Lynn Teo (Northwestern Mutual) | The Power of Time When Building a Financial Plan
The CMO Podcast13 Sep 2023

Lynn Teo (Northwestern Mutual) | The Power of Time When Building a Financial Plan

Jim's guest today on The CMO Podcast is Lynn Teo, Chief Marketing Officer for Northwestern Mutual, one of the perennially most-admired companies in the world. Founded 166 years ago, Northwestern Mutual is a growing $35 billion company today. The company strives to free people from financial anxiety; its products and services include life insurance, disability income, long-term care insurance, and a range of other financial planning services.

Lynn has an unorthodox background for a CMO: she earned her Bachelors at the National University of Singapore, specializing in English Language, Linguistics and Geography, before earning her Masters at Carnegie Mellon in Professional and Technical Writing and Interaction Design. She has worked for a host of companies on both the client and agency side, including AKQA and McCann on the agency side, and Thomson Reuters, CA Technologies and Wolters Kluwer on the client side.

With a year as the CMO of Northwestern Mutual under her belt, Lynn joins Jim to talk about her career so far. She shares what her "superpower" is and how hiking brings a refreshing outlook to her path.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episoder(418)

Melissa Menta (Peanuts Worldwide) | Stay True to the Brand

Melissa Menta (Peanuts Worldwide) | Stay True to the Brand

Melissa Menta has been the SVP Marketing & Communications for Peanuts Worldwide for over 20 years. "Peanuts" – AKA Charlie Brown, Lucy, Snoopy, PigPen, Linus, and the whole gang. Peanuts Worldwide acc...

23 Nov 202241min

Chip Bergh (Levi Strauss & Company) & Janet Reid (BRBS World LLC) | The Timeless Impact of John Smale

Chip Bergh (Levi Strauss & Company) & Janet Reid (BRBS World LLC) | The Timeless Impact of John Smale

In a special episode of The CMO Podcast, we are joined by two former Procter & Gamble leaders, Chip Bergh and Janet Reid.Janet Reid was the first black woman with a PhD that P&G hired. She began her c...

16 Nov 202253min

Office Hours: BrandWorth | Maggie Gross (Deloitte)

Office Hours: BrandWorth | Maggie Gross (Deloitte)

For Maggie Gross, BrandWorth started out as a question: How does a brand prove their value to a skeptical CEO or CFO who sees branding as a cost-driver?Maggie leads Brand practice at Deloitte. She has...

14 Nov 202240min

Tim Armstrong (Flowcode) | The Product is the Team & the Team is the Product

Tim Armstrong (Flowcode) | The Product is the Team & the Team is the Product

Tim Armstrong is the Founder and CEO of Flowcode, the offline-to-online company building direct connections between brands and consumers through next generation QR technology. Tim and his team launche...

9 Nov 202250min

Suzanne Kounkel (Deloitte) | Shifting Leadership Paradigms

Suzanne Kounkel (Deloitte) | Shifting Leadership Paradigms

Suzanne Kounkel, is a Principal in Deloitte Consulting LLC and the Chief Marketing Officer of Deloitte. Founded 175 years ago, Deloitte is one of the largest–and oldest– business-to-business enterpris...

2 Nov 202252min

Jose 'Pepe' Gorbea (HP) | The Power of Co-Creation

Jose 'Pepe' Gorbea (HP) | The Power of Co-Creation

Jose ‘Pepe’ Gorbea is the Global Head of Brands and Sustainability Innovation for HP Inc., the iconic Silicon Valley company with a wide portfolio of printers, PCs, mobile devices, solutions and servi...

26 Okt 202257min

Jenny Lewis (The Knot Worldwide) | It Takes a Bit of Empathy

Jenny Lewis (The Knot Worldwide) | It Takes a Bit of Empathy

Jenny Lewis is the Global Chief Marketing Officer for The Knot Worldwide, that operates across 16 countries, with more than 2,000 employees and consists of 19 brands including The Knot, The Bump, Wed...

19 Okt 202256min

Pam Forbus (Pernod Ricard North America) | Data is the Key to Being Consumer- Centric

Pam Forbus (Pernod Ricard North America) | Data is the Key to Being Consumer- Centric

Pam Forbus is the the Chief Marketing Officer of Pernod Ricard North America. Headquartered in France, Pernod Ricard is the second largest wine and spirits company in the world, with global sales of n...

12 Okt 202253min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-borsmorgen-okonominyhetene
rss-penger-polser-og-politikk
pengepodden-2
tid-er-penger-en-podcast-med-peter-warren
utbytte
pengesnakk
liberal-halvtime
livet-pa-veien-med-jan-erik-larssen
lederpodden
rss-pa-konto
rss-politisk-preik
finansredaksjonen
morgenkaffen-med-finansavisen
stormkast-med-valebrokk-stordalen
rss-densannepodden
rss-impressions-2