Making the Brand: A PR Primer for Breweries

Making the Brand: A PR Primer for Breweries

A strong public relations campaign can help build your brewery’s brand, keep customers walking through the door and coming back for more. With the media landscape ever evolving, getting exposure requires a nuanced balance of persistence and sustained outreach. From earned to owned to social media, how can your brand benefit from PR and what are the successful strategies the can help amplify your business? Abby will provide tangible takeaways for breweries to ramp up their media efforts and start making headlines.


Abby Cohen is an Executive Vice President at Rosen Group. For nearly a decade, she handled media relations for the Brewers Association, promoting its members, events, data, legislative initiatives and more. She currently works with breweries, as well as beverage and restaurant technology companies, to promote their brands, businesses and products. Rosen Group is a full-service public relations firm headquartered in New York City focused on media awareness and thought leadership with extensive experience in the beverage, epicurean, and cannabis industries., as well as industry associations, policy-driven media outlets, and sustainability-focused issues.


Join us in-person for CBP Connects | Half workshop, half networking

Milwaukee, WI | June 19-21, 2023

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Episoder(470)

Profitable Promo: Make Money From Your Merch

Profitable Promo: Make Money From Your Merch

In today's dynamic craft beer industry, diversifying revenue streams is more important than ever. As the Director of Business Development for promotional product company, Shore Up Supply, Emily Nevill...

31 Des 202439min

Using Brewing Ingredients Innovatively

Using Brewing Ingredients Innovatively

Join us to learn how to make the most of your specialty grains to reduce costs and improve brewhouse efficiency. The industry is more cognizant of finances, and in this session, you will learn how to ...

24 Des 202454min

The Do’s and Don'ts of Smart Brewery Buying

The Do’s and Don'ts of Smart Brewery Buying

Join a conversation about what Smart Buying is, why it's important, and how you can start implementing it at your brewery this month. It's not something that happens overnight, but we walk through a f...

18 Des 20241h

Recurring Revenue Playbook! w/Ross Stensrud (TapWyse)

Recurring Revenue Playbook! w/Ross Stensrud (TapWyse)

Revenue is the most important part of your business! When revenue comes in consistently and automatically every month you have achieved taproom nirvana! In this session we will do a deep dive into 3 ...

11 Des 202434min

Buy Better: 3 Ways to Get More Value for Less at Your Brewery w/Dan Klasen (Beverage Federation)

Buy Better: 3 Ways to Get More Value for Less at Your Brewery w/Dan Klasen (Beverage Federation)

Buying for your brewery can either be time consuming, costly, frustrating or all of the above. We’ll go over 3 ways to buy smarter and see measurable savings. We’ll also review how to save time in the...

4 Des 202445min

The Value of Local Guilds

The Value of Local Guilds

Beer is local. In our quest for success, the most impactful efforts often start in your brewery’s own backyard. As our industry evolves, there is immense value in having a local guild to advocate for,...

27 Nov 20241h 8min

60-Second Solutions: Shortcuts to Sales w/Scott Kolbe (Market Your Craft)

60-Second Solutions: Shortcuts to Sales w/Scott Kolbe (Market Your Craft)

Brewery owners and managers are struggling to find new drinkers. Younger consumers aren’t interested. RTDs, whiskey and tequila are having a moment. CBD, THC and functional beverages are carving out t...

20 Nov 20241h

REGISTER TODAY! Why You Need To Be At CBP Connects San Diego (Dec. 10-12)

REGISTER TODAY! Why You Need To Be At CBP Connects San Diego (Dec. 10-12)

CBP Connects San Diego is almost here, happening from December 10-12. Join us for a conversation to discover why you need to attend and how it can help you see greater success. 14 interactive worksh...

14 Nov 202428min

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