Lee Feinswog and Ed Chan: 'And that's how we became publishing magnates'
SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter9 Okt 2019

Lee Feinswog and Ed Chan: 'And that's how we became publishing magnates'

It took a matter of weeks for Lee Feinswog to rebound from being laid off. Not a month had gone by from the moment he received a call from the higher-ups at Turner, for whom he freelanced to write college volleyball stories on NCAA.com, when he began scrolling through his phone, idea and contact in hand.

His passion for writing about the sport came as a surprise, even to him. Here was a guy who had covered LSU basketball in the Shaq days, who had written about the highest levels of the NBA, MLB, who ran in circles with some of the best writers in the country – and he was smitten by college volleyball. It’s possible that it was the novelty of it, at the time. He had watched his first men’s match only a year before, a semifinal of the NCAA Championship where, as fate would have it, he sat next to Hugh McCutcheon, then the head coach of the women’s national team and one of the most brilliant minds in the game.

“I learned more that day than you could possibly imagine,” Feinswog said on SANDCAST: Beach volleyball with Tri Bourne and Travis Mewhirter. A few days later, he found himself in Anaheim, watching the women’s team practice at the invitation of McCutcheon.

But Turner, which owned NCAA.com, was bleeding money, and the first to go were the freelancers, including Feinswog. McCutcheon, though, wasn’t the only contact Feinswog had made at that semifinal. He had also exchanged contact information with the editor at Volleyball Magazine, Aubrey Everett.

“All of a sudden, I was like, ‘Wait, I sat next to the editor of Volleyball Magazine,’” Feinswog recalled. “I sent her a note and said ‘I’m a free agent, can you use me?’

“You guys have never seen Butch Cassidy and the Sundance Kid but it’s kinda like where he goes, ‘Well, considering I’m desperate and you’re exactly what I need…’ so I picked up with the magazine and wrote for them for four, five six years as a freelance writer.”

Despite holding what was basically a monopoly over volleyball coverage, the magazine wasn’t immune to the downsizing of the journalism industry as a whole. The print edition was shrinking, circulation was down, the website was limited.

Simply put: It wasn’t going to last long.

Feinswog knew this, as did Ed Chan, who had subscribed to the magazine for more than 40 years and had been one of its most reliable freelance photographers. They agreed that, when the magazine hit a certain threshold of pain, it would be willing to sell.

They’d be the ones to buy it.

“It got to that point,” Chan said. “So I asked if they were interested in selling, and they said yes.”

It was the simplest of business negotiations, almost to comical levels. Feinswog was driving down I-10 in Houston. Chan called and said “We can buy volleyball magazine, you want to buy it?”

“Ok, sure.”

“That was it,” Feinswog said, laughing. “That was our business negotiation. And that’s how we became publishing magnates.”

He says this jokingly, but on a relative scale, Volleyball Magazine – since renamed VolleyballMag.com in Feinswog’s and Chan’s ownership of the publication – is without a doubt the most reliable and regular source of news coverage on all things volleyball, be it beach, indoors or otherwise.

Their goal was to become the daily digital news source of volleyball, which is exactly what has happened. They cover college women. They cover college men. They cover the pros, to the point that Feinswog watched every single match during the 2016 Rio Olympics.

Not just every American match.

Every match.

“And then I was like, ‘Wait, now college is about to start?’” he said.

They have covered the AVP and the NVL and the World Series of Beach Volleyball and p1440 and CBVA and every other iteration of professional volleyball there has been on the beach. They have covered the college game.

And while competitor sites such as Volleymob and FloVolley have either shrunk or folded, VolleyballMag has grown and expanded at an impressive, if not staggering, clip. The number of stories that are read through organic Google searches has exploded by 800 percent in the four years they’ve owned it. They’ve hired freelancers to cover whatever the two of them cannot, expanding to juniors and even to Brazil. It was Feinswog who named the very podcast on which he told this story.

Yes, SANDCAST: Beach volleyball with Tri Bourne and Travis Mewhirter was as much Feinswog’s creation as it was Bourne’s and Mewhirter’s.

Now a new chapter of VolleyballMag.com begins, as the magazine – “magazine” used loosely here, since there is no longer a print edition – has been acquired by p1440, equipping them with the resources they’ve long needed but haven’t possessed.

“It’s amazing really,” Chan said. “It’s kind of like making the transformation from being a garage band to getting a recording contract. We had all these ideas. We wanted to expand to juniors. We wanted to expand to Brazil. Normally we would be ‘OK, how are we going to pay for this? Who are we going to get to buy into this? How are we going to promote it?’ With p1440, if they see it as a viable idea, they greenlight it and we go with it.”

“There is a vision,” Feinswog added. “There is an expectation of greatness on a tremendous scale. All I can tell you is you’re going to see more amazing things not just on VolleyballMag.com but from p1440.”

