Riley and Madison McKibbin: Filling the storytelling void in beach volleyball

Riley and Madison McKibbin: Filling the storytelling void in beach volleyball

Madison and Riley McKibbin can still remember -- with much amusement, as memories go – one of their first disasters as producers of beach volleyball videos on their eponymous YouTube channel. Not that it seemed like a disaster at the time – they rarely do. Riley probably thought it was a stroke of genius when the wind had muffled up the sound of one of those early videos, and rather than redo it, he simply recorded a voiceover, trying to match his cadence on screen.

“You can really tell,” Madison said on SANDCAST: Beach volleyball with Tri Bourne and Travis Mewhirter. “It’s like an old, bad movie, like they’re speaking English words and it’s Japanese.”

“There were some bad decisions that were made for sure,” Riley added, laughing.

That’s the beautiful thing about being first in an industry with a large fanbase and what was at the time, and still sort of it, an almost entirely untouched gold mine of digital media: Even when bad decisions were made, they didn’t seem bad at the time. They seemed innovative, because the crux of their content was innovative, something that had never really been done before.

When the McKibbins were initially tinkering with the notion of retiring from indoor volleyball, which they played professionally overseas – Madison finished in Greece, Riley in Italy – and switching to beach, they did what anybody in this current generation would do: They searched YouTube.

They found what nobody in any future generation will now find: Little to nothing. Nothing that was great, anyway. There were some out there. But Riley, now 31 and coming off a career-best AVP season, knew he had found a hole. Why he knew that he and Madison thought they could be the answers to that problem is still a mystery to them. Riley had no prior experience editing film. Madison had little, though he did have a camera. An early issue there was that Riley couldn’t even turn the thing on.

In spite of that, Riley said, “we somehow thought we could fill that void.”

They have. And they have done it to such a spectacular degree because the foundation of virtually every video posted on The McKibbin Brothers YouTube channel has remained the same, whether it’s a hilarious voiceover edit, a tutorial on jumpserving, or a supremely well-done vlog: They’re telling stories that ought to be told.

“The thing is,” Madison says in their video following filming the 2020 AVP Media Day, “all these people aren’t just beach volleyball players. They have these passions outside of beach volleyball, which are so differentiating, so spread out all over the place, which makes them them, sometimes these volleyball questions – they get asked every single Media Day.”

They do things different. They don’t ask Alix Klineman what it’s like to transition from indoor to beach. They get her rolling on cooking, and food, to the point that Klineman, one of the more reticent individuals on Tour, actually asked the McKibbins to let her talk more.

“Actually, I have one more,” she said. “I can really just keep going.”

Nobody had ever gotten that story, because nobody had ever bothered. The McKibbins saw the void there. They were unqualified to fill that void. They didn’t care. They filled it anyway.

“It’s been a long learning process and during that learning process we’ve discovered different avenues we could take it,” Riley said. “So it moved just from doing beach volleyball tutorials to workout videos to some blogs to some mini documentary kind of videos. It’s been a pretty crazy, great learning experience.”

They’ve discovered the videos that are most fulfilling to them. The slow-motion replays of matches throughout the season are entertaining, and there is some benefit there, but there isn’t character building. No storytelling. There isn’t the reward of stringing together a narrative, drawing new fans into this sport, as a Formula One docuseries called “Drive to Survive” did for them.

“That’s something me and Riley realized about our content recently,” Madison said. “The ones we’ve been super excited for, you can see it. The ones where we’re like ‘meh’ you can tell as a viewer.”

“It’s almost like YouTube knows how much energy and how excited we are about the videos that we’re making,” Riley said. “When we’re super excited about a project, the views show it. When we’re throwing up filler content to hit that Wednesday quota, YouTube knows: ‘Nope, we’re punishing you. You only put in 75 percent effort’ and we’re like ‘Dammit!’”

They’re back to their metaphorical drawing boards. They couldn’t elaborate on the specificity of future projects, because they don't know the exact direction of them just yet. There are vague ideas, visions – something big out there. They just don’t know precisely what it is.

“Our main goal is to start innovating again,” Riley said. “I think one of the reasons we had such great success in the very beginning was because we spent a lot of time writing and trying to make the content at least somewhat entertaining.”

They’ve accomplished that much. They’ve filled one void, and they’ll surely find more as their abilities evolve and the perimeters of their limits as storytellers and creators expand.

There isn’t a team in beach volleyball better suited to do it.

