Brand Building at both Craft and Big Beer Breweries w/Paul Verdu (Wisconsin Brewing Company)

Brand Building at both Craft and Big Beer Breweries w/Paul Verdu (Wisconsin Brewing Company)

Paul Verdu spent much of his early career at places like Constellation Beer, SABMiller, and Tenth and Blake Beer Co, the craft beer division of Molson Coors Beverage Company. Today, he serves as President of Wisconsin Brewing Company. We’re excited to chat with Paul about what he has learned over his career and the differences across all the organizations where he has spent time. Paul will discuss the importance of brand building, portfolio management, how to define success, quality and consistency, and the importance of focusing on your people.

Paul and his wife Lynn have three college aged children and live in Delafield, Wisconsin. At any given time you’ll find them enjoying lake life with family and friends, travelling, seeking out great new food finds, cooking, firing up the grill and smoker or supporting their favorite baseball, football, basketball or soccer teams.

Episoder(471)

How (and Why) Breweries Are Modernizing Their Tipping Programs

How (and Why) Breweries Are Modernizing Their Tipping Programs

How is your brewery paying out credit card tips? It's a question we hear all the time, and it's a real conundrum. Paying out tips on a daily basis keeps your people happy. But between cash shortages, ...

11 Feb 202342min

How to Establish a Cheese Program at Your Brewery

How to Establish a Cheese Program at Your Brewery

Beer and cheese...a perfect match, and opportunity to create unique events in your taproom. We are excited to welcome Cara Warren (Isigny USA / Cheese Professor/ Cutting the Curd Podcast) and Adam Lev...

8 Feb 202340min

Beer Before Liquor: Adding a Distillery to Your Brewery

Beer Before Liquor: Adding a Distillery to Your Brewery

Craft beer is all about innovation and more breweries are diversifying their product lineup to reach more potential customers. In past panels we have featured breweries also operating as coffee shops ...

4 Feb 20231h

Trends in Fruit: Beer, Seltzers, & RTDs

Trends in Fruit: Beer, Seltzers, & RTDs

Over this panel, we will be discussing the upwards trend in fruit in beer and seltzers, especially with RTDs on the rise. We will also be looking at how we can achieve what is popular in our respecti...

1 Feb 20231h

Beyond Social Media - The Next Evolution of Brewery Digital Marketing

Beyond Social Media - The Next Evolution of Brewery Digital Marketing

Over the last several years, “social media marketing” has become synonymous with “digital marketing,” but should that be the case moving into 2023? If not, then what else is there? Are we witnessing t...

28 Jan 20231h

Out of this World Brewery Experiences

Out of this World Brewery Experiences

Beer gardens, sport leagues, bed and brews, OH MY! Join the team at Harvest Hosts as well as a great line up of breweries who are doing much more than brewing awesome beer! Hear from Pals Brewing Co...

25 Jan 202357min

To Zag, or Not to Zag - Strategic Considerations for Alternative Beverages

To Zag, or Not to Zag - Strategic Considerations for Alternative Beverages

The craft beer industry has rapidly transitioned into being the craft BEVERAGE industry. Once dogmatic in its commitment to beer alone, nearly half of the country's breweries now produce some alternat...

21 Jan 20231h

Too Much Coffee, Casks, & Passion [Fruit] w/Spencer Moore (Lock 27 Brewing/Aseptic Fruit Purees)

Too Much Coffee, Casks, & Passion [Fruit] w/Spencer Moore (Lock 27 Brewing/Aseptic Fruit Purees)

CBP Stories showcase individual members who have an inspiring story to tell. Spencer Moore is currently the Production Manager for Lock 27 Brewing in Dayton, Ohio. in 2015, when his wife was station...

18 Jan 202345min

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