Creating a Successful Brewery Tour

Creating a Successful Brewery Tour

This conversation is a behind the scenes look at the Taproom Success Membership. The Taproom Success community is dedicated to providing you with the tools for greater taproom success. You can learn more here.


Dylan Mazurkiewicz has been at Lakefront for 10+ years, and has held many roles - from Gift Shop and Tour Guide work, to creating our Tour Manager position, and now onto On-site Business Development. Currently, he is responsible for the guest experience in the Beer Hall including the restaurant and the tour operation, overseeing 50+ employees. He has helped create many successful recurring events here including our Keg Stand Up comedy showcase and their popular Drag Queen Bingo event. In this conversation, we will learn about Lakefront's 35 year history, the importance of brewery tours, the recipe for their success, and discuss best practices for launching tours at your brewery.


We will be hosting a June 20 reception at Lakefront Brewery as past of CBP Connects Milwaukee. You don't want to miss this experience!


Join us in-person for CBP Connects | Half workshop, half networking

Milwaukee, WI | June 19-21, 2023

Grab your spot now at https://cbpconnects-milwaukee.eventbrite.com/

Episoder(468)

Beer Excise Tax Across the Country: Tax Obligations When Selling Interstate

Beer Excise Tax Across the Country: Tax Obligations When Selling Interstate

For better or worse, the U.S. beer market is built on top of a sea of excise taxes, which every successful and compliant brewer must learn to navigate. As your brewery grows and enters more state mark...

3 Nov 202554min

Sell Smarter, Not Harder: How to Drive Growth Without a Traditional Sales Team

Sell Smarter, Not Harder: How to Drive Growth Without a Traditional Sales Team

Hiring a whole sales team isn’t always realistic, but that doesn’t mean your growth has to stall. This session explores how independent beverage brands can scale sales using lean, digital-first strate...

1 Nov 20251h

What to Know Before You Buy or Sell a Brewery

What to Know Before You Buy or Sell a Brewery

There’s a lot of consolidation in the brewing industry right now. And, there are a lot of people looking to make an exit. We tell clients that, right now, it’s probably cheaper to buy a brewery than t...

29 Okt 202556min

What the Hemp? Adding THC Beverages to the Menu

What the Hemp? Adding THC Beverages to the Menu

In this session we will dive into the world of hemp beverages, exploring the state of the industry, market trends, technical details, and, most importantly, giving you ample time to ask questions! Top...

27 Okt 202528min

Destructive Forces on Stainless Steel Explained

Destructive Forces on Stainless Steel Explained

This presentation explains the various scenarios in which stainless steel equipment can be damaged and how to avoid damaging the equipment by understanding the cause effects. We will also discuss vari...

25 Okt 202545min

Crafting Talent on a Pint Sized Budget

Crafting Talent on a Pint Sized Budget

In an industry driven by grassroots grit, passion, and what at times feels like flying by the seat of your pants, professional development often takes a backseat to production schedules and tight budg...

22 Okt 20251h 1min

Intentional Growth: How to Expand Without Losing Control

Intentional Growth: How to Expand Without Losing Control

In today’s challenging beverage landscape, most breweries aren’t chasing overnight success as the next big regional or national player. Instead, growth comes from intentional moves that fit the busine...

18 Okt 20251h 4min

Benchmarking and Profit Mapping for Breweries

Benchmarking and Profit Mapping for Breweries

Uncover where your brewery truly makes money by identifying key profit drivers across products, customers, and channels. In this session, you’ll learn how to benchmark your financial performance again...

15 Okt 202555min

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