Episoder(500)

Melissa Humana-Paredes, Gabby Bourne, And The Weight of An Olympic Silver Medal

Melissa Humana-Paredes, Gabby Bourne, And The Weight of An Olympic Silver Medal

This episode of SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter, features Melissa Humana-Paredes, who won an Olympic silver medal – Canada’s first on the women’s side – with Brandie Wilkerson in Paris this summer. It has been quite the whirlwind of a fall and winter for Humana-Paredes, who went straight into the inaugural AVP League for the Palm Beach Passion and then competed in the Beach Pro Tour Finals. Having had time to reflect, Humana-Paredes, Bourne and Pod Mama Gabby Bourne chat about: The pursuit of a gold medal at an Olympic Games, and the ever-existential question: Was it all worth it? How different – if at all – Mel’s life would be if she and Wilkerson won gold as opposed to silver The highs and lows of having a life revolving around competition How finding happiness should not be contingent on external achievements. And much, much more. Gabby absolutely shines in her debut as a guest-host (and soon to be mother of two! Such a good episode! SHOOTS! *** Unlock your peak athleticism with Root and Fruit Nutrition and the Genomic Edge. Stop leaving yourself vulnerable to data breaches and brokers. Go to my sponsor https://aura.com/sandcast to get a 14-day free trial and see if any of your data has been exposed  WE'VE GOT NEW MERCH! Check it out here!! Get 20 PERCENT off all Wilson products with our code, SANDCAST63. https://www.wilson.com/en-us/volleyball Want to get better at beach volleyball? Use our discount code, SANDCAST, and get 10 percent off all Better at Beach products!  We are FIRED UP to announce that we've signed on for another year with Athletic Greens! Get a FREE year's supply of Vitamin D by purchasing with that link.  If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/

22 Jan 1h 21min

Marlie Monserez: Building The PVF And Atlanta Vibe From The Ground Up

Marlie Monserez: Building The PVF And Atlanta Vibe From The Ground Up

This episode of SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter, features Marlie Monserez, who is currently in her second year with the upstart indoor volleyball league, the PVF (Professional Volleyball Federation). Monserez was a standout at the University of Florida before transferring to UCLA to play beach volleyball under Stein Metzger. On this episode, we: Explore her unique journey through volleyball, including her transition from indoor to beach volleyball, her decision to join the PVF and Athletes Unlimited, and her experiences at UCLA. How Marlie Monserez navigated the transfer portal, and the wild wild west dynamic of that landscape Why returning to beach volleyball was the best thing she could have done for her indoor career Her first year with the Atlanta Vibe and the PVF, which was successful both as an individual and a team And much, much more. SHOOTS! *** Unlock your peak athleticism with Root and Fruit Nutrition and the Genomic Edge. Stop leaving yourself vulnerable to data breaches and brokers. Go to my sponsor https://aura.com/sandcast to get a 14-day free trial and see if any of your data has been exposed  WE'VE GOT NEW MERCH! Check it out here!! Get 20 PERCENT off all Wilson products with our code, SANDCAST63. https://www.wilson.com/en-us/volleyball Want to get better at beach volleyball? Use our discount code, SANDCAST, and get 10 percent off all Better at Beach products!  We are FIRED UP to announce that we've signed on for another year with Athletic Greens! Get a FREE year's supply of Vitamin D by purchasing with that link.  If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/

17 Jan 59min

SANDCAST Greatest Hits: Zana Muno: Beach volleyball’s hustling, diving, gritty ’chic farmer’

SANDCAST Greatest Hits: Zana Muno: Beach volleyball’s hustling, diving, gritty ’chic farmer’

Welcome to SANDCAST Greatest Hits! Given that our podcast, hosted by Tri Bourne and Travis Mewhirter, is on its eighth year, and we have accumulated more viewers and listeners every year – 52% of our listeners discovered us in 2024 alone – we wanted to rewind and replay the best of the best from our podcast history. So, throughout 2025, once a month we will be replaying one of our most-listened-to episodes, beginning with our most popular of all-time: Zana Muno. This episode was recorded in January of 2022, and so much has happened since including, of course, Zana Muno retiring from beach volleyball. It makes episodes like this that much more intriguing to listen to, to see where the players were at then vs. where they are now. If you’re a longtime listener, enjoy the replay, and if you’re new, well, enjoy the most popular episode we’ve ever done! SHOOTS! PHOTO: Mark Rigney *** WE'VE GOT NEW MERCH! Check it out here!! Get 20 PERCENT off all Wilson products with our code, SANDCAST63. https://www.wilson.com/en-us/volleyball Want to get better at beach volleyball? Use our discount code, SANDCAST, and get 10 percent off all Better at Beach products!  We are FIRED UP to announce that we've signed on for another year with Athletic Greens! Get a FREE year's supply of Vitamin D by purchasing with that link.  If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/

