Brand Building at both Craft and Big Beer Breweries w/Paul Verdu (Wisconsin Brewing Company)

Brand Building at both Craft and Big Beer Breweries w/Paul Verdu (Wisconsin Brewing Company)

Paul Verdu spent much of his early career at places like Constellation Beer, SABMiller, and Tenth and Blake Beer Co, the craft beer division of Molson Coors Beverage Company. Today, he serves as President of Wisconsin Brewing Company. We’re excited to chat with Paul about what he has learned over his career and the differences across all the organizations where he has spent time. Paul will discuss the importance of brand building, portfolio management, how to define success, quality and consistency, and the importance of focusing on your people.

Paul and his wife Lynn have three college aged children and live in Delafield, Wisconsin. At any given time you’ll find them enjoying lake life with family and friends, travelling, seeking out great new food finds, cooking, firing up the grill and smoker or supporting their favorite baseball, football, basketball or soccer teams.

Episoder(471)

Court Shoes Only: ACEing Autism and the Art of Collaboration

Court Shoes Only: ACEing Autism and the Art of Collaboration

Court Shoes Only is a collaborative beer initiative crafted to benefit ACEing Autism tennis programs for individuals with autism. The goal of the initiative is to capture the spirit of the brewery com...

23 Mar 20221h

Data and Robots

Data and Robots

In this conversation we hear from several of your peers to discuss the past year, challenges, surprises, strategies for success, and predictions moving forward. This conversation features: Adam L...

16 Mar 20221h 6min

CBP Connects St. Louis Announcement

CBP Connects St. Louis Announcement

Join us in-person for CBP Connects presented by Arryved POS 3 not to miss days of networking and education June 20-22, 2022 | St. Louis, Missouri Claim your spot: https://cbpconnects-stlouis.eventbrit...

12 Mar 20223min

Rapid Fire Legal

Rapid Fire Legal

We recently posed the question, "What questions on brewery legal issues do you wish you knew the answer to?" In this session, we have invited several industry experts to answer your questions. This c...

7 Mar 20221h 3min

Basics of Fruit Purees and Processes Every Brewer Should Know

Basics of Fruit Purees and Processes Every Brewer Should Know

In this conversation, we will be going through the basics of aseptic fruit puree, what aseptic means, and the determining factors that makes them aseptic. We will show you how they can be used with yo...

2 Mar 202258min

Rapid Fire Finance

Rapid Fire Finance

We recently posed the question, "What questions on brewery finance do you wish you knew the answer to?" In this session, we have invited several industry experts to answer your questions. This conve...

26 Feb 202255min

CBP Stories - Drywall, a Career Change at 40, & Small Town Community w/Ken Landin (Crossroads Brewing Company)

CBP Stories - Drywall, a Career Change at 40, & Small Town Community w/Ken Landin (Crossroads Brewing Company)

CBP Stories showcase individual members who have an inspiring story to tell. Ken Landin is currently the CEO and Co Owner of Crossroads Brewing Company, located in the Hudson Valley of Upstate New Yo...

21 Feb 20221h 3min

Industry Hour: Taproom Managers

Industry Hour: Taproom Managers

It is your goal to create the most memorable taproom experience to keep guests coming back over and over again. While it's vital to also WOW your customers, you also have to keep you team positive thr...

14 Feb 20221h 1min

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