Episoder(500)

Gabby Reece is still kicking a**

Gabby Reece is still kicking a**

This episode of SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter, is so dang epic. We brought on Gabby Reece, one of the most influential voices in women’s sport of this past generation, and one of the coolest people on the planet (seriously, just listen). Reece is one of the best players of all-time at Florida State, an author, host of her own podcast, co-founder of Laird Superfood and XPT Training – she’s a little bit of everything. This podcast is full of wisdom from an athlete, mom, entrepreneur, and all-around fantastic human being. On this episode, we discuss: Her journey through volleyball, picking it up as a teenager when she moved to Florida How fear can be used for good, as a driving force of her entrepreneurial spirit The Island mentality, being raised in the Virgin Islands, now living part time in Kauai, HI Her underwater XPT Training she founded with her husband, Laird Hamilton And so, so, so, so much more. Absolute gold all over this episode. ENJOY! *** We now have SANDCAST MERCHANDISE!! Rock the gear of your favorite podcast today! https://www.sandcastmerch.com/ If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/ This episode, as always, is brought to you by Wilson Volleyball, makers of the absolute best balls in the game, hands down. You can get a 20-percent discount using our code, SANDCAST-20! https://www.wilson.com/en-us/volleyball Check out our book, Volleyball for Milkshakes, written by SANDCAST hosts Tri Bourne and Travis Mewhirter: https://www.amazon.com/Volleyball-Milkshakes-Travis-Mewhirter/dp/B089781SHB Be sure to check out some of the coolest beach volleyball gear in the country at Vollis Beach! Recently partnered with LuLu Lemon, Vollis is offering high quality, good looking apparel, and you can get it at a discount using Travisfans to get 15 percent off! https://www.vollisgear.com/ SHOOTS!

22 Des 20211h 14min

Finn Taylor, Volleyball World CEO, is out to build a legacy in beach volleyball

Finn Taylor, Volleyball World CEO, is out to build a legacy in beach volleyball

This episode of SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter is ABSOLUTELY AWESOME. We brought in Finn Taylor, the new CEO at Volleyball World, and we chatted all things volleyball. If you’re wondering what the new world International Volleyball will look like, and how Taylor plans on finally capitalizing on the massive untapped market of beach volleyball, this is an absolute must-listen. On this episode, we discuss: The first steps Taylor took when he accepted the job as CEO of Volleyball World How he plans on CHARGING FOR ADMISSION (clap clap clap) at events A new plan for scheduling events and building traditions at each site The necessary feedback, and how Volleyball World is listening, from the players And so, so, so much more. ENJOY! *** We now have SANDCAST MERCHANDISE!! Rock the gear of your favorite podcast today! https://www.sandcastmerch.com/ If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/ This episode, as always, is brought to you by Wilson Volleyball, makers of the absolute best balls in the game, hands down. You can get a 20-percent discount using our code, SANDCAST-20! https://www.wilson.com/en-us/volleyball Check out our book, Volleyball for Milkshakes, written by SANDCAST hosts Tri Bourne and Travis Mewhirter: https://www.amazon.com/Volleyball-Milkshakes-Travis-Mewhirter/dp/B089781SHB Be sure to check out some of the coolest beach volleyball gear in the country at Vollis Beach! Recently partnered with LuLu Lemon, Vollis is offering high quality, good looking apparel, and you can get it at a discount using Travisfans to get 15 percent off! https://www.vollisgear.com/ SHOOTS!

15 Des 202152min

Taylor Sander: ‘We‘re going to put on a show‘

Taylor Sander: ‘We‘re going to put on a show‘

This episode of SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter, features probably our most-asked-for guest of the 2021 year: Indoor sensation, and new beach convert, Taylor Sander. For the past decade or so, Sander has been one of the best outside hitters in the United States, a four-time All-American at BYU, Olympic bronze medalist in 2016, and a member of the 2021 Tokyo Olympic team. Now, he’s a beach guy, teaming up with Taylor Crabb to make a push for the 2024 Paris Olympic Games on the beach. In this episode, we discuss: What in the world beach volleyball players do in the off-season months, when Sander would normally be playing indoors overseas How his transition to beach began, and a surprising text from Taylor Crabb His beach volleyball debut in Itapema, Brazil, where he and Crabb finished ninth The improvements he’s seeking to make during the off-season And, as always, much, much more. ENJOY! *** We now have SANDCAST MERCHANDISE!! Rock the gear of your favorite podcast today! https://www.sandcastmerch.com/ If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/ This episode, as always, is brought to you by Wilson Volleyball, makers of the absolute best balls in the game, hands down. You can get a 20-percent discount using our code, SANDCAST-20! https://www.wilson.com/en-us/volleyball Check out our book, Volleyball for Milkshakes, written by SANDCAST hosts Tri Bourne and Travis Mewhirter: https://www.amazon.com/Volleyball-Milkshakes-Travis-Mewhirter/dp/B089781SHB Be sure to check out some of the coolest beach volleyball gear in the country at Vollis Beach! Recently partnered with LuLu Lemon, Vollis is offering high quality, good looking apparel, and you can get it at a discount using Travisfans to get 15 percent off! https://www.vollisgear.com/ SHOOTS!

