70. How this top SDR converts 27.8% of cold calls into meetings in the SaaS industry - Teddy Frank, Senior SDR @ Atrium

70. How this top SDR converts 27.8% of cold calls into meetings in the SaaS industry - Teddy Frank, Senior SDR @ Atrium

In this episode, we'll discuss:

  • The different outbound sequences Teddy uses
  • His cold-calling framework
  • How to use your analytics and reports to improve your results


Teddy Frank is a top-performing SDR @ Atrium


Teddy set a record for the most outbound meetings booked in a quarter (Q1 - 77 meetings). In Q1, he booked 50 meetings via cold calling, with a conversation-to-meeting booked rate of 27.7%.


Connect with Teddy on LinkedIn

https://www.linkedin.com/in/teddy-frank-690b501b7


Here’s a bit more info about Teddy's accounts and buyer personas:

  • Personas -> 2nd Level+ Sales and RevOps Leaders (occasionally SalesDev)
  • Industries -> Software Development, IT Services / Consulting, Computer / Network Security
  • Org Size -> 51+ folks in sales org (ranges from 300 - 10k employees)

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📬 For more prospecting and sales development tips, join 3,911 SDRs getting the SDR Game newsletter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sdrgame.substack.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


Connect with me on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/elriclegloire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

----

Chapters

In this episode, we'll discuss:

- The different outbound sequences Teddy uses

- His cold-calling framework

- How to use your analytics and reports to improve your results


Teddy Frank is a top-performing SDR @ Atrium


Teddy set a record for the most outbound meetings booked in a quarter (Q1 - 77 meetings). In Q1, he booked 50 meetings via cold calling, with a conversation-to-meeting booked rate of 27.7%.


Connect with Teddy on LinkedIn

⁠https://www.linkedin.com/in/teddy-frank-690b501b7⁠


Here’s a bit more info about Teddy's accounts and buyer personas:

- Personas: 2nd Level+ Sales and RevOps Leaders (occasionally SalesDev)

- Industries: Software Development, IT Services / Consulting, Computer / Network Security

- Org Size: 51+ folks in sales org (ranges from 300 - 10k employees)


----

📬 For more prospecting and sales development tips, join 3,911 SDRs getting the SDR Game newsletter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sdrgame.substack.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


Connect with me on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/elriclegloire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

----

Chapters

(00:00) Top SDR

(03:54) Defining Top Tier Accounts

(07:18) Handling Objections and Referrals

(10:13) Call Calling Strategies for Booking Meetings

(11:10) Philosophy for Booking Meetings with Directors and VPs

(12:05) Structuring the Cold Call Pitch

(14:24) Using Relevant Statements and Assumptions

(15:22) Pain and Solution Statements in the Pitch

(18:47) Going for the Close in the Pitch

(20:15) Handling Objections and Sending More Information

(21:39) Asking for a Specific Follow-Up Time

(22:38) Handling Objections to Booking a Meeting

(25:05) Researching Prospects and Private Equity Companies

(26:30) Understanding the Challenges of Rev Ops Leaders

(28:59) Using Research to Improve the Pitch

(30:54) Using Analytics to Improve Conversion Rates

(32:50) Calling After 5 PM for Better Results

(40:59) Advice for New SDRs

Episoder(82)

#9: Layoff: how to get 125 interviews within 7 days, how to land your next SDR job ASAP, tips, resources, and tips to ignore- Landon Meyer, Founding SDR at Anomalo

#9: Layoff: how to get 125 interviews within 7 days, how to land your next SDR job ASAP, tips, resources, and tips to ignore- Landon Meyer, Founding SDR at Anomalo

For more prospecting and sales development tips, join 1'795 SDRs getting the newsletter here: https://sdrgame.substack.com/ ---- In this episode, I talk with Landon Meyer, Founding SDR at Anomalo. We talk about how to land your next SDR job ASAP: His 3 tips: Build your personal brand & Post on LinkedIn Do your due diligence Be proactive with your reference check His 2 resources: www.peersignal.org to find companies who are hiring & in growth mode. https://layoffs.fyi/ to check if the company What you should ignore: large companies are not safe anymore. Follow Landon: https://www.linkedin.com/in/pipelinecuresall/ — Follow me on LinkedIn: https://www.linkedin.com/in/elriclegloire/

2 Des 202214min

#8: 2022 State of SDR Talent Market: hiring trends, changes from the candidates & companies perspectives - Kyle Smith, Managing partner at The Bridge Group

#8: 2022 State of SDR Talent Market: hiring trends, changes from the candidates & companies perspectives - Kyle Smith, Managing partner at The Bridge Group

For more prospecting and sales development tips, join 1'782 SDRs getting the newsletter here: https://sdrgame.substack.com/ ---- In this episode, I talk with Kyle Smith, Managing partner at The Bridge Group. We talk about the 2022 hiring trends for the SDR industry. What changes from the perspectives of candidates and companies. How candidates can adapt to the new market. Kyle shares his perspective from TBG customers on what works for them. He talks about tips for candidates, and also tips for hiring managers. Follow Kyle: https://www.linkedin.com/in/kylesmithtbg/ Resources from the episode: The 2021 SDR Metrics Report: https://blog.bridgegroupinc.com/2021-sdr-metrics-report — Follow me on LinkedIn: https://www.linkedin.com/in/elriclegloire/

