Making the Brand: A PR Primer for Breweries

Making the Brand: A PR Primer for Breweries

A strong public relations campaign can help build your brewery’s brand, keep customers walking through the door and coming back for more. With the media landscape ever evolving, getting exposure requires a nuanced balance of persistence and sustained outreach. From earned to owned to social media, how can your brand benefit from PR and what are the successful strategies the can help amplify your business? Abby will provide tangible takeaways for breweries to ramp up their media efforts and start making headlines.


Abby Cohen is an Executive Vice President at Rosen Group. For nearly a decade, she handled media relations for the Brewers Association, promoting its members, events, data, legislative initiatives and more. She currently works with breweries, as well as beverage and restaurant technology companies, to promote their brands, businesses and products. Rosen Group is a full-service public relations firm headquartered in New York City focused on media awareness and thought leadership with extensive experience in the beverage, epicurean, and cannabis industries., as well as industry associations, policy-driven media outlets, and sustainability-focused issues.


Join us in-person for CBP Connects | Half workshop, half networking

Milwaukee, WI | June 19-21, 2023

Grab your spot now at https://cbpconnects-milwaukee.eventbrite.com/

Episoder(471)

Leading Yourself to Success

Leading Yourself to Success

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FU** Your Brewery: How Lady Justice Brewing Funded Their New Space

FU** Your Brewery: How Lady Justice Brewing Funded Their New Space

Join CBP, Brewery Finance, and Lady Justice Brewing for a discussion on the world of beer, money, and opportunity in the current environment. We'll talk about the current environment for financing bre...

22 Jun 202443min

What's Going on in WA Beer?

What's Going on in WA Beer?

In our "What's Going on in..." series. We will partner with State Guilds to spotlight their current successes, challenges, and trends. There is so much we can learn from one another and we hope these ...

19 Jun 202451min

Crafting Connections: Navigating the Evolution of Beer Festivals and Beyond

Crafting Connections: Navigating the Evolution of Beer Festivals and Beyond

In a world where the landscape of beer festivals is rapidly changing, "Crafting Connections" explores the necessity for evolution in these beloved events. Beyond the traditional focus on beer, this se...

15 Jun 202439min

Everything You Need to Know, and Some Things You Don't...A Crash Course in Brewery Yeast Management.

Everything You Need to Know, and Some Things You Don't...A Crash Course in Brewery Yeast Management.

As everyone in the brewing industry knows, yeast is the engine that drives a brewery. In this presentation, John Giarratano of Inland Island Yeast Laboratories will dive into practical knowledge and s...

12 Jun 20241h

Q&A about Iron Heart’s NEW Technical Support and Services Program

Q&A about Iron Heart’s NEW Technical Support and Services Program

Join us for an insightful Q&A session with Roger Kissling, VP of Sales and Client Management for Iron Heart Canning. Iron Heart's new Technical Support and Services Program is run by Mark VanGlad. Mar...

8 Jun 202431min

Benefits for Brewers: Delighting Staff + Increasing Profits with Nontraditional Strategies

Benefits for Brewers: Delighting Staff + Increasing Profits with Nontraditional Strategies

The latest Craft Beer Professionals survey shows "benefits" as a top concern of staff, yet the majority of breweries offer no health benefits at all to staff. And it's no surprise: traditional health ...

5 Jun 202433min

Taproom Staff Motivation in a Tip Pool World

Taproom Staff Motivation in a Tip Pool World

Who's ready to go swimming? Tip pooling is becoming increasingly prevalent in taprooms, and motivating and engaging staff members requires a nuanced approach. In this conversation, we will learn why o...

1 Jun 202456min

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