10 Jan 1h 10min

Alexis Durish: Taking FSU Beach Volleyball to "A Whole 'Nother Level"

Alexis Durish: Taking FSU Beach Volleyball to "A Whole 'Nother Level"

This episode of SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter is the debut of our FSU Beach Volleyball studios! Fittingly enough, it features one of Florida State's best players in Alexis Durish, a junior who is coming off a NORCECA gold medal and set to continue building on a record of 60-11 in two years in Tallahassee. In this episode, we chat about: The explosion of juniors beach volleyball, even since Durish, just 20, was a junior Why this fall was so different at Florida State, in a good way, even if it did mean “sucking” The learning curve of NCAA beach volleyball players Why California is no longer mandatory for beach volleyball players to pursue a career in the sport And much, much more. SHOOTS! *** WE'VE GOT NEW MERCH! Check it out here!! Get 20 PERCENT off all Wilson products with our code, SANDCAST63. https://www.wilson.com/en-us/volleyball Want to get better at beach volleyball? Use our discount code, SANDCAST, and get 10 percent off all Better at Beach products!  We are FIRED UP to announce that we've signed on for another year with Athletic Greens! Get a FREE year's supply of Vitamin D by purchasing with that link.  If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/

8 Jan 1h 1min

The 2024 Beach Pro Tour Player Awards

The 2024 Beach Pro Tour Player Awards

This episode of SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter, is the annual Beach Pro Tour Awards Show. As with the 2023 Awards, all of these are 100 percent player voted, with a month-long nomination process, and then a two-week final voting process. Some of the winners might surprise you, some will not. This episode delivers awards in the following categories: Team of the Year Most Valuable Beach Volleyball Player of the Year Best Offensive Player Best Defensive Player Best Server Best Blocker Most Improved Rookie of the Year Sportsman and Sportswoman of the Year Man of the Year Event of the Year SHOOTS! *** Use code SANDCAST for 10% off The Genomic Edge Program now through December 31st! https://root-and-fruit-nutrition.mykajabi.com/the-genomic-edge-program WE'VE GOT NEW MERCH! Check it out here!! Love the insights from this episode? Make sure you never miss a beat with Chatpods! Whether you're commuting, working out, or just on the go, Chatpods lets you capture and summarize key takeaways effortlessly. Save time, stay organized, and keep your thoughts at your fingertips. Download Chatpods directly from App Store or Google Play and use it to listen to this podcast today! https://www.chatpods.com/?fr=TravisMewhirter   Get 20 PERCENT off all Wilson products with our code, SANDCAST63. https://www.wilson.com/en-us/volleyball Introducing Balltime, the AI platform making breaking down film and statistics EASY (FINALLY!). Use our link for a discount and give it a try! Want to get better at beach volleyball? Use our discount code, SANDCAST, and get 10 percent off all Better at Beach products!  We are FIRED UP to announce that we've signed on for another year with Athletic Greens! Get a FREE year's supply of Vitamin D by purchasing with that link.  If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/

1 Jan 44min

Tri Bourne, Evan Cory, and The Biggest New Partnership in Beach Volleyball

Tri Bourne, Evan Cory, and The Biggest New Partnership in Beach Volleyball

This episode of SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter (and Savvy Simo in this case) features the host himself, Bourne, with his NEW PARTNER: Evan Cory. That’s right: Tri Bourne and Evan Cory are partnering up for the 2025 beach volleyball season. They talk about that, of course, as well as: Cory’s recent season with Alison, and all that he learned Why the AVP League is a significant focus for American beach volleyball players this season World Championships in Australia, and that being the Big Goal for Tri Bourne and Evan Cory Winning bringing a sense of relief and validation to all that hard work The importance of celebrating milestones, like Cory’s win in Haikou And so, so much more. GOLD MINE OF AN EPISODE!! *** Use code SANDCAST for 10% off The Genomic Edge Program now through December 31st! https://root-and-fruit-nutrition.mykajabi.com/the-genomic-edge-program WE'VE GOT NEW MERCH! Check it out here!! Love the insights from this episode? Make sure you never miss a beat with Chatpods! Whether you're commuting, working out, or just on the go, Chatpods lets you capture and summarize key takeaways effortlessly. Save time, stay organized, and keep your thoughts at your fingertips. Download Chatpods directly from App Store or Google Play and use it to listen to this podcast today! https://www.chatpods.com/?fr=TravisMewhirter   Get 20 PERCENT off all Wilson products with our code, SANDCAST63. https://www.wilson.com/en-us/volleyball Introducing Balltime, the AI platform making breaking down film and statistics EASY (FINALLY!). Use our link for a discount and give it a try! Want to get better at beach volleyball? Use our discount code, SANDCAST, and get 10 percent off all Better at Beach products!  We are FIRED UP to announce that we've signed on for another year with Athletic Greens! Get a FREE year's supply of Vitamin D by purchasing with that link.  If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/

