Guest Experience: How to Thrive in an Instant, On-Demand World

Guest Experience: How to Thrive in an Instant, On-Demand World

There’s a huge difference between good service and a good guest experience. It’s challenging enough to ensure your guests are greeted in a timely manner, their orders taken quickly, drinks never run dry, and their bill received and closed on time. These service steps are absolutely critical, but do very little to combat a negative first impression. Standards for service are increasing at a rapid pace as patience of our guests wanes, so is it time to pivot our focus away from basic tasks and focus more heavily on our presence with guests? In this session we will cover:

  • QR Code Ordering - Pros & Cons for the Brewery
  • Credit Card PCI Compliance (Chip vs Swipe)
  • "Keeping the Human Touch" using technology for a better guest experience
  • Kitchen & Pop-Up Order Efficiency through KDS
  • SMS Texting in Guest Ordering
  • Comprehensive Guest-Facing Beer Menus
  • Using Order Variants to Reduce Beer Excise Tax

This conversation features: Brent Hernandez (Redlight Redlight Craft Beer Bar), Doug Cleary (GoTab), Patricia Mejia (GoTab), Rick Malthaner (GoTab)


Join us in-person for CBP Connects in 2023

Half workshop, half networking

Milwaukee, WI | June 19-21, 2023

Grab your spot now https://cbpconnects-milwaukee.eventbrite.com/

Episoder(473)

What Breweries Can Learn from a Fast Growing Winery

What Breweries Can Learn from a Fast Growing Winery

Join us for a live conversation with Maddison Violet, co owner of Ve Oh Lay Acres Winery and Farm in Canada’s Okanagan region. We will explore her journey from barback to opening a multimillion dollar...

11 Mar 46min

More Than a Map: Designing Beer Trails for Lasting Engagement

More Than a Map: Designing Beer Trails for Lasting Engagement

More butts in seats, stronger loyalty, and a clearer picture of who your guests really are. What started as the Charlottesville Ale Trail has evolved into a passport program that helps beer trails mov...

4 Mar 35min

The Beer Story Project: Chronicling the Moments that Shaped Our Industry

The Beer Story Project: Chronicling the Moments that Shaped Our Industry

Marty Nachel has been a familiar name in craft beer for decades as a writer, judge, educator, and someone who has logged visits to more than six hundred breweries. He just released The Beer Story Proj...

25 Feb 38min

Assessing Candidate ABV (Aptitude, Behaviors, and Values)

Assessing Candidate ABV (Aptitude, Behaviors, and Values)

When brewing, you follow a scientific process. You know what yeast characteristics will yield what flavor profiles, and how to intervene if fermentation isn’t progressing properly. Why should the peop...

18 Feb 45min

Pilot Project’s Playbook for Launching and Scaling Breweries

Pilot Project’s Playbook for Launching and Scaling Breweries

Pilot Project was created to support talented brewers in an industry with exceptionally high barriers to entry. Modeled after the music industry, Pilot helps launch and scale start up breweries by sup...

11 Feb 54min

Two Food Industry Experts Talk about the Challenges of Starting a Kitchen in your Brewery

Two Food Industry Experts Talk about the Challenges of Starting a Kitchen in your Brewery

Starting or maintaining a kitchen in your brewery is challenging...and that's an understatement. But a lot of the data is showing that adding or maintaining food options ( beside a small bag of pretze...

4 Feb 59min

Better Together: Strategic Collaboration for Brewery Success

Better Together: Strategic Collaboration for Brewery Success

In a rapidly changing craft beer landscape, many breweries are rediscovering what made this industry thrive in the first place: connection, creativity, and community. This session explores how breweri...

28 Jan 37min

When Things Get Messy: Handling Tricky Employee Situations Without Losing Your Cool

When Things Get Messy: Handling Tricky Employee Situations Without Losing Your Cool

Every brewery has them — the late arrivals, the heated arguments, the performance dips that make you wonder what to do next. In this session, we’ll walk through common “oh no” employee situations and ...

21 Jan 40min

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