Build Your Brewery's Content Marketing Strategy Around These 5 Channels

Build Your Brewery's Content Marketing Strategy Around These 5 Channels

With so many new content and social media platforms popping in and out of existence, there is an overwhelming volume of options for your brewery to communicate with your audience. However, if you are trying to run a content marketing plan that is effective RIGHT NOW, then you definitely need to focus on these 5 channels.

1. Email
2. Instagram
3. Facebook
4. Google My Business
5. Website (Blog)

In this session, we’ll break down why these channels are essential and how to best leverage them for your marketing strategy. We’ll discuss KPIs, design specifications, and tactics for each channel. We’ll even highlight some helpful software that you can utilize for each channel. Even if you’re already using some or all of these channels, you’re still going to gain valuable insight on how you can improve your efforts.

Chris Overlay is the founder and CEO of Get Hoptimized - a marketing consulting firm designed specifically for the craft beer industry. He has over 11 years of experience managing marketing strategies for small businesses across the United States and Canada. Chris has managed millions of dollars in digital ad spend and has co-founded several successful startups. In his free time, Chris enjoys brewing beer at home and cheering on his favorite sports teams (Denver Broncos and the Las Vegas Golden Knights).

RSVP for the CBP Fall Virtual Conference.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(484)

Brewery Collaboration Structures: What Works & Why

Brewery Collaboration Structures: What Works & Why

Recent years have seen dramatic growth in brewery collaboration structures ranging from simple contract brewing to regional platforms consolidating brands under shared infrastructure. These models off...

3 Jun 40min

Adding Spirits to Your Brewery

Adding Spirits to Your Brewery

Join Donald Snyder, a 20+ year spirit industry leader, as he discusses the many opportunities and challenges that brewers will face when adding spirits to their brewery operations. Adding a spirits pr...

27 Mai 26min

Is DtC Right for Me? Understanding the Risks and Rewards of Shipping Beer

Is DtC Right for Me? Understanding the Risks and Rewards of Shipping Beer

For brewers looking to grow their market, the prospect of the direct-to-consumer (DtC) shipping channel—and the potential to sell to consumers across the country that it brings—can be tantalizing. Ind...

20 Mai 53min

Dealing With Seasonality

Dealing With Seasonality

Seasonality hits every brewery differently. A beach town in July looks nothing like a mountain town in February. In this panel, we are bringing together breweries from very different markets to talk a...

16 Mai 56min

It's Okay To Not Be Okay: Mental Health at Breweries

It's Okay To Not Be Okay: Mental Health at Breweries

Craft beer is all about friendship and fun, and that can ironically make it harder for folks who are dealing with anxiety, depression, or suicidality to open up about their struggles. Because craft be...

13 Mai 46min

AI Beyond the Caption: Scaling Taproom Voice with Intent

AI Beyond the Caption: Scaling Taproom Voice with Intent

In an industry built on authenticity and community connection, most teams resist AI because they worry it will dilute the brand’s voice or sound generic. Used strategically, AI can protect creative en...

9 Mai 49min

Taproom Marketing 101: Life After Social Media

Taproom Marketing 101: Life After Social Media

It’s hard out there for a brewery. With follower reach at an all time low and Meta no longer recommending alcohol pages, we need to flip the script. We need profitable & owned channel marketing progra...

6 Mai 33min

Ball Theory for Brewers: Protect the Glass, Drop the Rubber, and Lead Without Burning Out

Ball Theory for Brewers: Protect the Glass, Drop the Rubber, and Lead Without Burning Out

If you’ve ever felt like you’re juggling tanks, taplists, payroll, a stuck mash, and three “quick questions” before your coffee kicks in? You’re not alone. Ball Theory for Brewers is a simple, fun way...

2 Mai 15min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
rss-skravla-gar
livet-pa-veien-med-jan-erik-larssen
finansredaksjonen
utbytte
pengesnakk
rss-pa-konto
tid-er-penger-en-podcast-med-peter-warren
stormkast-med-valebrokk-stordalen
morgenkaffen-med-finansavisen
pengepodden-2
okonomiamatorene
liberal-halvtime
rss-markedspuls-2
lederpodden