Lorraine Barber-Miller (ADP) | B2B with Purpose
Lorraine Barber-Miller is an accomplished global CMO recognized for building businesses. She started her career in sales at IBM right out of college. During her time at big blue she climbed the ladder...
10 Jul 201953min
Dean Aragon (Shell) | Family Fuels Marketing
Dean Aragon joined Shell in 2014 as Global Vice-President, he is also CEO of Shell Brands International AG. He's a highly respected global marketer who spent nearly two decades at Unilever where he se...
3 Jul 201944min
Ann Lewnes (Adobe) | Giving Creativity Purpose
Ann Lewnes has an impressive career. Before joining Adobe, Ann spent 20 years building the brand, Intel. At Intel she learned how to make a semiconductor chip manufacturer into a consumer brand. As Ad...
26 Jun 201946min
Alex Josephson (Twitter) | How Twitter Impacts The Voice of Brands
Alex Josephson is the head of Global Brand Strategy at Twitter. He partners with marketers and brands to help build ideas that create an impact on the platform. During his tenure, Alex has witnessed T...
19 Jun 201950min
Scott Galloway | Brands Are Dead
Scott Galloway is a clinical professor of marketing at the New York University Stern School of Business where he teaches brand strategy and digital marketing. He's a New York Times best-selling author...
12 Jun 201948min
Eduardo Luz (Kraft Heinz) | The Power of Aligning Culture In Your Message
When he was CMO for The Kraft Heinz Company, Eduardo Luz oversaw numerous purpose-driven and creative campaigns that made headlines. He came from from humble beginnings in Rio, Brazil, and prior to Kr...
5 Jun 201944min
Fernando Machado (Burger King) | Creativity As a Competitive Advantage
Fernando Machado is one of the most acclaimed CMOs working today. He is the only person to be awarded the Brandweek Genius of the year twice. He's been the CMO of Dove during their rebeauty campagin _...
29 Mai 201959min
Frank Cooper III (BlackRock) | Thriving With a Sense of Purpose
How do you give an investment company purpose? Financial companies have been trying to find identity and purpose with consumers since the 2008 crisis. BlackRock, the largest asset management firm in t...
22 Mai 201958min
