Making the Brand: A PR Primer for Breweries

Making the Brand: A PR Primer for Breweries

A strong public relations campaign can help build your brewery’s brand, keep customers walking through the door and coming back for more. With the media landscape ever evolving, getting exposure requires a nuanced balance of persistence and sustained outreach. From earned to owned to social media, how can your brand benefit from PR and what are the successful strategies the can help amplify your business? Abby will provide tangible takeaways for breweries to ramp up their media efforts and start making headlines.


Abby Cohen is an Executive Vice President at Rosen Group. For nearly a decade, she handled media relations for the Brewers Association, promoting its members, events, data, legislative initiatives and more. She currently works with breweries, as well as beverage and restaurant technology companies, to promote their brands, businesses and products. Rosen Group is a full-service public relations firm headquartered in New York City focused on media awareness and thought leadership with extensive experience in the beverage, epicurean, and cannabis industries., as well as industry associations, policy-driven media outlets, and sustainability-focused issues.


Join us in-person for CBP Connects | Half workshop, half networking

Milwaukee, WI | June 19-21, 2023

Grab your spot now at https://cbpconnects-milwaukee.eventbrite.com/

Episoder(472)

CBP Stories - A Career across Craft Beer with Steve Almaraz

CBP Stories - A Career across Craft Beer with Steve Almaraz

CBP Stories showcase individual members who have an inspiring story to tell. Steve's journey across Craft Beer reads like an extremely impressive highlights reel, including some of the most important...

24 Mar 20211h 20min

HR 101 with Josh Lance (Table HR)

HR 101 with Josh Lance (Table HR)

Joshua Lance, CPA, CGMA is the founder and CEO of Table HR and founder and Managing Director of Lance CPA Group. In addition to leading these two companies, Josh is adjunct faculty at Northwestern Uni...

23 Mar 20211h

Witches, Alewives, and Misinformation

Witches, Alewives, and Misinformation

This conversation features: Dr. Christina Wade - Historian/Archaeologist at Braciatrix/Beer Ladies Podcast Dr. Sierra Dye - Postdoctoral Fellow at the Centre for Scottish Studies at the University of...

18 Mar 20211h

CBP Stories - Creating Multiple Brands in One City with Collin Castore & Jen Burton (Columbus, Ohio)

CBP Stories - Creating Multiple Brands in One City with Collin Castore & Jen Burton (Columbus, Ohio)

CBP Stories showcase individual members who have an inspiring story to tell. Collin and Jen have known each other since eighth grade and are now about to launch their third Craft Beer business togeth...

17 Mar 202158min

CBP Stories - Building the 1st Female Lead & 1st Craft Brewery in Rwanda w/Jessi Flynn (Kweza)

CBP Stories - Building the 1st Female Lead & 1st Craft Brewery in Rwanda w/Jessi Flynn (Kweza)

CBP Stories showcase individual members who have an inspiring story to tell. Jessi Flynn is the Managing Director and Head Brewer of Kweza Craft Brewery, the first female lead and the first craft bre...

10 Mar 20211h 1min

Voices of Discrimination, Part One

Voices of Discrimination, Part One

We will be hosting a series of live events to draw attention to discrimination in Craft Beer. These events will include a spoken word reading of anonymous experiences followed by a speaker who will sh...

10 Mar 202142min

Stolen from the Music Industry

Stolen from the Music Industry

This conversation features: Betsy Lay - Lady Justice Brewing Britt Teusink - FrameShift Fermentation Kelly Quinn - Brioux City Brewery Mike Lock - Broken Goblet Brewing Tristan Brown - Pontoon Brewin...

9 Mar 20211h 2min

CBP Stories - From Sidelines to Sightlines with Bryan Roth (Good Beer Hunting)

CBP Stories - From Sidelines to Sightlines with Bryan Roth (Good Beer Hunting)

CBP Stories showcase individual members who have an inspiring story to tell. Bryan Roth has written about the beer industry for almost a decade, reporting on business, cultural, and personal stories....

3 Mar 20211h 3min

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