30 Nov 202242min

#7: How to get an SDR job within 2 weeks (without sales experience) a 5 step process, how to use video, and what to include in your resume - Anand Gopinathan, Business Development Manager at Solid

#7: How to get an SDR job within 2 weeks (without sales experience) a 5 step process, how to use video, and what to include in your resume - Anand Gopinathan, Business Development Manager at Solid

Get Anand's guide: SideDoor into SaaS Sales here ⁠https://gumroad.com/a/500976339/xlwwbj ⁠ Notes for this episode, I recorded it with Anand 3 weeks before what I shared on LinkedIn last week. So good timing on the topic. I think this episode will be valuable in this current market. -- For more prospecting and sales development tips, join 1'710 SDRs getting the newsletter here: https://sdrgame.substack.com/ In this episode, I talk with Anand Gopinathan, Business Development Manager at Solid. We talk about his process to get an SDR job within 2 weeks. Step 1: find the company. Step 2: find the right person. Step 3: Record a video. Step 4: send a Venn Diagram. Step 5: bump email. What to include on your resume. How to handle objections during the interviews, etc. Connect with Anand on LinkedIn: https://www.linkedin.com/in/ag1422/ Follow me on LinkedIn: https://www.linkedin.com/in/elriclegloire/

24 Nov 202244min

#6: Email deliverability 101, the steps to ensure your emails hit your prospect’s inbox, how to improve your open rate - Jed Mahrle, Head of Outbound Sales at Mailshake

#6: Email deliverability 101, the steps to ensure your emails hit your prospect’s inbox, how to improve your open rate - Jed Mahrle, Head of Outbound Sales at Mailshake

In this episode, I talk with Jed Mahrle, Head of Outbound Sales at Mailshake. We talk about email deliverability 101, the Steps to Ensure Your Emails Hit the Prospect’s Inbox, how and why you need to use content to help your deliverability, how he improves his team open rate, and how you can switch your outbound approach from the “me driven” to “them driven”. Resources from the episode: The Ultimate List of 394 Email Spam Trigger Words to Avoid in 2021 Follow Jed: His LinkedIn: https://www.linkedin.com/in/outboundsales/ His newsletter: https://jed.substack.com/ ---- For more prospecting and sales development tips, join 1'657 SDRs getting the newsletter here: https://sdrgame.substack.com/

16 Nov 202240min

#5: The mindsets of a high performing SDR, having a growth mindset, and how acting helped her perform in her sales roles - Helena Klaus, Co-Founder, SDRs of Germany

#5: The mindsets of a high performing SDR, having a growth mindset, and how acting helped her perform in her sales roles - Helena Klaus, Co-Founder, SDRs of Germany

In this episode, I talk with Helena Klaus, Co-Founder, SDRs of Germany. Helena is Mattia's Co-founder (Episode #3). If you want to listen to the conversation with Mattia here’s the link. We talk about the mindsets of a high-performing SDR, what is a growth mindset, how acting helped her perform in her sales roles, mindset starts with your inside, and 2 tips for new SDRs. SDRs of Germany: https://www.sdrsofgermany.com/ --- For more prospecting and sales development tips, join 1'639 SDRs getting the newsletter here: https://sdrgame.substack.com/

9 Nov 202243min

#4: From SDR to AE: 3 tips, cold calls openers, SDR mindset, add your personality to your outreach and take 100% responsibility for your tech sales career - Jan Mundorf, Account Executive at Pleo

#4: From SDR to AE: 3 tips, cold calls openers, SDR mindset, add your personality to your outreach and take 100% responsibility for your tech sales career - Jan Mundorf, Account Executive at Pleo

In this episode, I talk with Jan Mundorf Account Executive at Pleo, and Chili Piper advisor. Jan recently moved to an AE role after being an SDR and SDR team lead. We talk about his 3 tips to be promoted as an AE, his cold call opener, adding your personality to your outreach, learning about a new buying persona: CFOs, SDR mindset, and taking 100% responsibility for your tech sales career. For more prospecting and sales development tips, join 1'639 SDRs getting the newsletter here: https://sdrgame.substack.com/

2 Nov 202238min

#3: How to be your authentic self as an SDR, prospecting memes, study your customers and have fun - Mattia Schaper, Founder, SDRs of Germany

#3: How to be your authentic self as an SDR, prospecting memes, study your customers and have fun - Mattia Schaper, Founder, SDRs of Germany

For more prospecting and sales development tips, join 1578 SDRs getting the newsletter here: https://sdrgame.substack.com/ In this episode, I talk with Mattia Schaper about how to be your authentic self as an SDR, how she uses memes in her outreach, how she put herself in her prospects shoes, how she studies her prospects, and how to have fun in the SDR role. .

26 Okt 202246min

#2: Building your personal brand as an SDR, burnout, time management, and starting your personal brand from scratch, and his 3 favorite books - Tom Alaimo, Growth AE at Gong

#2: Building your personal brand as an SDR, burnout, time management, and starting your personal brand from scratch, and his 3 favorite books - Tom Alaimo, Growth AE at Gong

For more prospecting and sales development tips, join 1578 SDRs getting the newsletter here: https://sdrgame.substack.com/ In this episode, I talk with Tom Alaimo, Growth AE at Gong, and host of the Millenial Sales podcast. We talk about the story behind the Millennial sales podcast, building your personal brand as a rep, burnout, time management, starting your personal brand from scratch, his first in-person meeting, his 3 favorite books, and 2 tips for new SDRs.

26 Okt 202245min

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