Brand Building at both Craft and Big Beer Breweries w/Paul Verdu (Wisconsin Brewing Company)

Brand Building at both Craft and Big Beer Breweries w/Paul Verdu (Wisconsin Brewing Company)

Paul Verdu spent much of his early career at places like Constellation Beer, SABMiller, and Tenth and Blake Beer Co, the craft beer division of Molson Coors Beverage Company. Today, he serves as President of Wisconsin Brewing Company. We’re excited to chat with Paul about what he has learned over his career and the differences across all the organizations where he has spent time. Paul will discuss the importance of brand building, portfolio management, how to define success, quality and consistency, and the importance of focusing on your people.

Paul and his wife Lynn have three college aged children and live in Delafield, Wisconsin. At any given time you’ll find them enjoying lake life with family and friends, travelling, seeking out great new food finds, cooking, firing up the grill and smoker or supporting their favorite baseball, football, basketball or soccer teams.

Episoder(469)

Why Branding Matters In The Craft Brewery World with Marcus Ohanesian (Perfect Evolution)

Why Branding Matters In The Craft Brewery World with Marcus Ohanesian (Perfect Evolution)

Marcus Ohanesian is the Owner & Designer of Perfect Evolution & Design/Marketing Manager at Timberyard Brewing Company. www.CraftBeerProfessionals.org

18 Feb 202158min

CBP Stories - Rekindled Relationship to Destination Brewery with Abraham & Paul Lorrain (Funky Bow Brewery & Beer Company)

CBP Stories - Rekindled Relationship to Destination Brewery with Abraham & Paul Lorrain (Funky Bow Brewery & Beer Company)

CBP Stories showcase individual members who have an inspiring story to tell. Abraham, and his father, Paul, didn't talk for seven years. Why? They still don't know. A letter and an home-brew kit ign...

11 Feb 202156min

Finance for Non-Financial People

Finance for Non-Financial People

This conversation features: Jason Sleeman - United Community Bank - Craft Beverage Josh Lance - Lance CPA Kary Shumway - Kary's Financial Training/Wormtown Brewery Rick Wehner - Brewery Finance www....

9 Feb 20211h 5min

CBP Stories - Becoming a Professional Beer Journalist with Tara Nurin

CBP Stories - Becoming a Professional Beer Journalist with Tara Nurin

CBP Stories showcase individual members who have an inspiring story to tell. Tara is a BJCP-certified beer judge. Passionate about promoting women’s challenges and achievements, the former TV news re...

4 Feb 202158min

CBP Stories - How Arryved Came To Be

CBP Stories - How Arryved Came To Be

CBP Stories showcase individual members who have an inspiring story to tell. Arryved was founded by David Norman, in partnership with local craft brewery GM's Ray Decker of Avery and Natalie Gula of ...

27 Jan 202157min

When Should Your Brewery Reach Out For Help?

When Should Your Brewery Reach Out For Help?

This conversation features: Chad Melis - Turn It Up Media Denise Ford-Sawadogo - Montclair Brewery Sean O'Keefe - Pontoon Brewing Warren Bondi - Beer Marketeers www.CraftBeerProfessionals.org

26 Jan 20211h 8min

Pink Boots Society

Pink Boots Society

This conversation features: Jennifer Erickson - Pink Boots Society, Board Member/Treasurer Megan Parisi - Pink Boots Society, Board Member/Scholarship Coordinator and Boston Beer Company, R&D brew...

20 Jan 202159min

Cultural Appropriation

Cultural Appropriation

This conversation features: Daniel Jones - Stern & Eisenberg Day Bracey - Drinking Partners, Fresh Fest Teo Hunter - Crowns & Hops www.CraftBeerProfessionals.org

19 Jan 20211h 6min

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