Beyond Social Media - The Next Evolution of Brewery Digital Marketing

Beyond Social Media - The Next Evolution of Brewery Digital Marketing

Over the last several years, “social media marketing” has become synonymous with “digital marketing,” but should that be the case moving into 2023? If not, then what else is there? Are we witnessing the fall of Facebook/Instagram? What does craft beer marketing look like when social media doesn’t take up so much of the digital marketing mix?

We’ve put together a panel of forward-thinking marketing folks and innovative brewery leaders to try and answer questions about what the future holds for craft beer marketing.


Panelists:

Greg Lane (BeerTrippr)

Jackie Martuscello (WestFax Brewing)

Jackson Boyer (Buddy)

Kelly Hieronymus (West Sixth Brewing)

Michael Varda (Craft Beer Advisory Services)


Moderator: Chris Overlay (Get Hoptimized)


Thank you to Beer30 by The 5th Ingredient and Harvest Hosts for helping keep our community and content 100% free and accessible to all Craft Beer Professionals.


Join us in-person for CBP Connects in 2023

Half workshop, half networking

Milwaukee, WI | June 19-21, 2023

Grab your spot now https://cbpconnects-milwaukee.eventbrite.com/

Episoder(469)

Staff Training (Panel Fest 2021)

Staff Training (Panel Fest 2021)

A successful training program requires investment, and investing in your team is one of the best things you can do to better your brewery. The more educated your team, the better representatives they ...

13 Des 20211h 1min

CBP Connects Spotlight: AJ Head (Safe Bars)

CBP Connects Spotlight: AJ Head (Safe Bars)

See you in 2022 at CBP Connects presented by Arryved POS, a series of workshops in three markets across the United States offering collaborative and educational opportunities for Craft Beer Profession...

9 Des 20219min

Optimizing Your Taproom for Flow and Efficiency

Optimizing Your Taproom for Flow and Efficiency

The tap room is the cornerstone of any craft brewery. It is where the money is made. This presentation will talk through the layout of your tap room and how to maximize efficiency, customer experience...

7 Des 202138min

CBP Connects Spotlight: Matt Albrecht (River Drive Cooperage)

CBP Connects Spotlight: Matt Albrecht (River Drive Cooperage)

See you in 2022 at CBP Connects presented by Arryved POS, a series of workshops in three markets across the United States offering collaborative and educational opportunities for Craft Beer Profession...

2 Des 202110min

Defining "Better Experiences" w/Jeremy Storton (Good Beer Matters)

Defining "Better Experiences" w/Jeremy Storton (Good Beer Matters)

In a nation with nearly 9,000 breweries, serving good beer is no longer enough to claim your piece of the pie. In order to survive and thrive, breweries, pubs and on-premise must evolve to provide "Be...

29 Nov 20211h 14min

CBP Connects Spotlight: Kenny VanHorn (Elation Brewing)

CBP Connects Spotlight: Kenny VanHorn (Elation Brewing)

See you in 2022 at CBP Connects presented by Arryved POS, a series of workshops in three markets across the United States offering collaborative and educational opportunities for Craft Beer Profession...

24 Nov 20216min

Veterans Day Panel

Veterans Day Panel

In this conversation we will hear from several Veterans who chose to open a brewery. We will discuss what strategies they learned from their prior career that are valuable in their brewery, discuss th...

11 Nov 20211h 1min

CBP Stories - Brewing Hope with Christopher Glenn (Bottleshare)

CBP Stories - Brewing Hope with Christopher Glenn (Bottleshare)

CBP Stories showcase individual members who have an inspiring story to tell. Christopher Glenn, Founder & Executive Director of Bottleshare, was struck by a drunk driver back in 2018 while on his way...

10 Nov 202141min

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