whether they're video, audio, or visual. She also shares her secret sauce for identifying the right person to connect with in an organization.


Next, we explore five real-world examples, each showcasing a different buyer persona. Monica shares her strategies for engaging with product marketers, technical product marketers, finance prospects, robotics engineers, and sales leaders.


We wrap up the episode with Monica's key takeaways.


(0:00) Intro

(1:40) Pitching vs relationship building

(4:39) Type of messages on LinkedIn: video, audio, visual

(5:48) Asking who’s the right person to talk with

(9:21) 1st example: Product marketers

(19:43) 2nd example: Technical product marketer

(22:21) 3rd example: Finance prospects

(27:30) 4th example: Robotics engineers

(33:49) 5th example: Sales leaders

(38:23) Takeaways from the episode


Follow Monica: ⁠ LinkedIn ⁠https://www.linkedin.com/in/mmmcilroy/⁠ — Follow me on LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/elriclegloire/⁠

Episoder(82)

56. How to Make a Great Cold Call: Key Lessons & Tips from 100K Cold Calls - Sheriff Shahen, Account Executive (AE) role at Deel (Former Enterprise SDR)

56. How to Make a Great Cold Call: Key Lessons & Tips from 100K Cold Calls - Sheriff Shahen, Account Executive (AE) role at Deel (Former Enterprise SDR)

3 cold calling tips you'll learn in this episode for 2024: How to prep your cold calling sessions The Anatomy of a Great Cold Call How to measure your cold calling success ---- Join me in this e...

27 Jan 202433min

55. The Cold Calling Playbook for 2024: How to Book More Meetings on the Phone - Tips from an Elite Cold Caller Who Closed 15M+ - ☠️ Belal Batrawy, Founder of LearnToSell.io

55. The Cold Calling Playbook for 2024: How to Book More Meetings on the Phone - Tips from an Elite Cold Caller Who Closed 15M+ - ☠️ Belal Batrawy, Founder of LearnToSell.io

3 cold calling tips you'll learn in this episode for 2024: Understanding the purpose of outbound, and cold calling is crucial How to get prospects talking on cold calls with his 4-part framework f...

21 Jan 202434min

53. 4 (painful) lessons I've learned about sales career in 2023

53. 4 (painful) lessons I've learned about sales career in 2023

Today I try a new format: journaling where I share 4 lessons I've learned about sales career in 2023. Job market and Remote Hiring Skill Development Managing Up Problem Identification Send m...

16 Jan 202425min

54. The Account-Based Prospecting Guide: How to Book Meetings with Top Enterprise Accounts, and SDR AE Relationship - Austin Jouett, Enterprise Sales Development Representative at Intentify Demand

54. The Account-Based Prospecting Guide: How to Book Meetings with Top Enterprise Accounts, and SDR AE Relationship - Austin Jouett, Enterprise Sales Development Representative at Intentify Demand

Download his Sheet: Account Tracking and Opp Tracking 3 things you'll learn in this episode: How to Deep Dive into Each Target Account, Including Researching Competitors and Differentiators How to...

13 Jan 202442min

52. 2023 Recap of the "SDR Game" Podcast: 10 most popular episodes - Part 2

52. 2023 Recap of the "SDR Game" Podcast: 10 most popular episodes - Part 2

Happy New Year! 🥳 Welcome to the SDR Game Podcast, where it is my job to deconstruct top sales performers to tease out the processes, routines, and habits that you can apply to your career. This is p...

6 Jan 202450min

51. 2023 Recap of the "SDR Game" Podcast: 10 most popular episodes - Part 1

51. 2023 Recap of the "SDR Game" Podcast: 10 most popular episodes - Part 1

Welcome to another episode of the SDR Game Podcast, where it is my job to deconstruct top sales performers to tease out the processes, routines, and habits that you can apply to your own career. This ...

30 Des 202352min

50: How This BDR Became the Top-Performing BDR and Created $1.75M ARR in Outbound-Sourced Pipeline - David Sánchez, Hybrid BDR/AE at Aircall

50: How This BDR Became the Top-Performing BDR and Created $1.75M ARR in Outbound-Sourced Pipeline - David Sánchez, Hybrid BDR/AE at Aircall

3 things you'll learn in this episode: How to become a top performer. How to identify your Ideal Customer Profile using your CRM reports. How to quantify pain points during discovery calls Join...

16 Des 202348min

49: SDR's Guide to Outbound Success: Strategies and Tactics - Elric Legloire, SDR Manager at Agorapulse on the Teach Me Outbound podcast

49: SDR's Guide to Outbound Success: Strategies and Tactics - Elric Legloire, SDR Manager at Agorapulse on the Teach Me Outbound podcast

3 things you'll learn in this episode: How to Spot the key traits of successful SDRs. How to Build a Successful Outbound Strategy How to Define Your Ideal Customer and buyer personas In Today’s...

9 Des 202318min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
pengepodden-2
pengesnakk
livet-pa-veien-med-jan-erik-larssen
rss-politisk-preik
utbytte
morgenkaffen-med-finansavisen
tid-er-penger-en-podcast-med-peter-warren
finansredaksjonen
lederpodden
stormkast-med-valebrokk-stordalen
rss-markedspuls-2
liberal-halvtime
rss-sunn-okonomi
rss-pa-konto