Michelle Freyre (Clinique) | Authenticity Matters
The CMO Podcast9 Mar 2022

Michelle Freyre (Clinique) | Authenticity Matters

Michelle Freyre is the Global Brand President of Clinique, the iconic skin care and makeup brand. Clinique was launched in 1968 as the world’s first allergy tested, fragrance free, dermatologist-developed beauty brand. It is one of the signature brands of The Estée Lauder Companies Inc., the world’s leader in prestige beauty with nearly $17 billion in sales, a market cap of $115 billion, and 60,000 associates—82% of them women.

Fortune named Michelle one of the 50 Most Powerful Latinas in Business. She earned her undergraduate degree at Yale and MBA at Harvard. She then worked briefly at PepsiCo before spending 19 years at Johnson & Johnson—most of that time, working on Neutrogena.

In this conversation, Michelle shares what makes brands like Clinique so special, the importance of taking risks and not staying comfortable, the power of empathy, and listening and trusting your team. Plus, she talks about how her six-year-old twins taught her to be a better leader.

CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episoder(419)

Scott Galloway & Tim Armstrong // CMO Podcast Alumni Reunion

Scott Galloway & Tim Armstrong // CMO Podcast Alumni Reunion

This May, Jim will celebrate six years of The CMO Podcast. He has had the opportunity to welcome over 330 marketing leaders to this show, many of whom have become friends, and of each other. Well in ...

12 Feb 202550min

Michelle Peterson (Kendra Scott Jewelry) | Family, Fashion, Philanthropy and Founder

Michelle Peterson (Kendra Scott Jewelry) | Family, Fashion, Philanthropy and Founder

Jim's guest on The CMO Podcast for a special Valentine day edition is Michelle Peterson, the Chief Marketing Officer of Kendra Scott, the 23-year-old fashion lifestyle brand founded by Kendra Scott in...

5 Feb 202559min

Jennie Weber (Best Buy) | Retail Media at the Center of CES

Jennie Weber (Best Buy) | Retail Media at the Center of CES

January is always the month of the Consumer Electronics Show in Las Vegas. So it’s fitting before this month ends that Jim talks with a CMO who knows lots about consumer electronics trends than most. ...

29 Jan 202554min

Victoria Lozano (Crayola) | Leading the Charge in Creativity

Victoria Lozano (Crayola) | Leading the Charge in Creativity

Jim's guest this week on The CMO Podcast is Victoria Lozano, the EVP of Marketing at Crayola, the 122-year-old brand founded in Easton, Pa. by Edwin Binney and C. Howard Smith. The first Crayola produ...

22 Jan 202555min

The CMO Podcast Year in Review | Reflecting on the Major Themes from 2024

The CMO Podcast Year in Review | Reflecting on the Major Themes from 2024

As we look into 2025, listen in as Jim is joined by three lively and inspiring previous guests from last year of the podcast to reflect on the major themes of the 50 episodes and felt by CMOs in 2024....

15 Jan 202548min

Lessons from the Next Generation CMO Academy at Deloitte University

Lessons from the Next Generation CMO Academy at Deloitte University

For this week’s episode, Jim is returning to Deloitte’s Next Generation CMO Academy, with a listen into several of the conversations he has had with fellow marketing leaders, on how we hone and build ...

8 Jan 202546min

Dea Lawrence (Variety) | Ring In The New Year With An 120 Yr Old Entertainment Icon

Dea Lawrence (Variety) | Ring In The New Year With An 120 Yr Old Entertainment Icon

Happy New Year! Last year Jim had over 50 thoughtful conversations on The CMO Podcast, and he's kicking off 2025 with a doozy. The business of entertainment is increasingly the business of brand buil...

1 Jan 202544min

Mark Sinnock & Joanna Lawrence (Havas) | The Global Annual Meaningful Brands Study

Mark Sinnock & Joanna Lawrence (Havas) | The Global Annual Meaningful Brands Study

It is no surprise to any of you that the more meaningful your brand is to people, or customers, the more successful it will be. Well the good news is there is a company–Havas–who has been researching ...

18 Des 202455min

Populært innen Business og økonomi

lydartikler-fra-aftenposten
stopp-verden
dine-penger-pengeradet
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
pengepodden-2
livet-pa-veien-med-jan-erik-larssen
pengesnakk
finansredaksjonen
tid-er-penger-en-podcast-med-peter-warren
stormkast-med-valebrokk-stordalen
utbytte
morgenkaffen-med-finansavisen
liberal-halvtime
rss-sunn-okonomi
lederpodden
rss-markedspuls-2
rss-pa-konto
rss-investering-gjort-enkelt