Beyond Social Media - The Next Evolution of Brewery Digital Marketing

Beyond Social Media - The Next Evolution of Brewery Digital Marketing

Over the last several years, “social media marketing” has become synonymous with “digital marketing,” but should that be the case moving into 2023? If not, then what else is there? Are we witnessing the fall of Facebook/Instagram? What does craft beer marketing look like when social media doesn’t take up so much of the digital marketing mix?

We’ve put together a panel of forward-thinking marketing folks and innovative brewery leaders to try and answer questions about what the future holds for craft beer marketing.


Panelists:

Greg Lane (BeerTrippr)

Jackie Martuscello (WestFax Brewing)

Jackson Boyer (Buddy)

Kelly Hieronymus (West Sixth Brewing)

Michael Varda (Craft Beer Advisory Services)


Moderator: Chris Overlay (Get Hoptimized)


Thank you to Beer30 by The 5th Ingredient and Harvest Hosts for helping keep our community and content 100% free and accessible to all Craft Beer Professionals.


Join us in-person for CBP Connects in 2023

Half workshop, half networking

Milwaukee, WI | June 19-21, 2023

Grab your spot now https://cbpconnects-milwaukee.eventbrite.com/

Episoder(470)

How to Find the Right Accountant for Your Brewery

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Brewing and Serving High Quality Beer Safely and Sustainably

Brewing and Serving High Quality Beer Safely and Sustainably

As Craft Beer Professionals, you aim to brew and deliver the highest quality beer possible. It is through conversations and continued education that we grow as brewers. Join us for a conversation with...

16 Sep 202356min

Finding Your Inner Festival: Strategies for Successful Large-Scale Events

Finding Your Inner Festival: Strategies for Successful Large-Scale Events

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13 Sep 20231h 1min

Pricing Panel: A Proven Way To Offset Rising Costs

Pricing Panel: A Proven Way To Offset Rising Costs

Updating your pricing strategy can sound scary. But what if it’s proven to completely recover your payment processing fees and boost revenue as much as $38k per year? Hear from a panel of breweries a...

9 Sep 202337min

From Beer and Beyond: Diversifying Beverage Offerings from the Brewhouse

From Beer and Beyond: Diversifying Beverage Offerings from the Brewhouse

It pays to offer more options. If you are a brewery looking to add more beverages to your taproom, listen in as our experts discuss diversifying beverage portfolios in the craft beer scene. Looking to...

6 Sep 202357min

A Hall of Fame Collaboration: A Beer to Celebrate the Negro Leagues

A Hall of Fame Collaboration: A Beer to Celebrate the Negro Leagues

Thunder Twins is an all-star collaboration celebrating the legacy of Negro Leagues baseball and supporting inner city educational enrichment and athletics programs. The Thunder Twins, Josh Gibson and ...

2 Sep 20231h

Future-Proofing Your Brewery: A Conversation on Navigating Change

Future-Proofing Your Brewery: A Conversation on Navigating Change

Let's explore the brewing industry's pressure points and the solutions to tackle them. We'll take a closer look at a wide range of factors that put pressure on the industry, like market competition, c...

30 Aug 20231h 6min

Being a Better Leader

Being a Better Leader

In this panel, you’ll learn how to unlock your full leadership potential! Led by Pulkit K. Agrawal of Beer30 by The 5th Ingredient, this panel will include 3 other brewery leaders who have led their t...

26 Aug 202359min

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