Beyond Social Media - The Next Evolution of Brewery Digital Marketing

Beyond Social Media - The Next Evolution of Brewery Digital Marketing

Over the last several years, “social media marketing” has become synonymous with “digital marketing,” but should that be the case moving into 2023? If not, then what else is there? Are we witnessing the fall of Facebook/Instagram? What does craft beer marketing look like when social media doesn’t take up so much of the digital marketing mix?

We’ve put together a panel of forward-thinking marketing folks and innovative brewery leaders to try and answer questions about what the future holds for craft beer marketing.


Panelists:

Greg Lane (BeerTrippr)

Jackie Martuscello (WestFax Brewing)

Jackson Boyer (Buddy)

Kelly Hieronymus (West Sixth Brewing)

Michael Varda (Craft Beer Advisory Services)


Moderator: Chris Overlay (Get Hoptimized)


Thank you to Beer30 by The 5th Ingredient and Harvest Hosts for helping keep our community and content 100% free and accessible to all Craft Beer Professionals.


Join us in-person for CBP Connects in 2023

Half workshop, half networking

Milwaukee, WI | June 19-21, 2023

Grab your spot now https://cbpconnects-milwaukee.eventbrite.com/

Episoder(469)

New Marketing Strategies to Put More Butts on Bar Stools

New Marketing Strategies to Put More Butts on Bar Stools

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On Route to Revenue Growth: The Pros & Cons of Different Distribution Practices

On Route to Revenue Growth: The Pros & Cons of Different Distribution Practices

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Growing a Brewery in a Shrinking Market

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Our market is shrinking and a lot of both smaller and larger breweries are going under (much to everyone’s chagrin). While the craft beer market MAY be shrinking, it will never go away and, like a lot...

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Taxes on Tap

Taxes on Tap

The 2025 tax year is shaping up to be a detrimental one for craft brewers. Between the current research and development capitalization requirements, the phaseout of accelerated depreciation on equipme...

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Improve Craft Brewery Profits Through Efficient Process Equipment

Improve Craft Brewery Profits Through Efficient Process Equipment

Being a successful, and profitable, craft brewery is more than just offering good beer and a fun experience. As we all know, having the right people and business plan matter a bunch. But have you spen...

31 Mai 202525min

Extending Shelf Life by Removing Oxidizing Metals

Extending Shelf Life by Removing Oxidizing Metals

The appearance of off-flavors and the decline of fresh flavor/aroma characteristics are often linked to oxygen and transition metal ions (e.g. iron, copper) present in packaged beers. In many oxidativ...

28 Mai 202523min

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Using Your Taproom as a Profit Center

As a brewery owner or manager, your taproom is your greatest opportunity to drive profits and build relationships. This leadership-focused session will provide you with the financial insights, actiona...

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Money Please: Is Your Brewery Ready for Investment or Exit?

Failing to prepare is preparing to fail.You’ve spent years researching, developing, sourcing, and finally crafting your spirit, however, without proper attention paid to the most basic aspects of the ...

24 Mai 202547min

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