8 Des 202155min

Mailbag! Partner news, Taylor Sander‘s debut, off-season training, AVP Uncovered, best players to watch

Mailbag! Partner news, Taylor Sander‘s debut, off-season training, AVP Uncovered, best players to watch

This episode of SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter, is our monthly fan question episode, featuring our favorite former UCLA Bruin and up and coming AVP star, Savvy Simo.  Off-season is officially upon us, and most of the questions we answered are of the off-season variety: - Any partnership news on the AVP or Volleyball World Beach Pro Tour? - Can you break down Taylor Sander's beach debut in Itapema?  - What do we think of the upcoming AVP Uncovered documentary? - What does off-season training look like for you?  And, as always, much, much more.  If you have any fan questions, please reach out: sandcastpodcast@gmail.com ENJOY! *** We now have SANDCAST MERCHANDISE!! Rock the gear of your favorite podcast today! https://www.sandcastmerch.com/ If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/ This episode, as always, is brought to you by Wilson Volleyball, makers of the absolute best balls in the game, hands down. You can get a 20-percent discount using our code, SANDCAST-20! https://www.wilson.com/en-us/volleyball Check out our book, Volleyball for Milkshakes, written by SANDCAST hosts Tri Bourne and Travis Mewhirter: https://www.amazon.com/Volleyball-Milkshakes-Travis-Mewhirter/dp/B089781SHB Be sure to check out some of the coolest beach volleyball gear in the country at Vollis Beach! Recently partnered with LuLu Lemon, Vollis is offering high quality, good looking apparel, and you can get it at a discount using Travisfans to get 15 percent off! https://www.vollisgear.com/ SHOOTS!

1 Des 20211h 9min

Javier Bello and Joaquin Bello are putting England beach volleyball on the map

Javier Bello and Joaquin Bello are putting England beach volleyball on the map

This episode of SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter, features Javier Bello and Joaquin Bello, the No. 1 beach volleyball team in England. The brothers, who are 21 years old and fraternal twins, are the back-to-back defending National Champions in England, who finished the season with two gold medals and a bronze. On this episode, we discuss: How a team from England even gets into beach volleyball in the first place Their move from Madrid to London Why Karch Kiraly played such an important role in their dedication to beach volleyball Turning their season around after losing in eight straight three set matches The future of England beach volleyball And, as always, much, much more. ENJOY! *** We now have SANDCAST MERCHANDISE!! Rock the gear of your favorite podcast today! https://www.sandcastmerch.com/ If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/ This episode, as always, is brought to you by Wilson Volleyball, makers of the absolute best balls in the game, hands down. You can get a 20-percent discount using our code, SANDCAST-20! https://www.wilson.com/en-us/volleyball Check out our book, Volleyball for Milkshakes, written by SANDCAST hosts Tri Bourne and Travis Mewhirter: https://www.amazon.com/Volleyball-Milkshakes-Travis-Mewhirter/dp/B089781SHB Be sure to check out some of the coolest beach volleyball gear in the country at Vollis Beach! Recently partnered with LuLu Lemon, Vollis is offering high quality, good looking apparel, and you can get it at a discount using Travisfans to get 15 percent off! https://www.vollisgear.com/ SHOOTS!

