Brand Building at both Craft and Big Beer Breweries w/Paul Verdu (Wisconsin Brewing Company)

Brand Building at both Craft and Big Beer Breweries w/Paul Verdu (Wisconsin Brewing Company)

Paul Verdu spent much of his early career at places like Constellation Beer, SABMiller, and Tenth and Blake Beer Co, the craft beer division of Molson Coors Beverage Company. Today, he serves as President of Wisconsin Brewing Company. We’re excited to chat with Paul about what he has learned over his career and the differences across all the organizations where he has spent time. Paul will discuss the importance of brand building, portfolio management, how to define success, quality and consistency, and the importance of focusing on your people.

Paul and his wife Lynn have three college aged children and live in Delafield, Wisconsin. At any given time you’ll find them enjoying lake life with family and friends, travelling, seeking out great new food finds, cooking, firing up the grill and smoker or supporting their favorite baseball, football, basketball or soccer teams.

Episoder(470)

CBP Stories - Brewing Hope with Christopher Glenn (Bottleshare)

CBP Stories - Brewing Hope with Christopher Glenn (Bottleshare)

CBP Stories showcase individual members who have an inspiring story to tell. Christopher Glenn, Founder & Executive Director of Bottleshare, was struck by a drunk driver back in 2018 while on his way...

10 Nov 202141min

CBP Connects Spotlight: Kary Shumway (Craft Brewing Financial Training.com)

CBP Connects Spotlight: Kary Shumway (Craft Brewing Financial Training.com)

See you in 2022 at CBP Connects presented by Arryved POS, a series of workshops in three markets across the United States offering collaborative and educational opportunities for Craft Beer Profession...

8 Nov 20215min

CBP Connects presented by Arryved POS | Preview

CBP Connects presented by Arryved POS | Preview

See you in 2022 at CBP Connects presented by Arryved POS, a series of workshops in three markets across the United States offering collaborative and educational opportunities for Craft Beer Profession...

25 Okt 202113min

The Power of a Brand (CBP Fall Virtual Conference 2021)

The Power of a Brand (CBP Fall Virtual Conference 2021)

Aaron Gore (Community Brewing Ventures) hosts a panel to discuss the importance of your company's Brand to its success. We will approach Branding from multiple backgrounds, expertise, and scales, cove...

23 Okt 202150min

Raising a Family, Growing a Brand: A Conversation with Mariah and Sam Calagione (Dogfish Head Craft Brewery)

Raising a Family, Growing a Brand: A Conversation with Mariah and Sam Calagione (Dogfish Head Craft Brewery)

Founded by Sam and Mariah Calagione back in 1995, Dogfish continues to be an independent, family-controlled company moving in a slightly off-centered direction. When they opened in downtown Rehobot...

21 Okt 20211h 2min

Fueling Future Growth: Second Location Growth Opportunities for Breweries (CBP Fall Virtual Conference 2021)

Fueling Future Growth: Second Location Growth Opportunities for Breweries (CBP Fall Virtual Conference 2021)

In this session, we will speak with a panel of brewery owners on how they have grown their brewery through opening a second location and the impact on the growth of their brewery. We will discuss the ...

20 Okt 202147min

Transforming Beverage Culture from Within (CBP Fall Virtual Conference 2021)

Transforming Beverage Culture from Within (CBP Fall Virtual Conference 2021)

Join us for a conversation with the Safe Bars P.A.C.T. Initiative partners. The Safe Bars P.A.C.T. Initiative is a collaborative response to create safe and respectful workspaces with proactive measur...

20 Okt 202158min

How's Your Taproom Community? (CBP Fall Virtual Conference 2021)

How's Your Taproom Community? (CBP Fall Virtual Conference 2021)

All across the U.S., taprooms come in many shapes and sizes. The interior and exterior are each as unique as the individuals that produce and serve the beer within the taprooms. Even more unique are t...

19 Okt 202143min

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