Kevin Keith (OrangeTheory Fitness) | Relevance Will Keep You Ahead Of The Competition
The CMO Podcast23 Feb 2022

Kevin Keith (OrangeTheory Fitness) | Relevance Will Keep You Ahead Of The Competition

Kevin Keith is the Chief Brand Officer for Orangetheory Fitness, the 12-year-old high-growth brand founded in Boca Raton Florida by Ellen Latham, with the brand purpose to help people live longer, more vibrant lives. And by all counts, it's doing just that with its science-based, performance-oriented, one-hour workouts. OTF has 1 million plus members, 1400 studios in 50 states and 26 countries, and more than $1 billion in system revenue.

Kevin has been OTF's Chief Brand Officer for five years. His career path is rich in agency experiences—he's also spent time on the client side at Coca-Cola and UPS. This conversation is rife with valuable lessons and goes to show how a brand can inspire a customer to join the organization as a leader by living its purpose and inspiring others to do the same. Keith shares how OTF stays relevant and continues to grow in an industry where brands can easily be considered a fad. Plus, he talks about building a unified culture within your organization, identifying your cus


CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episoder(418)

Adam Symson (E.W. Scripps) | Podcasting is the Future of Journalism and Storytelling

Adam Symson (E.W. Scripps) | Podcasting is the Future of Journalism and Storytelling

Adam Symson is the president and CEO of The E.W. Scripps Company, which is a multi-media conglomerate based out of Cincinnati, Ohio, founded in 1878. E.W. Scripps is the parent company of, local TV st...

16 Okt 201952min

Stuart Aitken | Data-Driven Creativity

Stuart Aitken | Data-Driven Creativity

Stuart Aitken is the CEO of 84.51˚, a data science company that connects customers to brands. Prior to this role, Stuart was the CMO of arts and crafts company Michaels and the Global Vice President o...

9 Okt 201949min

Diana O'Brien (Deloitte) | Making an Impact that Matters

Diana O'Brien (Deloitte) | Making an Impact that Matters

If you've been with a company for just about 25 years you know a thing or two about the company's culture and values, which makes Diana O'Brien the ideal person to oversee Deloitte's marketing. She is...

2 Okt 201955min

Marc Pritchard (P&G) | A Force for Growth and Good

Marc Pritchard (P&G) | A Force for Growth and Good

For 37 years Marc Pritchard has been working for Procter & Gamble. After Marc graduated from Indiana University in 1982 he worked as a cost analyst for Procter & Gamble and now oversees their marketin...

25 Sep 20191h

Pete Blackshaw (Cintrifuse) | Utilizing and Building on Traditional Marketing

Pete Blackshaw (Cintrifuse) | Utilizing and Building on Traditional Marketing

Pete Blackshaw is an executive with an entrepreneurial spirit and a keen eye on marketing. He's the CEO of Cintrifuse, a company that utilizes networks to help launch startups. He was Brand Manager at...

18 Sep 201952min

Raja Rajamannar (Mastercard) | On a Journey to Keep Learning

Raja Rajamannar (Mastercard) | On a Journey to Keep Learning

Raja Rajamannar is the chief marketing and communications officer for Mastercard and president of the company’s healthcare business. Previously holding executive roles at Anthem, Humana, Unilever, and...

11 Sep 201952min

Brian Kenny (Harvard Business School) | Telling the story of HBS

Brian Kenny (Harvard Business School) | Telling the story of HBS

Brian Kenny is the chief marketing & communications officer for the Harvard Business School. Brian is the school's first CMO and started his tenure at Harvard a couple of weeks before the 2008 financi...

4 Sep 201937min

Josh Dean (S'well) | Having a Purpose is Swell

Josh Dean (S'well) | Having a Purpose is Swell

Josh Dean has been the CMO of S'well for only a few months, but he is clearly the man for the job. He's a guy who has always put purpose as a priority which makes him right at home at a company like S...

28 Aug 201945min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-borsmorgen-okonominyhetene
rss-penger-polser-og-politikk
pengepodden-2
tid-er-penger-en-podcast-med-peter-warren
utbytte
pengesnakk
liberal-halvtime
livet-pa-veien-med-jan-erik-larssen
lederpodden
rss-pa-konto
rss-politisk-preik
finansredaksjonen
morgenkaffen-med-finansavisen
stormkast-med-valebrokk-stordalen
rss-densannepodden
rss-impressions-2