Lisa McKnight | Bringing Barbie to the Silver Screen
The CMO Podcast2 Aug 2023

Lisa McKnight | Bringing Barbie to the Silver Screen

This week we're all wearing pink to welcome the most in-demand CMO in the world–Lisa McKnight, Executive Vice President and Chief Brand Officer of Mattel, the iconic toy company. Yes, Jim and Lisa talk about the Barbie movie, but they also discuss the decades-long transformation of the Barbie brand that made the movie possible. With a revenue of about $5.3 billion, Mattel was founded in Los Angeles in 1945 by Matt Matson and Eliott and Ruth Handler. In 1959 Mattel introduced Barbie, the brainchild of Ruth Handler.

Lisa has worked for Mattel nearly 25 years, with "Barbie" in her job title for 11 of those years. A graduate of Denison University, Lisa is on the Boards of the Toy Industry Association and MAKERS women, and has generously shared her knowledge at a range of industry events over the years. Today, as the Barbie movie breaks worldwide records and holds more than 100 partnerships, Lisa shares her experience over the last decade–leading Barbie from a potential crisis to the biggest phenomenon of the summer.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episoder(418)

Michelle Crossan-Matos (Ulta Beauty) | Discovering Your Inner Joy and Beauty

Michelle Crossan-Matos (Ulta Beauty) | Discovering Your Inner Joy and Beauty

Just in time for the month of love, this week's guest on The CMO Podcast is Michelle Crossan-Matos, the Chief Marketing Officer for Ulta Beauty. Founded in 1990, Ulta Beauty is the largest beauty reta...

21 Feb 202448min

Super Bowl LVIII Marketing Roundtable Discussion

Super Bowl LVIII Marketing Roundtable Discussion

Tune in this week for The CMO Podcast's fifth annual Super Bowl Roundtable Discussion! Important marketers provide insight into how they created their Super Bowl ads and share their thoughts on the bi...

14 Feb 202455min

Vineet Mehra (Chime) | Building a Forward-Looking Brand Purpose

Vineet Mehra (Chime) | Building a Forward-Looking Brand Purpose

This week's guest on The CMO Podcast is Vineet Mehra, the Chief Marketing Officer of Chime. The 12-year-old fintech company was founded by Chris Britt and Ryan King as an alternative to traditional ba...

7 Feb 202453min

Mike Zelkind & Tisha Livingston (80 Acres Farms) | The Power of Conviction

Mike Zelkind & Tisha Livingston (80 Acres Farms) | The Power of Conviction

Jim's guests on The CMO Podcast are entrepreneurs Mike Zelkind and Tisha Livingston, founders of 80 Acres Farms. Mike is the CEO of 80 Acre Farms and Tisha is the CEO of Infinite Acres, a subsidiary o...

31 Jan 202458min

The CMO Podcast Year in Review | Reflecting on the Major Themes from 2023

The CMO Podcast Year in Review | Reflecting on the Major Themes from 2023

Before we get too far into 2024, let's look back at the five major business themes from the 50-plus CMO Podcasts recorded last year. To apply these lessons to our work this year, we have invited three...

24 Jan 202456min

Jessica Correa (Unleashed Brands) | Blazing a Path to Inspire Children to Learn, Play and Grow

Jessica Correa (Unleashed Brands) | Blazing a Path to Inspire Children to Learn, Play and Grow

Jim's guest today on The CMO Podcast is Jessica Correa, the Chief Marketing Officer of Unleashed Brands, the most interesting company you have probably not heard of. It is a portfolio company of brand...

17 Jan 202446min

Taylor Berry (Tito's Handmade Vodka) | Learn to be the Second Best at Everyone's Job

Taylor Berry (Tito's Handmade Vodka) | Learn to be the Second Best at Everyone's Job

We're still feeling that party energy of the holidays as Jim welcomes Taylor Berry, the VP of Brand Marketing at Tito’s Handmade Vodka, to The CMO Podcast. Austin-based Tito’s may be handmade, but it ...

10 Jan 202452min

Jonathan Knight (New York Times) | The Power of Shared Experiences

Jonathan Knight (New York Times) | The Power of Shared Experiences

Ring in the new year with the CMO Podcast as Jim welcomes Jonathan Knight, the SVP, Head of Games for The New York Times. The Times Games include the famous New York Times Crossword Puzzle, The Mini C...

3 Jan 202453min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
lydartikler-fra-aftenposten
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
pengepodden-2
finansredaksjonen
tid-er-penger-en-podcast-med-peter-warren
livet-pa-veien-med-jan-erik-larssen
morgenkaffen-med-finansavisen
rss-markedspuls-2
pengesnakk
utbytte
lederpodden
rss-pa-konto
liberal-halvtime
rss-fa-makro
rss-investering-gjort-enkelt
rss-impressions-2