56. How to Make a Great Cold Call: Key Lessons & Tips from 100K Cold Calls - Sheriff Shahen, Account Executive (AE) role at Deel (Former Enterprise SDR)

56. How to Make a Great Cold Call: Key Lessons & Tips from 100K Cold Calls - Sheriff Shahen, Account Executive (AE) role at Deel (Former Enterprise SDR)

3 cold calling tips you'll learn in this episode for 2024:

  • How to prep your cold calling sessions
  • The Anatomy of a Great Cold Call
  • How to measure your cold calling success

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Join me in this episode as we dive into Sheriff Shahen's lessons and insights on cold calling.


Sheriff has recently been promoted to an Account Executive (AE) role at Deel, previously serving as an Enterprise SDR.


Sheriff's achievements include:

  • Making 100,000 cold calls throughout his career
  • Generating $3.5 million in pipeline at Deel in 2023
  • Q4 highlights: Achieving 113% of the SQO target and closing $140,000 in ARR


Connect with Sheriff on LinkedIn:

⁠https://www.linkedin.com/in/sheriff-shahen-384930164/

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📬 For more prospecting and sales development tips, join 3,651 SDRs getting the SDR Game newsletter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sdrgame.substack.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


Connect with me on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/elriclegloire/⁠⁠⁠⁠⁠⁠⁠


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Chapters

(00:00) Enterprise SDR

(01:27) Early Days of Cold Calling

(05:41) Transition to Enterprise Sales

(09:01) Anatomy of a Successful Cold Call

(15:41) Researching and Targeting Enterprise Accounts

(19:01) Handling Common Objections

(20:29) Competitor Differentiation

(22:19) Measuring Call Call Success

(24:07) Managing Fear and Anxiety

(27:55) Common Mistakes in Cold Calling

Episoder(82)

48. How this SDR achieved 133% of her SDR target in Q3 with cold calling in the DACH Market - Katherina Tustea, Sales Development Representative at Dealfront

48. How this SDR achieved 133% of her SDR target in Q3 with cold calling in the DACH Market - Katherina Tustea, Sales Development Representative at Dealfront

3 things you'll learn in this episode: How Katherina structure her cold calls How she focuses her calls on understanding her prospects and being present How to go after a new buyer persona ...

1 Des 202338min

47. PLG Prospecting Playbook: Strategies from a Top-Performing SDR - Dorothy Huynh, SDR at Gretel.ai, and SDR Coach at SDR Nation

47. PLG Prospecting Playbook: Strategies from a Top-Performing SDR - Dorothy Huynh, SDR at Gretel.ai, and SDR Coach at SDR Nation

4 things you'll learn in this episode: The importance of data leverage, customer pain-point understanding, and meeting customers in their buyer journey. How to accomplish tiered prioritization of a...

26 Nov 202330min

46: Beyond the 530% quota: Q&A session with SDR Expert William Falkenborg, Sales Development Representative at HG Insights

46: Beyond the 530% quota: Q&A session with SDR Expert William Falkenborg, Sales Development Representative at HG Insights

3 things you'll learn in this episode: How Will manage his time to make 160 calls per day How he research his accounts and prospects You'll get more context about Will day to day, ICP, buyer per...

16 Nov 202338min

45: How this SDR achieved 530% quota, and booked 81 meetings in September 2023 just with cold calls (Prospecting strategy) - William Falkenborg, Sales Development Representative at HG Insights

45: How this SDR achieved 530% quota, and booked 81 meetings in September 2023 just with cold calls (Prospecting strategy) - William Falkenborg, Sales Development Representative at HG Insights

3 things you'll learn in this episode: How Will structures his cold calls How to have fun when cold calling How to handle objection with analogies William Falkenborg is a top SDR (Sales Develop...

15 Okt 202337min

44: Behind the Scenes: Revenue Enablement Leader and 4 Real Cold Outreach Breakdowns - Stephanie White, Senior Director, Revenue Enablement⁠ at Loopio

44: Behind the Scenes: Revenue Enablement Leader and 4 Real Cold Outreach Breakdowns - Stephanie White, Senior Director, Revenue Enablement⁠ at Loopio

In today's episode, you'll learn about a revenue enablement leader: Day-to-day activities Challenges faced Metrics used How to prospect a revenue enablement leader Meet Stephanie White, Sr...

5 Okt 202335min

43: SDR to AE: The Transition Blueprint of a Top Sales Rep - Alex Nelson, Enterprise Account Executive at Gainfront

43: SDR to AE: The Transition Blueprint of a Top Sales Rep - Alex Nelson, Enterprise Account Executive at Gainfront

3 things you'll learn in this episode: What you can do in your SDR role to prepare for the transition The transition After the promotion Alex Nelson is an Enterprise Account Executive at Gainfron...

26 Sep 202345min

42: The 3 Key Pillars: How Tito Bohrt Built 70+ SDR Teams and Sourced Over $100M in Revenue - Tito Bohrt, CEO of Altisales

42: The 3 Key Pillars: How Tito Bohrt Built 70+ SDR Teams and Sourced Over $100M in Revenue - Tito Bohrt, CEO of Altisales

3 things you'll learn in this episode, the 3 pillars of successful sales development: Targeting Outreach Health Messaging Tito Bohrt is the CEO of Altisales Tito's results: Has built 70+ SDR ...

13 Sep 202345min

41: How this SDR Hits 150% Quota with Security Buyer Personas (Prospecting Strategy) - Stone Gomez, Sales Development Representative (BDR) at Drata

41: How this SDR Hits 150% Quota with Security Buyer Personas (Prospecting Strategy) - Stone Gomez, Sales Development Representative (BDR) at Drata

3 things you'll learn in this episode: The different prospecting sequences used by Stone How he creates prospecting messaging How to prospect security personas Stone Gomez is Drata's top-perform...

6 Sep 202334min

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