Jonathan Knight (New York Times) | The Power of Shared Experiences
The CMO Podcast3 Jan 2024

Jonathan Knight (New York Times) | The Power of Shared Experiences

Ring in the new year with the CMO Podcast as Jim welcomes Jonathan Knight, the SVP, Head of Games for The New York Times. The Times Games include the famous New York Times Crossword Puzzle, The Mini Crossword, Wordle, Spelling Bee, Connections, and Tiles. Founded in 1851, The New York Times is one of the oldest and most respected brands in the world, with nearly 10 million subscribers.

Jonathan knows a lot about building brands with high and lasting consumer engagement and loyalty. He has worked in the gaming industry for nearly 30 years, holding roles at Activision in the early days, then Electronic Arts as the senior leader on the Sims franchise. Jonathan then moved to Zynga and Warner Brothers Games before joining the New York Times Games in the fall of 2020.

Tune in for a thoughtful conversation about how brands can learn from the high-growth gaming category, and what leaders at large could learn from popular and lasting game brands.

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Episoder(419)

Dean Aragon (Shell) | Family Fuels Marketing

Dean Aragon (Shell) | Family Fuels Marketing

Dean Aragon joined Shell in 2014 as Global Vice-President, he is also CEO of Shell Brands International AG. He's a highly respected global marketer who spent nearly two decades at Unilever where he se...

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Ann Lewnes (Adobe) | Giving Creativity Purpose

Ann Lewnes (Adobe) | Giving Creativity Purpose

Ann Lewnes has an impressive career. Before joining Adobe, Ann spent 20 years building the brand, Intel. At Intel she learned how to make a semiconductor chip manufacturer into a consumer brand. As Ad...

26 Jun 201946min

Alex Josephson (Twitter) | How Twitter Impacts The Voice of Brands

Alex Josephson (Twitter) | How Twitter Impacts The Voice of Brands

Alex Josephson is the head of Global Brand Strategy at Twitter. He partners with marketers and brands to help build ideas that create an impact on the platform. During his tenure, Alex has witnessed T...

19 Jun 201950min

Scott Galloway | Brands Are Dead

Scott Galloway | Brands Are Dead

Scott Galloway is a clinical professor of marketing at the New York University Stern School of Business where he teaches brand strategy and digital marketing. He's a New York Times best-selling author...

12 Jun 201948min

Eduardo Luz (Kraft Heinz) | The Power of Aligning Culture In Your Message

Eduardo Luz (Kraft Heinz) | The Power of Aligning Culture In Your Message

When he was CMO for The Kraft Heinz Company, Eduardo Luz oversaw numerous purpose-driven and creative campaigns that made headlines. He came from from humble beginnings in Rio, Brazil, and prior to Kr...

5 Jun 201944min

Fernando Machado (Burger King) | Creativity As a Competitive Advantage

Fernando Machado (Burger King) | Creativity As a Competitive Advantage

Fernando Machado is one of the most acclaimed CMOs working today. He is the only person to be awarded the Brandweek Genius of the year twice. He's been the CMO of Dove during their rebeauty campagin _...

29 Mai 201959min

Frank Cooper III (BlackRock) | Thriving With a Sense of Purpose

Frank Cooper III (BlackRock) | Thriving With a Sense of Purpose

How do you give an investment company purpose? Financial companies have been trying to find identity and purpose with consumers since the 2008 crisis. BlackRock, the largest asset management firm in t...

22 Mai 201958min

Lilian Tomovich (MGM  Resorts) | Empowering Employees

Lilian Tomovich (MGM Resorts) | Empowering Employees

Lilian Tomovich is the Chief Experience Officer and CMO of MGM Resorts International. Lilian is responsible for all of the company’s marketing functions, including: Brand Management, Advertising, Loya...

15 Mai 201939min

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