Making the Brand: A PR Primer for Breweries

Making the Brand: A PR Primer for Breweries

A strong public relations campaign can help build your brewery’s brand, keep customers walking through the door and coming back for more. With the media landscape ever evolving, getting exposure requires a nuanced balance of persistence and sustained outreach. From earned to owned to social media, how can your brand benefit from PR and what are the successful strategies the can help amplify your business? Abby will provide tangible takeaways for breweries to ramp up their media efforts and start making headlines.


Abby Cohen is an Executive Vice President at Rosen Group. For nearly a decade, she handled media relations for the Brewers Association, promoting its members, events, data, legislative initiatives and more. She currently works with breweries, as well as beverage and restaurant technology companies, to promote their brands, businesses and products. Rosen Group is a full-service public relations firm headquartered in New York City focused on media awareness and thought leadership with extensive experience in the beverage, epicurean, and cannabis industries., as well as industry associations, policy-driven media outlets, and sustainability-focused issues.


Join us in-person for CBP Connects | Half workshop, half networking

Milwaukee, WI | June 19-21, 2023

Grab your spot now at https://cbpconnects-milwaukee.eventbrite.com/

Episoder(471)

CBP Stories - Brewery Coach, Larry Chase

CBP Stories - Brewery Coach, Larry Chase

CBP Stories showcase individual members who have an inspiring story to tell. When companies want an ownership culture that includes trust and engagement along with positive financial impact, Larry Ch...

14 Jun 202257min

Rapid Fire Marketing

Rapid Fire Marketing

We recently posed the question, "What questions on brewery marketing do you wish you knew the answer to?" In this session, we have invited several industry experts to answer your questions. This conv...

9 Jun 202259min

Advancing Your Career and Staff Education with the Cicerone Certification Program

Advancing Your Career and Staff Education with the Cicerone Certification Program

In this podcast you'll hear the audio version of the Taproom Success Membership monthly Industry Expert conversation. Join Andrew, Kary Shumway (Craft Brewery Financial Training), and Chema Mora (Busi...

4 Jun 202258min

Intro to Cannabis & Cannabis Beverages

Intro to Cannabis & Cannabis Beverages

In this panel session, the Cannabis Beverage Association (CBA), a trade organization focused on the cannabis beverage industry, will introduce itself and the work we are doing to overcome obstacles an...

1 Jun 202258min

Trademarks and Copyright Infringement w/Brandon Selinsky (Beer Law HQ)

Trademarks and Copyright Infringement w/Brandon Selinsky (Beer Law HQ)

Join us for a conversation with Brandon Selinsky (Beer Law HQ) on the current issues and pains points craft breweries are facing. From trademarks to copyright infringement, we hear from a legal perspe...

26 Mai 202232min

So You Want to Brew N/A Beer?

So You Want to Brew N/A Beer?

Join us for a discussion with Kevin Barnes (former Brewmaster, Two Roots Brewing Company) on the rise of NA craft beer. We talk about the history and future of the trend. Kevin will give the basics an...

19 Mai 202246min

Casinos, hazy IPAs, and living without regret

Casinos, hazy IPAs, and living without regret

What can we learn from the gaming industry? In this conversation, we speak with Jake Keyes (Skydance Brewing Company) about how a past career managing casinos better prepared him for operating his bre...

16 Mai 202252min

Keeping Your Beer Garden Safe

Keeping Your Beer Garden Safe

As the weather warms, you should not only be trying to WOW your guests with your outdoor space, but also create the safest experience possible. In this session, we will be joined by Kyle Rheiner (Arth...

11 Mai 202239min

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