24 Des 20241h 11min

The Bello Brothers: Becoming The Fastest-Rising Team in Beach Volleyball

The Bello Brothers: Becoming The Fastest-Rising Team in Beach Volleyball

This episode of SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter, features co-host Kyle Friend and our good friends, Javier Bello and Joaquin Bello, better known, of course, as the Bello Brothers. And they are one of the fastest-rising teams on the Volleyball World Beach Pro Tour, beginning in Challenge qualifiers, ending at the Doha Beach Pro Tour Finals, stunning Anders Mol and Christian Sorum, winning a gold medal at the Rio Elite16 – it’s A LOT. We chatted about all of that, as well as: Why Joaquin doesn’t think this year’s success has been sudden at all How in the world the Bello Brothers have gotten so good training in England Why qualifying at the Rio Elite16 was actually a better feeling than beating Anders Mol and Christian Sorum…or winning gold in the whole event Why, hilariously, Joquin was more scared of Travis Mewhirter at the net than Anders Mol And much, much more. SHOOTS! *** Use code SANDCAST for 10% off The Genomic Edge Program now through December 31st! https://root-and-fruit-nutrition.mykajabi.com/the-genomic-edge-program WE'VE GOT NEW MERCH! Check it out here!! Love the insights from this episode? Make sure you never miss a beat with Chatpods! Whether you're commuting, working out, or just on the go, Chatpods lets you capture and summarize key takeaways effortlessly. Save time, stay organized, and keep your thoughts at your fingertips. Download Chatpods directly from App Store or Google Play and use it to listen to this podcast today! https://www.chatpods.com/?fr=TravisMewhirter   Get 20 PERCENT off all Wilson products with our code, SANDCAST63. https://www.wilson.com/en-us/volleyball Introducing Balltime, the AI platform making breaking down film and statistics EASY (FINALLY!). Use our link for a discount and give it a try! Want to get better at beach volleyball? Use our discount code, SANDCAST, and get 10 percent off all Better at Beach products!  We are FIRED UP to announce that we've signed on for another year with Athletic Greens! Get a FREE year's supply of Vitamin D by purchasing with that link.  If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/

18 Des 20241h 18min

The McKibbin Brothers, And The Balancing Act of Entertainment And Competition

The McKibbin Brothers, And The Balancing Act of Entertainment And Competition

This episode of SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter, features the McKibbin Bros – with a twist. Maddison McKibbin and the youngest Beard(less) Bro, Jameson McKibbin, makes his podcast debut. Together, the three McKibbin brothers have changed the game in terms of how beach volleyball is covered, creating content that had never been done in the sport, establishing a presence on the AVP Tour. In this episode, the boys chat about: The dynamics of the inaugural AVP League, focusing on the experiences of the McKibbin brothers and their journey in the sport. It delves into team dynamics, the evolution of player interactions, and the impact of fan engagement on the sport's growth. The discussion also highlights the challenges and insights gained from being part of the AVP League, including the introduction of new concepts like walk-ins and the importance of team chemistry. The evolving dynamics of volleyball, focusing on how players showcase their personalities, the balance between entertainment and competition, and the importance of fun in the sport. The first year of the AVP League, the significance of partnerships, and insights into female players' contributions to the game. The need for authenticity and creativity in sports, as well as the impact of fan engagement on player performance. SHOOTS! *** Use code SANDCAST for 10% off The Genomic Edge Program now through December 31st! https://root-and-fruit-nutrition.mykajabi.com/the-genomic-edge-program     WE'VE GOT NEW MERCH! Check it out here!! Love the insights from this episode? Make sure you never miss a beat with Chatpods! Whether you're commuting, working out, or just on the go, Chatpods lets you capture and summarize key takeaways effortlessly. Save time, stay organized, and keep your thoughts at your fingertips. Download Chatpods directly from App Store or Google Play and use it to listen to this podcast today! https://www.chatpods.com/?fr=TravisMewhirter   Get 20 PERCENT off all Wilson products with our code, SANDCAST63. https://www.wilson.com/en-us/volleyball Introducing Balltime, the AI platform making breaking down film and statistics EASY (FINALLY!). Use our link for a discount and give it a try! Want to get better at beach volleyball? Use our discount code, SANDCAST, and get 10 percent off all Better at Beach products!  We are FIRED UP to announce that we've signed on for another year with Athletic Greens! Get a FREE year's supply of Vitamin D by purchasing with that link.  If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/

11 Des 20241h 36min

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