Mauro Porcini (PepsiCo) | How to Lead with a Kind and Human-Centric Approach Through Design
Joining Jim this week on The CMO Podcast is Mauro Porcini, the SVP and Chief Design Officer of PepsiCo, the $91 billion company by revenue. Pepsi’s founding dates back to 1893 with the invention of Pe...
10 Apr 202442min
Michelle Froah (ETS) | Bringing Good Energy to a Brand Refresh
The guest this week on The CMO Podcast is Michelle Froah, the Global Chief Marketing & Innovation Officer at The Educational Testing Service, or ETS. ETS is the largest private educational assessment ...
3 Apr 202451min
Natalie Sunderland (BNY Mellon) | Celebrating 240 years with a Fresh Breath of Pride and Curiosity
This week on The CMO Podcast, Jim wraps up Women's History Month with Natalie Sunderland, the Global Head of Marketing and Communications at the Bank of New York Mellon, or BNY Mellon. This is definit...
27 Mar 202449min
Jill Cress (H&R Block) | Breaking the Marketing Rules Around Tax Season
It's tax season! On this week's episode of The CMO Podcast, Jim is joined by none other than Jill Cress, Chief Marketing and Experience Officer at H&R Block–the Kansas City-based company that has been...
20 Mar 202450min
Deena LaMarque Piquion (Xerox) | Disrupting and Reinventing a 115-Year-Old Iconic Brand
Happy Women's History Month! The CMO Podcast continues to celebrate key women leaders with Jim's guest this week–Deena LaMarque Piquion, the Chief Growth & Disruption Officer at Xerox, the 118-year-ol...
13 Mar 202446min
Lara Abrash (Deloitte) | Developing the Next Generation of Women Leaders Through Sports
To kick off Women's History Month, Jim's guest today on The CMO Podcast is Lara Abrash, the Chair of Deloitte US. In June 2023, Lara was promoted to the Chair role, where she runs the largest professi...
6 Mar 202449min
Celebrate Black History Month with BECA -- The Black Executive CMO Alliance
This week, The CMO Podcast celebrates Black History Month with a special episode centered on the incredibly fast start-up of an organization called BECA–the Black Executive CMO Alliance. BECA is the 3...
28 Feb 202458min
Michelle Crossan-Matos (Ulta Beauty) | Discovering Your Inner Joy and Beauty
Just in time for the month of love, this week's guest on The CMO Podcast is Michelle Crossan-Matos, the Chief Marketing Officer for Ulta Beauty. Founded in 1990, Ulta Beauty is the largest beauty reta...
21 Feb 202448min
