Beyond Social Media - The Next Evolution of Brewery Digital Marketing

Beyond Social Media - The Next Evolution of Brewery Digital Marketing

Over the last several years, “social media marketing” has become synonymous with “digital marketing,” but should that be the case moving into 2023? If not, then what else is there? Are we witnessing the fall of Facebook/Instagram? What does craft beer marketing look like when social media doesn’t take up so much of the digital marketing mix?

We’ve put together a panel of forward-thinking marketing folks and innovative brewery leaders to try and answer questions about what the future holds for craft beer marketing.


Panelists:

Greg Lane (BeerTrippr)

Jackie Martuscello (WestFax Brewing)

Jackson Boyer (Buddy)

Kelly Hieronymus (West Sixth Brewing)

Michael Varda (Craft Beer Advisory Services)


Moderator: Chris Overlay (Get Hoptimized)


Thank you to Beer30 by The 5th Ingredient and Harvest Hosts for helping keep our community and content 100% free and accessible to all Craft Beer Professionals.


Join us in-person for CBP Connects in 2023

Half workshop, half networking

Milwaukee, WI | June 19-21, 2023

Grab your spot now https://cbpconnects-milwaukee.eventbrite.com/

Episoder(470)

Standout Marketing: Top Strategies from 2022

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Demystifying Off Premise Sales Success in 2023

Demystifying Off Premise Sales Success in 2023

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Goal Setting with Kary Shumway (Craft Brewery Financial Training)

Goal Setting with Kary Shumway (Craft Brewery Financial Training)

As we start the New Year, we are excited to welcome Kary Shumway (Craft Brewery Financial Training.com) to discuss how to make your resolutions stick. Kary will discuss goal setting basics, strategies...

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Beer TLC: Why Quality Control is Key

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The Cost of Lost Beer: Using Data Driven Tools to Maximize Your Taproom Draft Profits

The Cost of Lost Beer: Using Data Driven Tools to Maximize Your Taproom Draft Profits

What are the best practices, ideas, and tactics that will help your draft system be as efficient as possible? Our talented panelists will provide insights and easy action steps to increase your keg ...

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Grapes & Barley: A Conversation on Operating a Brewery + Winery

Grapes & Barley: A Conversation on Operating a Brewery + Winery

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Understanding Brewing Economics for Production Profitability

Understanding Brewing Economics for Production Profitability

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17 Des 20221h 1min

Supporting Your Brewery Staff

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It is our goal to not only have conversations on how we can brew better beer, but how we can also be better people. Join us for a conversation discussing strategies on how brewery management and owner...

14 Des 20221h

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