Brand Building at both Craft and Big Beer Breweries w/Paul Verdu (Wisconsin Brewing Company)

Brand Building at both Craft and Big Beer Breweries w/Paul Verdu (Wisconsin Brewing Company)

Paul Verdu spent much of his early career at places like Constellation Beer, SABMiller, and Tenth and Blake Beer Co, the craft beer division of Molson Coors Beverage Company. Today, he serves as President of Wisconsin Brewing Company. We’re excited to chat with Paul about what he has learned over his career and the differences across all the organizations where he has spent time. Paul will discuss the importance of brand building, portfolio management, how to define success, quality and consistency, and the importance of focusing on your people.

Paul and his wife Lynn have three college aged children and live in Delafield, Wisconsin. At any given time you’ll find them enjoying lake life with family and friends, travelling, seeking out great new food finds, cooking, firing up the grill and smoker or supporting their favorite baseball, football, basketball or soccer teams.

Episoder(471)

Married in Beer: Running a Business with Your Partner (Jake + Kayleigh Lohse, Presidential Brewing)

Married in Beer: Running a Business with Your Partner (Jake + Kayleigh Lohse, Presidential Brewing)

Relationships are tough. Running a brewery arguably requires just as much dedication. When combining the personal and professional aspects of your life, the potential for complication increases. We ar...

18 Nov 20231h 2min

Culture Matters: Why Your Team's Experience in Your Taproom Should be What You Focus on First

Culture Matters: Why Your Team's Experience in Your Taproom Should be What You Focus on First

This compelling presentation dives into the crucial role a healthy team culture plays in the brewing and taproom industry. It explores the unique challenges and opportunities of fostering a robust and...

15 Nov 202340min

How to Write a Brewery Job Description

How to Write a Brewery Job Description

Nationwide breweries are experiencing staffing challenges. Breweries are not only competing with each other for talent, but also big box retailers often offering comparable pay with less responsibilit...

8 Nov 20231h

CBP Connects Charleston - Preview Panel

CBP Connects Charleston - Preview Panel

Join us as we count down the days until CBP Connects Charleston presented by Arryved POS (December 4-6). You don't want to miss your opportunity to join other just like you for an unforgettable networ...

6 Nov 202336min

Leveling Up: Systems of Internal Accountability

Leveling Up: Systems of Internal Accountability

Challenge = Improve Business Performance. With the challenges of today’s economy, all brewery owners and management level staff are challenged to improve their business performance. In truth, every me...

4 Nov 202358min

You Got 99 Problems, But Your Mug Club Ain’t One…

You Got 99 Problems, But Your Mug Club Ain’t One…

Membership programs like beer clubs and mug clubs are a fantastic way to build customer loyalty and drive repeat business. They can also be a nightmare to manage. Fortunately, through the incredible ...

1 Nov 202352min

The Agony and the Ecstasy of Contract Brewing w/ Jeremy Cowan (Shmaltz Brewing)

The Agony and the Ecstasy of Contract Brewing w/ Jeremy Cowan (Shmaltz Brewing)

Contract Brewing in craft beer has evolved over many years from what some might say was a dirty word (is it still?) to what has been a pathway to success for countless renown brands as well as a power...

28 Okt 202346min

Multi-Segment Production: Future Proofing Business in a Maturing Beverage Industry

Multi-Segment Production: Future Proofing Business in a Maturing Beverage Industry

⁠Modern consumers want more choices in more places for the right occasions. Producing new segments to reach more consumers and leveraging data and technology to make it happen is the way of the modern...

25 Okt 202349min

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