24 Nov 202153min

The Road Dog life of Logan Webber

The Road Dog life of Logan Webber

This episode of SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter, features one of the greatest road dogs in the game right now: Logan Webber. This past year, Webber enjoyed the finest season of his career, winning AVP Next Golds in New Orleans, Waupaca, and Seaside, made main draws in Manhattan Beach and Chicago, and finished the season with a victory at the Laguna Beach Open. On this episode, we discuss: - The nomadic life Logan Webber is living, and why that’s helped him improve at such a fast rate - His breakthrough victory at the AVP Next Gold in New Orleans with Evan Cory - Why 2021 was such a successful season for him - The value of playing dozens of tournaments a season And, as always, much, much more. ENJOY! *** We now have SANDCAST MERCHANDISE!! Rock the gear of your favorite podcast today! https://www.sandcastmerch.com/ If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/ This episode, as always, is brought to you by Wilson Volleyball, makers of the absolute best balls in the game, hands down. You can get a 20-percent discount using our code, SANDCAST-20! https://www.wilson.com/en-us/volleyball Check out our book, Volleyball for Milkshakes, written by SANDCAST hosts Tri Bourne and Travis Mewhirter: https://www.amazon.com/Volleyball-Milkshakes-Travis-Mewhirter/dp/B089781SHB Be sure to check out some of the coolest beach volleyball gear in the country at Vollis Beach! Recently partnered with LuLu Lemon, Vollis is offering high quality, good looking apparel, and you can get it at a discount using Travisfans to get 15 percent off! https://www.vollisgear.com/ SHOOTS!

17 Nov 20211h 8min

Terese Cannon‘s extraordinary beach life is only just beginning

Terese Cannon‘s extraordinary beach life is only just beginning

This episode of SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter, features two-time USC National Champion and rising professional player Terese Cannon. Cannon’s journey is a unique one, even in a sport replete with unique journeys. Raised in Rochester, New York, Cannon played minimally on the beach growing up. But a weird freshman season indoors at Georgetown led her to reaching out to Anna Collier, which resulted in a walk-on spot at USC, and, well, the rest is currently Cannon’s history in the making. On this episode, we discuss: Cannon finishing a volatile season, in which she lost in six straight country quotas, with a cherry on top: Main draw in the Itapema four-star The life-changing experience that was the Cancun Bubble How grateful she is for the life journey she’s on, traveling the world, playing volleyball The ability to learn from losses And, as always, much, much more. ENJOY! *** We now have SANDCAST MERCHANDISE!! Rock the gear of your favorite podcast today! https://www.sandcastmerch.com/ If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/ This episode, as always, is brought to you by Wilson Volleyball, makers of the absolute best balls in the game, hands down. You can get a 20-percent discount using our code, SANDCAST-20! https://www.wilson.com/en-us/volleyball Check out our book, Volleyball for Milkshakes, written by SANDCAST hosts Tri Bourne and Travis Mewhirter: https://www.amazon.com/Volleyball-Milkshakes-Travis-Mewhirter/dp/B089781SHB  Be sure to check out some of the coolest beach volleyball gear in the country at Vollis Beach! Recently partnered with LuLu Lemon, Vollis is offering high quality, good looking apparel, and you can get it at a discount using Travisfans to get 15 percent off! https://www.vollisgear.com/ SHOOTS!

10 Nov 20211h 9min

Raise Your Game, with high-performance coach Alan Stein

Raise Your Game, with high-performance coach Alan Stein

This episode of SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter, features high-performance coach Alan Stein. If you're looking to improve at any area of your life -- beach volleyball, basketball, investing, parenting, ANYTHING -- this is a gold mine of information.  Stein, a former basketball teammate of Adam Roberts' at Elon University, is the author of the book, Raise Your Game, and its principles are invaluable. We discuss many of them on the podcast, along with: - How working with Kobe Bryant, and his ability to "never get bored with the basics" changed Stein's life - The value of doing work in "the unseen hours" that results in championships - The tricky balance of focusing on recovery vs. getting extra reps - Why confidence must be earned And so, so much more.  ENJOY! *** We now have SANDCAST MERCHANDISE!! Rock the gear of your favorite podcast today! https://www.sandcastmerch.com/ If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/ This episode, as always, is brought to you by Wilson Volleyball, makers of the absolute best balls in the game, hands down. You can get a 20-percent discount using our code, SANDCAST-20! https://www.wilson.com/en-us/volleyball Check out our book, Volleyball for Milkshakes, written by SANDCAST hosts Tri Bourne and Travis Mewhirter: https://www.amazon.com/Volleyball-Milkshakes-Travis-Mewhirter/dp/B089781SHB  Be sure to check out some of the coolest beach volleyball gear in the country at Vollis Beach! Recently partnered with LuLu Lemon, Vollis is offering high quality, good looking apparel, and you can get it at a discount using Travisfans to get 15 percent off! https://www.vollisgear.com/ SHOOTS!

3 Nov 20211h 6min

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