Making the Brand: A PR Primer for Breweries

Making the Brand: A PR Primer for Breweries

A strong public relations campaign can help build your brewery’s brand, keep customers walking through the door and coming back for more. With the media landscape ever evolving, getting exposure requires a nuanced balance of persistence and sustained outreach. From earned to owned to social media, how can your brand benefit from PR and what are the successful strategies the can help amplify your business? Abby will provide tangible takeaways for breweries to ramp up their media efforts and start making headlines.


Abby Cohen is an Executive Vice President at Rosen Group. For nearly a decade, she handled media relations for the Brewers Association, promoting its members, events, data, legislative initiatives and more. She currently works with breweries, as well as beverage and restaurant technology companies, to promote their brands, businesses and products. Rosen Group is a full-service public relations firm headquartered in New York City focused on media awareness and thought leadership with extensive experience in the beverage, epicurean, and cannabis industries., as well as industry associations, policy-driven media outlets, and sustainability-focused issues.


Join us in-person for CBP Connects | Half workshop, half networking

Milwaukee, WI | June 19-21, 2023

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Episoder(471)

Court Shoes Only: ACEing Autism and the Art of Collaboration

Court Shoes Only: ACEing Autism and the Art of Collaboration

Court Shoes Only is a collaborative beer initiative crafted to benefit ACEing Autism tennis programs for individuals with autism. The goal of the initiative is to capture the spirit of the brewery com...

23 Mar 20221h

Data and Robots

Data and Robots

In this conversation we hear from several of your peers to discuss the past year, challenges, surprises, strategies for success, and predictions moving forward. This conversation features: Adam L...

16 Mar 20221h 6min

CBP Connects St. Louis Announcement

CBP Connects St. Louis Announcement

Join us in-person for CBP Connects presented by Arryved POS 3 not to miss days of networking and education June 20-22, 2022 | St. Louis, Missouri Claim your spot: https://cbpconnects-stlouis.eventbrit...

12 Mar 20223min

Rapid Fire Legal

Rapid Fire Legal

We recently posed the question, "What questions on brewery legal issues do you wish you knew the answer to?" In this session, we have invited several industry experts to answer your questions. This c...

7 Mar 20221h 3min

Basics of Fruit Purees and Processes Every Brewer Should Know

Basics of Fruit Purees and Processes Every Brewer Should Know

In this conversation, we will be going through the basics of aseptic fruit puree, what aseptic means, and the determining factors that makes them aseptic. We will show you how they can be used with yo...

2 Mar 202258min

Rapid Fire Finance

Rapid Fire Finance

We recently posed the question, "What questions on brewery finance do you wish you knew the answer to?" In this session, we have invited several industry experts to answer your questions. This conve...

26 Feb 202255min

CBP Stories - Drywall, a Career Change at 40, & Small Town Community w/Ken Landin (Crossroads Brewing Company)

CBP Stories - Drywall, a Career Change at 40, & Small Town Community w/Ken Landin (Crossroads Brewing Company)

CBP Stories showcase individual members who have an inspiring story to tell. Ken Landin is currently the CEO and Co Owner of Crossroads Brewing Company, located in the Hudson Valley of Upstate New Yo...

21 Feb 20221h 3min

Industry Hour: Taproom Managers

Industry Hour: Taproom Managers

It is your goal to create the most memorable taproom experience to keep guests coming back over and over again. While it's vital to also WOW your customers, you also have to keep you team positive thr...

14 Feb 20221h 1min

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